Creative Services Coordinator

• Aug 2014 - Present

• Oversee the details and timelines associated with the creative services production and creative design processes while working closely with Creative Services Manager, Sales Coordinators, Sales team, Marketing team and other cross-functional departments to meet deadlines. • Provide design direction to internal and external designers based on retailer’s packaging brand guidelines. • Review internal/external designers artwork to ensure retailer’s brand guidelines are followed. • Manage creation of die lines for both US and Canadian templates. • Work closely with domestic and Canadian retailers to complete their private label packaging artwork based on their packaging guidelines. • Manage the development of artwork for trade publication advertising, tradeshow booth, consumer promotional materials and collateral pieces. • Send out press-ready artwork to domestic and overseas vendors; maintain updated log of shipped artwork; maintain organized filing system of all final artwork. • Photograph customer products for use on web sites and publications. • Administrator for the department project tracking and proofing system. Show less

Sr. Graphic Designer

• May 2001 - Aug 2014

• Work with creative director and/or clients to conceptualize, design and present creative, on-trend print and web communications for the Farmers Insurance, Foremost Insurance, Zurich Small Business and Bristol West brands. Some of these projects include magazine ads, brochures, e-mail design, direct mail pieces, POP displays, large format displays, logos and event materials. • Design and manage the development and launch of newly branded Foremost products, brand consistency, corporate incentive programs and the support of overall creative direction related to the integration of product and brand expansion. • Maintain the corporate brand style guide and photo library. • Responsible for press checks and proof review to ensure quality control for all print materials. • Art direct product and lifestyle photography. • Assign projects and provide creative direction to freelance designers. • In 2013, I received the opportunity to design trade show booths, banners, lobby imagery and collateral for an industry, ground-breaking, virtual trade show in which agents, national account representatives and corporate staff were able to attend from their desktop. • Along with my daily responsibilities mentioned above, I was also selected for a committee to create a process to enable Foremost independent agents the opportunity to order personalized print materials. Technologies used: • Photoshop • InDesign • Illustrator • Acrobat • Digital Photography • Word • Excel • PowerPoint Show less

Design Specialist

• Aug 1998 - Apr 2001

Acted as creative liaison between creative director, merchandise buyers, illustrators and production teams for company-produced magazines from the conceptual stage to print production. Worked with vendors to provide conceptual boards of magazine covers and inside spreads. Presented magazine designs to merchandising groups and account managers to plan profitable features and placement for product ads. Created and provided style guides, page layout templates and photography direction to the illustrators, photography department and production team to ensure integrity of project was maintained. Directed photo shoots for general merchandise and food products. Reviewed conceptual designs, production layouts and printer proofs to ensure consistency of project. Show less

Production Artist

• Feb 1997 - Aug 1998

Prior to becoming a Design Specialist, I was a Production Artist in which I responsible for creating publications for weekly grocery and hard good ads, magazines, newspaper ads and mailers.

Graphic Specialist

• Nov 1996 - Feb 1997