Shannon E. Kohn
Senior Content Marketing Strategist at Crawford- Claim this Profile
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Bio
Gina Smith O'Donnell
Shannon has a wealth of knowledge relating to social media community management and content brainstorming. Any idea she brings to the table has a strategy that relates to client goals. She has trained me over the past few years to think beyond an individual post to see how it can impact a potential customer and consider how to delicately approach customer service within the social space. She has an eye for detail and her graphic design training shines in presentations and content development.
Gina Smith O'Donnell
Shannon has a wealth of knowledge relating to social media community management and content brainstorming. Any idea she brings to the table has a strategy that relates to client goals. She has trained me over the past few years to think beyond an individual post to see how it can impact a potential customer and consider how to delicately approach customer service within the social space. She has an eye for detail and her graphic design training shines in presentations and content development.
Gina Smith O'Donnell
Shannon has a wealth of knowledge relating to social media community management and content brainstorming. Any idea she brings to the table has a strategy that relates to client goals. She has trained me over the past few years to think beyond an individual post to see how it can impact a potential customer and consider how to delicately approach customer service within the social space. She has an eye for detail and her graphic design training shines in presentations and content development.
Gina Smith O'Donnell
Shannon has a wealth of knowledge relating to social media community management and content brainstorming. Any idea she brings to the table has a strategy that relates to client goals. She has trained me over the past few years to think beyond an individual post to see how it can impact a potential customer and consider how to delicately approach customer service within the social space. She has an eye for detail and her graphic design training shines in presentations and content development.
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Experience
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Crawford
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United Kingdom
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Law Practice
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1 - 100 Employee
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Senior Content Marketing Strategist
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Nov 2021 - Present
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Infinity Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Senior Social Media Strategist
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Jul 2021 - Nov 2021
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Influencer Marketing Lead & Social Media Strategist
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Feb 2015 - Jul 2021
Strategic, senior-level team member. Develop, implement, and manage award-winning influencer marketing and organic social media campaigns for multiple clients across industries.Creative concepting, copywriting, graphic design, and image editing.Evaluate metrics, develop insights, and report findings.Ensure internal team adheres to influencer marketing and social media industry best practices through mentoring and regular training sessions.
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Brains on Fire
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Strategist & Community Management Team Trainer
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Aug 2012 - Jan 2015
Served as senior-level strategist for launching and authentically growing client communities, verbal and visual content development and delivery, online and offline audience engagement, metrics reporting and analysis, brand lead ambassador recruitment, placement, and management, and social media best practices.Trained and mentored internal and external Community Managers and Social Media Managers in best practices, including brand voice consistency across platforms, proactive and reactive crisis management, engagement strategies and social media best practices. Responsible for creating full curriculum for training of Community Managers at all levels.
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Brand Ambassador & Online Community Manager
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Oct 2009 - Jul 2012
Recruited, trained and managed lead brand ambassadors.Engaged with online community members across multiple social media platforms.Grew online audience through conversation and creation of authentic content.Regularly gathered, analyzed, and reported website growth and audience engagement metrics.Strategic development and implementation of online and offline events.
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KohnQuest, Inc.
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United States
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Construction
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1 - 100 Employee
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Owner/Creative Director
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Aug 2000 - Apr 2009
Provided clients with innovative branding, advertising, and web design solutions. Performed all copywriting, graphic design, photography, and art direction. Managed accounts receivable and payable, corporate taxes, and vendor relations. Provided clients with innovative branding, advertising, and web design solutions. Performed all copywriting, graphic design, photography, and art direction. Managed accounts receivable and payable, corporate taxes, and vendor relations.
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Art Director/Copywriter
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Nov 1997 - Aug 2000
Provided clients with creative concept ideation, graphic design, and copywriting. Produced high-end printed pieces, radio spots, and newspaper ads. Provided clients with creative concept ideation, graphic design, and copywriting. Produced high-end printed pieces, radio spots, and newspaper ads.
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VantagePoint Marketing
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Singapore
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Marketing Services
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1 - 100 Employee
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Art Director/Marketing Associate
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Jun 1995 - Nov 1997
Designed and illustrated projects in various media, including print and video. Supervised and art-directed photography shoots. Oversaw production of projects and supervised printing press checks. Designed and illustrated projects in various media, including print and video. Supervised and art-directed photography shoots. Oversaw production of projects and supervised printing press checks.
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Education
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Anderson University (SC)
B.A., Art, Graphic Design, Photography -
Lake Mary High School