Experience

Time4Learning

• United States
• E-Learning Providers
• 1 - 100 Employee

• Vice President, Marketing

  • Jan 2020 - Present

  Time4Learning is an eCommerce, D2C, program (Saas and retail) for parents looking for home education solutions and a division of Cambium Learning® Group. Cambium Learning® Group is an award-winning educational technology solutions leader dedicated to helping all students reach their potential through individualized and differentiated instruction. Using a research-based, personalized approach, Cambium Learning Group delivers SaaS resources and instructional products that engage students and support teachers in fun, positive, safe and scalable environments. These solutions are provided through Learning A-Z® (online differentiated instruction for elementary school reading, writing and science), ExploreLearning® (online interactive math and science simulations and a math fact fluency solution), Voyager Sopris Learning® (blended solutions that accelerate struggling learners to achieve in literacy and math and professional development for teachers), and VKidz Learning (online comprehensive homeschool education and programs for literacy and science). We believe that every student has unlimited potential, that teachers matter, and that data, instruction, and practice are the keys to success in the classroom and beyond. Show less



Self-employed

• Miami/Fort Lauderdale Area

• Freelance Marketing & Analytics Consultant

  • Oct 2019 - Present

  Clients include emerging martech companies and industry leaders. Providing insights in areas of privacy (GDPR & CCPA), digital transformation, customer data management (integrations and identity) and using AI driven personalization to drive intimacy and engagement. Clients include emerging martech companies and industry leaders. Providing insights in areas of privacy (GDPR & CCPA), digital transformation, customer data management (integrations and identity) and using AI driven personalization to drive intimacy and engagement.



Norwegian Cruise Line Holdings Ltd.

• United States
• Travel Arrangements
• 700 & Above Employee

• Vice President, Marketing Analytics

  • Dec 2015 - Oct 2019

  Delivering marketing accountability that drives bottom-line profits. Optimizing spend/effectiveness across marketing channels, customer segments (repeat and new), portfolio brands, and regions of the world, by applying innovative data-driven targeting, measurement, and forecasting methodologies designed to meet or exceed the growing business needs of the Regent Seven Seas, Oceania Cruises, and Norwegian Cruise Line brands.Tool set includes: Agile Architecture; Streamlined Systems Integrations; Single and Multi-Channel Attribution; Identity Resolution, Machine Learning and Predictive Modeling; Measurement/KPI’s tied to Strategic Objectives; Multi-level data visualizations and dashboards; world-class business intelligence and analytics; Salesforce, Adobe, IBM, and SAS Marketing Automation; Creative production; Marketing integration across Direct Mail, Email, Search, Display, Social; Website, and E-commerce; Personalization; Branding; Recruiting Quality Humans; and a Dash of Creativity. Key projects led: Customer Data Integrations, Customer Journey, Customer Segmentation, Marketing Automation, Machine Learning and Modeling, Analytics, Enterprise Leads Management, Multi-Channel Attribution, Marketing Performance Measurement, Marketing Strategy and Planning, Data Democratization and Visualization, Globalization, GDPR, CCPA, IPO/M&A support, P&L Responsibility, Recruit, Lead and Develop Marketing and Analytics Professionals. Show less

• Senior Director, Marketing Analytics

  • Jul 2013 - Dec 2015

  Brought onboard to create a measurement framework to bring accountability to marketing tactics across the Regent Seven Seas and Oceania Cruises brands. This measurement framework highlights which efforts are driving bottom-line profits. Insights are used to optimize spend/effectiveness across channels, segments, brands, and regions of the world, through innovative targeting and testing methodologies.



Goodness Monkey

• Miami/Fort Lauderdale Area

• Founder & Chief Inspiration Officer

  • Dec 2011 - Dec 2015

  Get fit + eat right + live well = earn rewards! Visit your favorite gym, restaurant, spa, or any provider in our rapidly growing network and receive cash rewards. It's simple. It's FREE and it just may change your life. Goodness Monkey provides Fortune 500 level new customer acquisition and loyalty programs to small and medium businesses in the health, wellness, and lifestyle spaces. These programs connect members with an integrated network of providers through the transaction, rewards, and sense of community. In plain English, we execute marketing campaigns that help businesses to acquire new customers and to keep existing customers coming back again and again. The campaigns are conveniently administered 'automagically' within our state of the art technology platform, accessed through mobile phones (or any internet capable device). Our goal is to increase the reach of small and medium health and wellness businesses, while providing cash rewards to our members that offset the uninsured costs of living a healthy lifestyle. We are here to make a real difference. The coolest thing you can do is… something. Show less



Independent Marketing and Analytics Consulting

• Miami/Fort Lauderdale Area

• Lead Sherpa

  • Jul 2009 - Dec 2015

  Provides transformational insight around: customers and their behavior in both B2B and B2C settings; customer data integration (CDI); marketing (traditional and new media, CRM, database, direct, predictive analytics, KPI's, BI and Reporting); revenue management (demand forecasting, retention, decision making, competitive environment, strategy, resourcing); pricing/offers through synergies between revenue management and marketing functions. A profitability maven, leveraging insight and analytics within any industry with a special focus around gaming, hospitality, travel and entertainment. Engaged in consulting, writing, research and public speaking. Show less



Vantage Deluxe World Travel

• United States
• Travel Arrangements
• 100 - 200 Employee

• SVP - Marketing, Database Management and Analytics

  • Mar 2012 - Nov 2012

  Brought to the organization to revamp end-to-end direct marketing function including people, process and technology. Revitalized the org structure to bring the best talent into right-fit positions. Streamlined data quality, accessibility and reporting enabling credible, surgical analysis through standardized, flexible corporate reporting. Improved RFM model to focus on value metrics that drove better performance. Authored the first multi-channel integrated direct marketing plan. Leveraged the plan to keep staff on target and to build a credible program year budget that maximizes the performance of the $13.5M direct marketing budget. Migrated to a new ESP within 4 weeks. Resulting in better quality, more efficient, digital creative production. Most importantly, providing segmentation and personalization that allows the company to speak more relevantly to the customer increasing conversion rates while lowering abuse and spam rates. Authored and issued database RFP to improve flexibility and performance. Championed yield management improvements that will set the right bar for marketing performance. Show less



Zimmerman Advertising

• United States
• Advertising Services
• 400 - 500 Employee

• Retail Account Director

  • Feb 2011 - Dec 2011

  Continually strive to find ways to grow the Client’s business by supporting and helping to develop the Client’s marketing and advertising strategies with accountability. Direct day-to-day delivery of over $70MM in agency services for a key retail account targeting the general domestic market and Hispanic consumers. Services including, but not limited to: Primary & secondary research; branding, online & offline strategy, broadcast, print & digital creative; broadcast production; broadcast & digital media planning & buying; analysis and reporting; special event planning and execution; sponsorships/partnerships. Show less



Merkle

• United States
• Advertising Services
• 700 & Above Employee

• Senior Director, Client Leadership Group

  • May 2010 - Feb 2011

  Shepherd the overall leadership, planning, management, growth and profitability of several key accounts and projects, particularly within the retail/manufacturing space. Committed to achieving new levels of customer intimacy when making new and maintaining ongoing top-level client relationships, serving as marketing strategist and partner. Emphasis in direct, digital, analytics, database, both BtoB and BtoC. Shepherd the overall leadership, planning, management, growth and profitability of several key accounts and projects, particularly within the retail/manufacturing space. Committed to achieving new levels of customer intimacy when making new and maintaining ongoing top-level client relationships, serving as marketing strategist and partner. Emphasis in direct, digital, analytics, database, both BtoB and BtoC.



Carnival Cruise Line

• Travel Arrangements
• 700 & Above Employee

• Director, Database Marketing & Customer Data Integration

  • Jun 2006 - Jul 2009

  Chosen to spearhead the integration of various sources of customer data with a focus to identify and market to high value customer segments and implement a scientific approach to Marketing leveraging predictive modeling and “new world” business analytics. Planned, recommended and executed marketing programs, performed analysis of ongoing programs and developed strategies for future initiatives, leveraging existing and developing new architecture. Shaped marketing and customer acquisition strategy by using marketing tactics and customer insight that expanded Carnival’s customer base, developed meaningful relationships with customers, improved retention double digits within 2 years and resulted in a measurable growth in profits. Show less



Carnival Cruise Line

• Travel Arrangements
• 700 & Above Employee

• Manager, Revenue Enhancement (A Marketing/Revenue Management Function)

  • 2002 - 2006

  Newly-created position spearheading projects related to operations analysis, policy and process improvement, ecommerce, data-warehousing and transformational marketing practices - all with the goal of enhancing ancillary (onboard and pre-board) revenue stream performance. Succeeded at maximizing customer value through innovative direct marketing campaigns incorporating online and onboard retail, casino/gaming/player development, food and beverage, spa, shore excursions, pre-cruise/post-cruise hotel packages and trip insurance. Show less

• Manager, Revenue Management (A Marketing Function)

  • 2000 - 2002

  Brought onboard as the premier member of the Revenue Management start-up team.Inspired and motivated a professional staff of yield management anlaysts to maximize product revenues budgeted at $590 million in 2002.



Royal Caribbean Group

• United States
• Travel Arrangements
• 700 & Above Employee

• Senior Analyst, Revenue Management (A Marketing Function)

  • 1997 - 2000

  Developed, instituted and maintained revenue management performance measures vis-a-vis exception reporting that identifies critical need areas. Special projects included: new product/policy development across departments; implementation, communication and training; author of cross functional training schedules for new team members; audit systems migration during merger with Celebrity; manage pricing, inventory and sourcing for high value cruises.

• Staff Accountant, Operations Accounting

  • 1996 - 1997

  Worked directly with ship and shoreside departments to manage all operations accounting functions for both 3/4 night product and bi-weekly itineraries, including provisioning, crew payroll, passenger charging; process all source documentation and book all corresponding journal entries, while acting as a liaison with financial reporting.