Shannon Wilson
Site Operations Specialist at ASICS America Corporation- Claim this Profile
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Bio
Experience
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ASICS America Corporation
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United States
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Retail
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500 - 600 Employee
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Site Operations Specialist
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May 2023 - Present
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Bodega
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United States
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Retail
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1 - 100 Employee
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Web Publisher & Copywriter
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Feb 2022 - May 2023
- Manage product listings in Shopify Plus+, merchandise website pages across apparel, footwear, accessories, and lifestyle items, and manage the publishing of item releases - Utilize Lightspeed POS, Accumula, and Shopify POS to assure a smooth customer experience on the company website and the brick and mortar stores - Proficient in technology including MS Office Suite, Google Suite, Adobe Suite, Asana, and Trello - Spearhead the training of new web publishers and update the team on new publishing processes - Delegate copywriting, publishing, and site maintenance tasks to team members - Work closely with multiple teams including merchandising, photography, inventory, and marketing to maintain optimal publishing practices and coordinate the dynamic release calendar - Conduct daily site maintenance checks on the website pages, site navigation, and organization of new arrivals Show less
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Linda Cabot Design
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United States
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Manufacturing
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Marketing Manager
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May 2021 - Jan 2022
- Manage company’s e-commerce store on WordPress and WooCommerce and all other web content including social media platforms, email marketing, and e-commerce merchandising in a consumer-facing brand - Manage day-to-day social media channels including Instagram, Facebook, Twitter, Tik-Tok, Pinterest, and LinkedIn - Write weekly blog posts on our website and create weekly newsletters using MailChimp - Develop and execute digital advertising campaigns through Facebook Ad Manager and Pinterest Ads while maintaining the marketing budget - Manage company marketing calendar with experience using social media planning technology including Hootsuite and Buffer - Create and edit print advertisements for magazines - Present and analyze marketing reports, ideas, and plans at company meetings utilizing Google Analytics - Coordinate & create content for item listings, website, and social media platforms - Extremely organized and detail-oriented with the ability to adapt to new technologies and processes - Assist in managing the brick and mortar boutique at the Boston Design Center Show less
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Noisette Jewelry
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United States
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Retail
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1 - 100 Employee
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Digital Content Manager
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Aug 2019 - May 2021
- Manage Shopify+ company website utilizing Facebook Pixel - Create and maintain all Shopify+ and Etsy listings - Manage day to day operations at e-commerce office and work directly with the owner/ CEO - Create original content for the company social media platforms - Manage social media platforms including Instagram, TikTok, Pinterest, and Facebook with a deep understanding of Facebook Ad Manager and current social media trends - Execute all product photography, create, post, and properly promote all new listings on social media - Manage correspondences such as emails, memos, and weekly reports on marketing and sales - Maintain and purchase office supplies and inventory within designated budget limits utilizing Microsoft Excel - Oversee, train and manage employees and interact with clients in a professional and courteous manner - Manage customer service through website, emails, and social media platforms - Manage international and domestic shipping for orders and inventory - Sales of the company increased by 40% after the first two months of my employment, and by 62% after the first six months of my employment - As a result of my marketing campaigns and use of SEO to attract customers, the company social media presence has increased by 300% since my employment - Package up to 40 orders daily - Maintain product and office inventory - Photograph all products for Etsy shop and website using Canon Rebel T7, Adobe Photoshop, and Adobe Lightroom - Train new employees on packaging, inventory, and quality control on all orders Show less
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All Learners Network
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Burlington, Vermont, United States
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Video Editor
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Jun 2020 - Mar 2021
- Edit videos, footage, and audio for the All Learners Network utilizing expert knowledge in Adobe Suite Programs, specifically Adobe Premiere - Organize and store digital content using external hard drives, Google Drive and DropBox - Create and manage ALN YouTube account - Edit videos, footage, and audio for the All Learners Network utilizing expert knowledge in Adobe Suite Programs, specifically Adobe Premiere - Organize and store digital content using external hard drives, Google Drive and DropBox - Create and manage ALN YouTube account
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Self-employed
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Rochester, New York Area
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Freelance Digital Artist
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Jun 2017 - Dec 2020
- Specializing in senior and family portraits, LinkedIn headshots, and small businesses - Expert knowledge using Canon DSLR cameras, Adobe Photoshop, Adobe Illustrator, and Adobe Lightroom - Specializing in senior and family portraits, LinkedIn headshots, and small businesses - Expert knowledge using Canon DSLR cameras, Adobe Photoshop, Adobe Illustrator, and Adobe Lightroom
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Honeywild Studio
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Rochester, New York Area
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Photographer
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Jun 2020 - Aug 2020
- Freelance photographer for Honeywild Studio, a handmade jewelry company, shooting content for the Honeywild website and Instagram account - Plan, photograph, and edit content using Canon Rebel T7 and Adobe Photoshop - Create edits and filters to fit company aesthetic and Instagram feed - Freelance photographer for Honeywild Studio, a handmade jewelry company, shooting content for the Honeywild website and Instagram account - Plan, photograph, and edit content using Canon Rebel T7 and Adobe Photoshop - Create edits and filters to fit company aesthetic and Instagram feed
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Burlington School District
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Primary and Secondary Education
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300 - 400 Employee
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Paraeducator
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Sep 2018 - Jun 2019
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Tri City Rentals Apartment Communities
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United States
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Real Estate
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1 - 100 Employee
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Lifeguard
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Jul 2017 - Aug 2018
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Einstein Bros Bagels
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United States
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Restaurants
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300 - 400 Employee
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Barista
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Sep 2017 - May 2018
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Forever 21
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Stock Associate
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Jun 2017 - Aug 2017
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SUNY Brockport
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United States
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Higher Education
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700 & Above Employee
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Lifeguard
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Jun 2016 - Aug 2016
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YMCA of Greater Rochester
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United States
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Wellness and Fitness Services
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200 - 300 Employee
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Camp Counselor
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Jun 2015 - Aug 2016
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Camp Koinonia NY
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United States
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Religious Institutions
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1 - 100 Employee
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Camp Counselor
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Jul 2013 - Jul 2015
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Education
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Saint Michael's College
Bachelor of Arts - BA, Media Studies, Journalism & Digital Arts