Shannon Terrell
Digital Strategy Researcher at RightMetric- Claim this Profile
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Topline Score
Bio
Credentials
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Marketing Tools: Digital Marketing Tools and Services
LinkedInDec, 2021- Sep, 2024 -
SEO
HubSpot AcademyMar, 2022- Sep, 2024
Experience
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RightMetric
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Canada
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Market Research
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1 - 100 Employee
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Digital Strategy Researcher
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Jun 2022 - Present
RightMetric provides insights that help marketers look outside their own four walls and drive winning digital strategy. RightMetric provides insights that help marketers look outside their own four walls and drive winning digital strategy.
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HeyCPA
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Canada
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Staffing and Recruiting
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Co-Founder
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Feb 2022 - Present
Launched an accounting job board for newly minted Chartered Professional Accountants (CPAs). Got my hands dirty in all aspects - ideation, launch, branding, and implementation - sharpening my entrepreneurial skills. (Broke-even after month two!) Launched an accounting job board for newly minted Chartered Professional Accountants (CPAs). Got my hands dirty in all aspects - ideation, launch, branding, and implementation - sharpening my entrepreneurial skills. (Broke-even after month two!)
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Member
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Sep 2020 - Present
Hosted by Dave Gerhardt, it's one of the largest and leading communities for modern B2B marketers. Hosted by Dave Gerhardt, it's one of the largest and leading communities for modern B2B marketers.
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ThoughtExchange
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Canada
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Software Development
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100 - 200 Employee
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Marketing Manager
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Mar 2020 - Oct 2021
- Managed and allocated $500k+ marketing budget to drive optimized investment across campaigns, conferences, and events - Facilitated creation of over $4m in new business pipeline through partner and sponsorship activities (Over 45% of all NB pipeline)- Managed partner relationships, sought out new sponsorship opportunities, and negotiated contracts- Improved spend to pipeline ratio on sponsorship activities.
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Community & Events Manager
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Sep 2018 - Mar 2020
- Planned and executed multi-channel campaigns across new and existing business audiences- Hosted training sessions and webinars and facilitated online community groups to drive product usage and customer engagement- Implemented GTM strategy for ThoughtExchange Events and drove executive-level audience and speaker acquisition for in-person and virtual events - Managed communications and content strategy for ThoughtExchange Events
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Account Executive
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Jan 2018 - Sep 2018
- Built and executed territory plan to hit quarterly and annual new business KPI’s- Managed sales cycles from opportunity to close- Attended events and refined event strategy for increased product placement and brand awareness, increasing return on sponsorship investments
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Sales Development
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Sep 2016 - Jan 2018
- Generated new business leads through multi-channel outreach strategies and managed pipeline of leads and opportunities- Achieved monthly and annual goals for outreach volume and lead conversion and demo's booked
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Hillmar Industries Ltd.
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Canada
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Machinery Manufacturing
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1 - 100 Employee
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Office Manager
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May 2016 - Aug 2016
Supported leadership team with correspondence management, document coordination and customer relations. Facilitated office productivity, coordinating personnel schedules, procedural improvements, shipping and receiving, office supplies and executive itineraries Wrote and distributed monthly company newsletter Supported leadership team with correspondence management, document coordination and customer relations. Facilitated office productivity, coordinating personnel schedules, procedural improvements, shipping and receiving, office supplies and executive itineraries Wrote and distributed monthly company newsletter
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Education
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2012 - 2016
Concordia University
BA, Sociology and Anthropology -
2008 - 2012
Southridge School
High School Diploma -
2010 - 2011
Class Afloat - West Island College International
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Community
