Experience

INNOCEAN Canada

• Canada
• Advertising Services
• 100 - 200 Employee

• Sr. Digital & Print Buyer

  • Nov 2015 - Present



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Financial Analyst & Digital Media Associate

  • Mar 2010 - Sep 2015

  •Maintenance and analysis of thirteen regional media BCRs for the Ford Dealers and Lincoln Dealers Association of Canada.•Liaise with both the buying group and planners to identify any variances between planned and actuals.•Analyze and explain variances versus appropriate comparative periods.•Management of the FDA & LDA reconciliation process.•Prepare and submit monthly accruals to client.•Assist in the coordination of client semi-annual audits.•Coordination of MPA's, billing approvals with inter-company partners.•Input digital, search and OOH buys in both Adbuyer and Prisma.•Primary contact and negotiator for digital, search and OOH contract discrepancies.•Work with the media bridge team to clear all quarterly invoices in a timely manner.



Blammo Worldwide

• Canada
• Advertising Services
• 1 - 100 Employee

• Media Planner/Buyer

  • 2008 - 2009

  •Develop media plans using research tools and historical client data.•Negotiate rate reductions that fit within both small and/or medium sized media budgets.•Study demographic data and consumer profiles to identify desired target audiences.•Maintain daily correspondence with clients in order to manage their marketing needs.•Work with creative teams to find innovative marketing solutions. •Develop media plans using research tools and historical client data.•Negotiate rate reductions that fit within both small and/or medium sized media budgets.•Study demographic data and consumer profiles to identify desired target audiences.•Maintain daily correspondence with clients in order to manage their marketing needs.•Work with creative teams to find innovative marketing solutions.