Shannon Wilson

Site Operations Specialist at ASICS America Corporation
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Contact Information
us****@****om
(386) 825-5501
Location
Boston, Massachusetts, United States, US

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Experience

    • United States
    • Retail
    • 500 - 600 Employee
    • Site Operations Specialist
      • May 2023 - Present

    • United States
    • Retail
    • 1 - 100 Employee
    • Web Publisher & Copywriter
      • Feb 2022 - May 2023

      - Manage product listings in Shopify Plus+, merchandise website pages across apparel, footwear, accessories, and lifestyle items, and manage the publishing of item releases - Utilize Lightspeed POS, Accumula, and Shopify POS to assure a smooth customer experience on the company website and the brick and mortar stores - Proficient in technology including MS Office Suite, Google Suite, Adobe Suite, Asana, and Trello - Spearhead the training of new web publishers and update the team on new publishing processes - Delegate copywriting, publishing, and site maintenance tasks to team members - Work closely with multiple teams including merchandising, photography, inventory, and marketing to maintain optimal publishing practices and coordinate the dynamic release calendar - Conduct daily site maintenance checks on the website pages, site navigation, and organization of new arrivals Show less

    • United States
    • Manufacturing
    • Marketing Manager
      • May 2021 - Jan 2022

      - Manage company’s e-commerce store on WordPress and WooCommerce and all other web content including social media platforms, email marketing, and e-commerce merchandising in a consumer-facing brand - Manage day-to-day social media channels including Instagram, Facebook, Twitter, Tik-Tok, Pinterest, and LinkedIn - Write weekly blog posts on our website and create weekly newsletters using MailChimp - Develop and execute digital advertising campaigns through Facebook Ad Manager and Pinterest Ads while maintaining the marketing budget - Manage company marketing calendar with experience using social media planning technology including Hootsuite and Buffer - Create and edit print advertisements for magazines - Present and analyze marketing reports, ideas, and plans at company meetings utilizing Google Analytics - Coordinate & create content for item listings, website, and social media platforms - Extremely organized and detail-oriented with the ability to adapt to new technologies and processes - Assist in managing the brick and mortar boutique at the Boston Design Center Show less

    • United States
    • Retail
    • 1 - 100 Employee
    • Digital Content Manager
      • Aug 2019 - May 2021

      - Manage Shopify+ company website utilizing Facebook Pixel - Create and maintain all Shopify+ and Etsy listings - Manage day to day operations at e-commerce office and work directly with the owner/ CEO - Create original content for the company social media platforms - Manage social media platforms including Instagram, TikTok, Pinterest, and Facebook with a deep understanding of Facebook Ad Manager and current social media trends - Execute all product photography, create, post, and properly promote all new listings on social media - Manage correspondences such as emails, memos, and weekly reports on marketing and sales - Maintain and purchase office supplies and inventory within designated budget limits utilizing Microsoft Excel - Oversee, train and manage employees and interact with clients in a professional and courteous manner - Manage customer service through website, emails, and social media platforms - Manage international and domestic shipping for orders and inventory - Sales of the company increased by 40% after the first two months of my employment, and by 62% after the first six months of my employment - As a result of my marketing campaigns and use of SEO to attract customers, the company social media presence has increased by 300% since my employment - Package up to 40 orders daily - Maintain product and office inventory - Photograph all products for Etsy shop and website using Canon Rebel T7, Adobe Photoshop, and Adobe Lightroom - Train new employees on packaging, inventory, and quality control on all orders Show less

  • All Learners Network
    • Burlington, Vermont, United States
    • Video Editor
      • Jun 2020 - Mar 2021

      - Edit videos, footage, and audio for the All Learners Network utilizing expert knowledge in Adobe Suite Programs, specifically Adobe Premiere - Organize and store digital content using external hard drives, Google Drive and DropBox - Create and manage ALN YouTube account - Edit videos, footage, and audio for the All Learners Network utilizing expert knowledge in Adobe Suite Programs, specifically Adobe Premiere - Organize and store digital content using external hard drives, Google Drive and DropBox - Create and manage ALN YouTube account

  • Self-employed
    • Rochester, New York Area
    • Freelance Digital Artist
      • Jun 2017 - Dec 2020

      - Specializing in senior and family portraits, LinkedIn headshots, and small businesses - Expert knowledge using Canon DSLR cameras, Adobe Photoshop, Adobe Illustrator, and Adobe Lightroom - Specializing in senior and family portraits, LinkedIn headshots, and small businesses - Expert knowledge using Canon DSLR cameras, Adobe Photoshop, Adobe Illustrator, and Adobe Lightroom

  • Honeywild Studio
    • Rochester, New York Area
    • Photographer
      • Jun 2020 - Aug 2020

      - Freelance photographer for Honeywild Studio, a handmade jewelry company, shooting content for the Honeywild website and Instagram account - Plan, photograph, and edit content using Canon Rebel T7 and Adobe Photoshop - Create edits and filters to fit company aesthetic and Instagram feed - Freelance photographer for Honeywild Studio, a handmade jewelry company, shooting content for the Honeywild website and Instagram account - Plan, photograph, and edit content using Canon Rebel T7 and Adobe Photoshop - Create edits and filters to fit company aesthetic and Instagram feed

    • Primary and Secondary Education
    • 300 - 400 Employee
    • Paraeducator
      • Sep 2018 - Jun 2019

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Lifeguard
      • Jul 2017 - Aug 2018

    • United States
    • Restaurants
    • 300 - 400 Employee
    • Barista
      • Sep 2017 - May 2018

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Stock Associate
      • Jun 2017 - Aug 2017

    • United States
    • Higher Education
    • 700 & Above Employee
    • Lifeguard
      • Jun 2016 - Aug 2016

    • United States
    • Wellness and Fitness Services
    • 200 - 300 Employee
    • Camp Counselor
      • Jun 2015 - Aug 2016

    • United States
    • Religious Institutions
    • 1 - 100 Employee
    • Camp Counselor
      • Jul 2013 - Jul 2015

Education

  • Saint Michael's College
    Bachelor of Arts - BA, Media Studies, Journalism & Digital Arts
    2015 - 2018

Community

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