Experience

Jan Kelley

• Canada
• Advertising Services
• 1 - 100 Employee

• Chief Strategy Officer (CSO)

  • Oct 2022 - Present

• Vice President Customer Innovation

  • Aug 2013 - Oct 2022



The Canadian Football League

• Director of Marketing

  • Aug 2008 - Aug 2013

  • Responsible for leading the strategic development and execution of League wide national marketing campaigns including brand management, cause marketing, ticketing, licensing and sponsorship partnerships as well as annual planning. • Accountable for customer demand, brand affinity, project and program leadership. • Directed all functional areas for the Canadian Football League’s 100th Grey Cup initiatives. • Led the successful execution for the national Grey Cup 100 Train tour presented by RONA; a 10 week, 150 stop rail and mobile tour, the largest experiential marketing activation done in the history of the CFL. • Experienced in managing government funding and reporting both at a provincial and federal level. • Key contributor to the management and execution of the Canada Post and Canadian Mint 2012 100th project which released over 5 million circulation Loonies and 50 million circulation stamps into the marketplace. • Directed the development and execution of a national, bilingual, curriculum based education program in partnership with Canadian Geographic. • Worked with the Prime Minister’s office to include Grey Cup and amateur football imagery in the Canadian Passport starting May 2013. • Key stakeholder in the development and execution of the first national Reebok jersey launch in 2012. Worked with the member clubs and retail partners to execute a successful launch campaign which resulted in an increase in jersey licensing sales of 60%. • Developed and launched the CFL’s first League- wide, national cause marketing platform - CFL PINK. Responsible for the continued success as CFL PINK is now in its third year and is collaboration between broadcast, member clubs, licensing and partnerships. • Spearheaded the brand development of the Grey Cup for 101 and beyond. Introduced a new brand approach resulting in a dynamic multi use logo application for broadcast, licensing, print, digital and embroidery. Show less



Blue Mountain Resort

• Poland
• Hospitality
• 1 - 100 Employee

• Manager of Events, Partnerships and Public Relations

  • Sep 2002 - Aug 2008

  • Developed the yearly marketing strategy, brand development, marketing plans and collateral. Increased visibility in the marketplace, drove customer satisfaction and developed mutually beneficial marketing partnerships. • Developed, pitched, and negotiated major corporate and industry partnerships resulting in over $3.0 million in sales in 2 years. • Account management of all Blue Mountain corporate partnerships and alliances including client needs fulfillment and post sponsorship communication and reporting. • Creation of strategic alliances with companies such as Molson, TELUS, Pepsi & Volkswagen. • Directed the annual public relations and media relations strategy as well as on-going crisis communications. • Managed the CSR platform as well as the corporate giving and donations portfolio. - From the ground up, developed and executed a four-season experiential marketing and communications program for Blue Mountain Resort and the Village at Blue Mountain to drive aggressive business objectives. - Managed 20+ events per annum with a cross functional teams of over fifty people. - Directed all aspects of the events spectrum including creative, technical and logistical elements as well as brand building, marketing and communication strategies. Show less



Georgian College

• Canada
• Higher Education
• 700 & Above Employee

• Course Instructor - Marketing Strategy

  • 2005 - 2007

  • Instructed a second year marketing strategy course. • Redeveloped syllabus and course content. • Instructed a second year marketing strategy course. • Redeveloped syllabus and course content.



Intrawest

• United States
• Travel Arrangements
• 300 - 400 Employee

• Business Development Manager

  • Jun 2001 - Sep 2002

  • Lead the commercial leasing at Blue Mountain Resort for the Village at Blue Mountain, a $22 Million dollar commercial asset. • Successfully negotiated and executed financially sound commercial leases, as well as managing the on-going tracking and analysis of financial assets. • Lead the commercial leasing at Blue Mountain Resort for the Village at Blue Mountain, a $22 Million dollar commercial asset. • Successfully negotiated and executed financially sound commercial leases, as well as managing the on-going tracking and analysis of financial assets.