Shannon Clark, MBA, CSM, CSPO, POPM

Director, Marketing and Advocacy at US WorldMeds
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Contact Information
us****@****om
(386) 825-5501
Location
Louisville Metropolitan Area
Skills

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Thomas A. Baker, Jr.

Shannon exemplifies protection and persistence in everything he does!

Barbara Bakley

Shannon is a great detailed expert in media production. He has given us great results for our company. I highly reccomend him.

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Credentials

  • Disney's Approach to Leadership Excellence
    Disney Institute
    Mar, 2019
    - Oct, 2024
  • Certfied SAFe 5 Product Owner/Product Manager
    Scaled Agile, Inc.
    Feb, 2021
    - Oct, 2024
  • Certified ScrumMaster® (CSM®)
    Scrum Alliance
    Nov, 2018
    - Oct, 2024
  • Certified Scrum Product Owner
    Scrum Alliance
    Aug, 2018
    - Oct, 2024

Experience

  • US WorldMeds
    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Director, Marketing and Advocacy
      • Apr 2022 - Present

      Research and lead strategy for emerging markets for the naloxone product ZIMHI. Support marketing and advocacy activities for rare disease and recovery/naloxone pharmacy products. Create and drive the advocacy strategy for USWM in support of our corporate strategic mission. Create an action plan for each advocacy partner that reflects their unique mission and values and drives effective and valued partnerships for the naloxone product ZIMHI. Maintain productive and open lines of communication across multiple internal departments and staff including, but not limited to: Medical Affairs, Corporate Affairs, Clinical Development and Commercial. Represent the company at external advocacy group meetings; report back advocacy community feedback to internal audiences as well. Partner with colleagues in social media and internal communications to ensure the patient voice is compliantly reflected. Skills: Marketing Strategy · Search Engine Marketing (SEM) · Customer Acquisition · Multi-Channel Marketing · Customer Insight · Brand Awareness · Business Strategy · Customer Retention · Relationship Building · Risk Management · Strategy Planning · Market Analysis Show less

  • Humana
    • United States
    • Insurance
    • 700 & Above Employee
    • Senior Consumer Experience Strategy & Transformation Professional
      • Dec 2020 - Apr 2022

      Led the strategy, design and implementation to support positive customer interactions. Leveraged the voice of the customer to ensure optimized interaction between the company and its customers.Drove to improve our customer experience by collaborating with internal and external customers. Using feedback to develop and create a simple and improved experience’s.Led the development, planning, execution and optimization of a compelling marketing plan including CRM, search and website strategies.Led a FedEx project through cross-functional teams and end-to-end partnerships across interconnected applications that saved Humana Pharmacy $7.6 million dollars for 2021. We delivered this functionality in a way that did not disrupt and enhanced our member’s experience.Skills: Ability to lead a development team · Product Management · Agile · Marketing Strategy · Search Engine Marketing (SEM) · Customer Acquisition · Multi-Channel Marketing · Customer Insight · Brand Awareness · Business Strategy · Customer Retention · Relationship Building Show less

    • Senior Product Manager Advisor Pharmacy Website
      • Dec 2019 - Dec 2020

      As a Senior Product Management Advisor, I functioned as the leader for the strategy, design, and implementation of the Humana Pharmacy and Specialty websites. My job was to set the vision and roadmap for the application and lead the execution for the product team. By using a scaled agile model I led cross-functional project/program teams from design to delivery of fully developed products that are ready for consumer use. I developed plans, designs and conduct complex projects using scientific methods and theories to solve problems; and improve, or generate new, products, components, equipment, systems and processes.Skills: Ability to lead a development team · Product Management · Agile · Marketing Strategy · Search Engine Marketing (SEM) · Customer Acquisition · Multi-Channel Marketing · Customer Insight · Brand Awareness · Business Strategy · Customer Retention · Relationship Building Show less

    • Senior Agile Product Manager Mobile
      • May 2016 - Nov 2019

      Humana PharmacyServed as Senior Digital Product Owner for Humana Pharmacy that maintains a 4.8/5 rating in the App Store.Utilized user research and design recommendations to craft consistently delightful user experiences throughout the mobile application, streamlining user experience and reducing Customer Service call volume.Managed the product roadmap and facilitate the prioritization of features within the roadmap.Work with key stakeholders to understand business goals and identify ways in which the mobile channel can deliver meaningful results.Drove the definition of highly detailed product requirements to be used in the strategic planning, development, and quality assurance testing of the mobile application. Oversaw these features from inception through product demo.AWARD – As the Product Owner, the Humana Pharmacy Mobile App received the Platinum Award for ‘Best Mobile App at the Healthcare Internet Conference.Skills: Ability to lead a development team · Product Management · Agile · Marketing Strategy · Search Engine Marketing (SEM) · Customer Acquisition · Multi-Channel Marketing · Customer Insight · Brand Awareness · Business Strategy · Customer Retention · Relationship Building Show less

  • Humana
    • United States
    • Insurance
    • 700 & Above Employee
    • Senior Product Manager
      • 2014 - 2016

      Humana Pharmacy Developed and executed business strategies to launch, market and position new products and services for “Humana Mail Order Pharmacy.” Demonstrated strong leadership, organizational and project management skills while developing and implementing strategic communicaiton plans. Trained new employees on sales techniques and how to build effective relationships with provider offices. Facilitated a productive partnership with business stakeholders and guide product development toward delivery of integrated, efficient, and intuitive business systems. Achieved Humana’s strategic business goals by developing and executing sales strategies for consumer products. AWARD – Awarded the “Humana’s Star Award” twice, 2015, 2016 - for outstanding contribution to Humana’s success. Skills: Ability to lead a development team · Product Management · Agile · Marketing Strategy · Search Engine Marketing (SEM) · Customer Acquisition · Multi-Channel Marketing · Customer Insight · Brand Awareness · Business Strategy · Customer Retention · Relationship Building Show less

  • Nuff Grip
    • Sporting Goods Manufacturing
    • Owner/Operator
      • 2014 - 2016

      I started the business called Nuff Grip which was a peel and stick surf traction product that eliminates the waxy mess on your surfboard. Sponsored professional wake surfers to use our Nuff Grip surf traction product. Collaborated with surf companies where we supplied custom Nuff Grip traction to their surfboards. Skills: Entrepreneur · Marketing Strategy · Business Strategy · Brand Awareness I started the business called Nuff Grip which was a peel and stick surf traction product that eliminates the waxy mess on your surfboard. Sponsored professional wake surfers to use our Nuff Grip surf traction product. Collaborated with surf companies where we supplied custom Nuff Grip traction to their surfboards. Skills: Entrepreneur · Marketing Strategy · Business Strategy · Brand Awareness

  • Richter
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Owner/Operator
      • 2012 - 2016

      A lifestyle apparel brand that inspires people to go seek their action adventures. Richter-One Life-Live Big Partnered with Special Operations Warrior Foundation to raise money for our veterans. Skills: Entrepreneur · Marketing Strategy · Business Strategy · Brand Awareness A lifestyle apparel brand that inspires people to go seek their action adventures. Richter-One Life-Live Big Partnered with Special Operations Warrior Foundation to raise money for our veterans. Skills: Entrepreneur · Marketing Strategy · Business Strategy · Brand Awareness

  • Gannett | USA TODAY NETWORK
    • United States
    • Media Production
    • 700 & Above Employee
    • Sales Manager, Partnerships & Promotions
      • 2013 - 2014

      Developed new business. Led day to day operations and served as intermediary between internal stakeholders and external business partners. Designed, developed and executed field based marketing campaigns for co-promotions with Kroger, Thornton's, Circle K and Walgreens. Created and managed co-promotions with brands such as Coca-Cola, Hershey’s and NASCAR. Inspired a “Method” to track market sales performance and distribution in retail stores through consumer consumption. Elevated brand expressions for visual merchandising, displays and placement of product for consumers to purchase. AWARD - Achieved the “Innovation Excellence Award”, 2014 – for the Kroger/Hershey’s bundle promotion which increased overall sales by double digits. Skills: Marketing Strategy · Search Engine Marketing (SEM) · Customer Acquisition · Multi-Channel Marketing · Customer Insight · Brand Awareness · Business Strategy · Customer Retention · Relationship Building Show less

  • Pier Media Group
    • United States
    • Advertising Services
    • Owner/Operator
      • 2002 - 2013

      Operated a full-service marketing company that provided direction and guided companies through uncharted waters where we developed innovative marketing programs and campaigns. Organized a team of sales people and designers and developed new business. Negotiated external vendor contracts. Assessed customer needs and drove brand differentiation, relevance, and image throughout markets. Tactfully tied creativity to ROI, ideas to results, and art to commerce to drive client-marketing goals. Created “Return on Interesting” by intriguing and inspiring staff to think in non-conformal and creative manner. Fostered client relationships with Corporate and Franchisees in which I provided marketing services to Cinemark Theatres, AMC Theatres, Pizza Hut, CVS Pharmacy, Fantastic Sams, Walgreens, and Panera Bread. Managed the relationship with our agencies. Skills: Entrepreneur · Marketing Strategy · Search Engine Marketing (SEM) · Customer Acquisition · Multi-Channel Marketing · Customer Insight · Brand Awareness · Business Strategy · Customer Retention · Relationship Building · Brand Awareness Show less

  • E! Networks
    • United States
    • Entertainment Providers
    • 400 - 500 Employee
    • Production Assistant
      • 2001 - 2002

      Provided production administrative assistance for the television show “Celebrity Profile”. Provided production administrative assistance for the television show “Celebrity Profile”.

  • WME | William Morris Endeavor
    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Agent Assistant
      • Jul 2000 - Jul 2001

      Managed the desk for power agents Charles King and Cassian Elwes. Critically analyzed and covered incoming scripts for the partner of the agency. Engaged working relationships with writers, agents and talent while growing business. Communicated feedback to screenwriters and authors on scripts. Directed roll-calling, office and administrative duties, greeting and interfacing with clients for incoming meetings. Managed the desk for power agents Charles King and Cassian Elwes. Critically analyzed and covered incoming scripts for the partner of the agency. Engaged working relationships with writers, agents and talent while growing business. Communicated feedback to screenwriters and authors on scripts. Directed roll-calling, office and administrative duties, greeting and interfacing with clients for incoming meetings.

  • Paramount Pictures
    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Accountant Assistant on Feature Films
      • 1998 - 1999

      Feature film “Lucky Numbers” starring John Travolta and Lisa Kudrow, Director Nora Ephron. Oversaw the formulation of and adherence to the film budget. Delegated production schedules to the crew for the feature film. Authorized call sheets, production reports and rental agreements. TOUCHSTONE PICTURES, Los Angeles, CA – Production Assistant – June 1999 – October 1999 Production assistant for the feature film “The Insider” starring Al Pacino and Russell Crowe, Director Michael Mann. Show less

  • Timeless Entertainment, Network Television Pilot
    • Greater Los Angeles Area
    • Production Coordinator
      • 1998 - 1998

      Production Coordinator 1998 Timeless Entertainment, Network Television Pilot (Target Network NBC) Managed the production office and coordinated daily filming activity. Gave talent call times and locations for filming. Scouted filming locations for the director. Production Coordinator 1998 Timeless Entertainment, Network Television Pilot (Target Network NBC) Managed the production office and coordinated daily filming activity. Gave talent call times and locations for filming. Scouted filming locations for the director.

Education

  • Bellarmine University
    Master of Business Administration (MBA) W. Fielding Rubel School of Business, Business and Personal/Financial Services Marketing Operations
    2014 - 2016
  • LUISS Guido Carli University
    International Business
    2015 - 2015
  • Indiana University-Southeast
    BA, Bachelor of Arts, Major Communication/Theatre, Minor Production Supervision
    1992 - 1997
  • Our Lady of Providence High School
    General, General
    1988 - 1991

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