Experience

Engaged Nation

• United States
• Advertising Services
• 1 - 100 Employee

• Program Manager

  • Aug 2018 - Present

• Client Services Manager

  • Feb 2018 - Aug 2018

• Creative Writer

  • Mar 2017 - Feb 2018



LendingTree

• United States
• Financial Services
• 700 & Above Employee

• Copy Writer | Freelance

  • Apr 2013 - Jun 2018

  Research and write new copy for B2C emails, website articles, digital banners and online advertisements for financial industry clients. Research and write new copy for B2C emails, website articles, digital banners and online advertisements for financial industry clients.



Credit One Bank

• United States
• Financial Services
• 700 & Above Employee

• Graphic Designer | Freelance

  • Aug 2015 - Feb 2016

  Designed over 80 B2C emails, web banners, printed advertisements, direct mail pieces and other marketing collateral as the lead designer for this fast-growing credit card company. • Conceptualized and designed new channel visuals for NASCAR® co-branded website pages, emails, video spots, direct mail pieces, billboards and advertising used in the company’s multi-million dollar campaign launch • Designed direct mail solicitations including pre-press, routing and production, keeping core revenue-driving creative pieces on time and increasing response rates by 8% • Designed new credit cards for corporate branding refresh initiative that included over 30 designs, recommendations about advanced plastics production capabilities and competitor research • Created brand design templates and technical specifications for a corporate brand refresh Show less



SFA Marketing

• United States
• Marketing Services
• 1 - 100 Employee

• Graphic Designer | Freelance

  • Apr 2015 - Feb 2016

  Designed and produced printed collateral, advertising, packaging, websites and web/mobile advertising for clients in the entertainment, F&B, financial, medical and engineering industries as the graphic designer for this strategic brand communications and design agency. • Designed, animated and wrote copy for CEO board of directors and shareholder meetings in PowerPoint for multiple industries, resulting in greatly increased audience engagement/content retention and client satisfaction Designed and produced printed collateral, advertising, packaging, websites and web/mobile advertising for clients in the entertainment, F&B, financial, medical and engineering industries as the graphic designer for this strategic brand communications and design agency. • Designed, animated and wrote copy for CEO board of directors and shareholder meetings in PowerPoint for multiple industries, resulting in greatly increased audience engagement/content retention and client satisfaction



Freedom Financial Network

• United States
• Financial Services
• 500 - 600 Employee

• Copy Writer | Freelance

  • Sep 2015 - Sep 2015

  Researched industry and competitors and created new copy for corporate website redesign Researched industry and competitors and created new copy for corporate website redesign



Starwood Hotels & Resorts Worldwide, Inc.

• Hospitality
• 100 - 200 Employee

• Brand Design Standards Manager, Global Brand Design | Freelance

  • Nov 2010 - Apr 2013

  Managed the creative design review process for Sheraton, Westin, W Hotels, St. Regis, The Luxury Collection, Le Méridien, Element and Aloft hotel brands in the North American, European, African and Middle Eastern divisions (1,100 properties), ensuring creative designs for print and digital communications were executed according to corporate brand standards • Raised participation in the quality review process by 250% in a 2 year period, achieving the highest level of participation in the brand standards program since its creation and increasing brand standards adherence overall by 25% • Designed and wrote copy for custom marketing, advertising, signage and on-site collateral for individual properties worldwide, helping hotels meet their individual guest and marketing needs quickly while reducing production costs • Identified and capitalized on areas for improvement to processes, digital asset management and corporate deliverables, raising productivity rates for hotels and providing feedback for corporate design team to improve future design templates and branding Show less



Pepperidge Farm

• United States
• Manufacturing
• 700 & Above Employee

• Quality Product Auditor | Freelance

  • Mar 2007 - Oct 2010

  Managed all aspects of this food manufacturing company’s corporate headquarters internal product quality audit program including product shipping from plants to corporate HQ for review, data reporting and review scheduling. • Redesigned internal product audit process by designing detailed visuals and reporting, improving cross-functional communications and transparency, resulting in improved final product and process improvements at manufacturing locations • Designed training materials for plant and corporate personnel to increase QA process adherence and efficiency Show less



Unger Enterprises

• United States
• Consumer Goods
• 1 - 100 Employee

• Graphic Designer | Freelance

  • Mar 2007 - Dec 2008

  Designed and managed catalog, marketing collateral, website and tradeshow materials as the sole designer for this international manufacturer of professional cleaning tools. • Managed and implemented ecommerce solution on the corporate website, including developing SEO and design improvements that increased global traffic and online sales • Created and implemented digital asset management and delivery system for global assets, resulting in increased efficiency and reduced costs for both U.S. and international divisions Show less



Omega Engineering

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 300 - 400 Employee

• Production Artist

  • Mar 2005 - Mar 2007

  Designed catalogs, magazine advertising, packaging and online graphics for this engineering company. • Managed media archiving, digital asset servers and related conversion processes, implementing upgrades to both servers and automating functionality, which improved productivity and server operation while reducing costs • Photographed and color corrected products for use in print and digital applications Designed catalogs, magazine advertising, packaging and online graphics for this engineering company. • Managed media archiving, digital asset servers and related conversion processes, implementing upgrades to both servers and automating functionality, which improved productivity and server operation while reducing costs • Photographed and color corrected products for use in print and digital applications



McGraw-Hill Construction

• Media Consultant

  • Mar 2003 - Oct 2004

  Manage 30+ client accounts, materials submissions and related concerns through the production process. • Manage pre-press print production process including file quality control, content editing and distribution for bound book, monthly periodical and website/CD ROM products, maintaining a high level of customer satisfaction and increasing sales. • Designed Quark DMS work-flow process and related operating manuals which increased productivity across multiple divisions as well as between corporate and print production facilities. -- Three-time award winner for outstanding contributions. Show less



Amscan

• United States
• Consumer Goods
• 300 - 400 Employee

• Product Development Manager

  • Sep 2002 - Feb 2003

  Product development, art and production scheduling, packaging design, warehousing, showroom, QA. Product development, art and production scheduling, packaging design, warehousing, showroom, QA.



BLP Group, Industries

• Assistant Production Manager

  • Mar 2002 - Jun 2002

  Print production scheduling, vendor management, quality control, art trafficking, creative design, email blasts, direct mail list management, data entry. Print production scheduling, vendor management, quality control, art trafficking, creative design, email blasts, direct mail list management, data entry.



Pearson Education

• South Africa
• 1 - 100 Employee

• Audio/Visual Asset Manager

  • Mar 2000 - Jan 2002

  Manage all digital assets for Sciences division • Designed a media management system for electronic assets by creating and managing a FileMakerPro real-time database which improved workflow process for design and production teams. • Hired new vendors, reducing media expenditures and increasing cross-discipline product development. • Managed multiple projects, which included approximately 200,000 pieces or art, 30 titles and associated subsidiary products, maintaining or improving deadlines and costs. • Created, edited and managed line art, photos and animations for distribution in print and digital products, improving overall process and increasing department efficiency. Show less



Sims Associates

• Staffing and Recruiting
• 1 - 100 Employee

• Website Designer

  • Apr 1999 - Mar 2000

  Create all copy and images for corporate website. Daily responsibilities include HTML coding, page creation/maintenance, logo creation, marketing and advertising material design and production, database maintenance, technical support and troubleshooting. Create all copy and images for corporate website. Daily responsibilities include HTML coding, page creation/maintenance, logo creation, marketing and advertising material design and production, database maintenance, technical support and troubleshooting.



Prentice Hall

• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Assistant

  • Jan 1998 - Apr 1999

  Manage communications with authors and all related materials through the production process. Manage communications with authors and all related materials through the production process.