Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Executive Vice President, Group Client Director

  • Nov 2010 - Present

  Responsible for the P&L of Full Portfolio Assignments of 7 major Pharmaceutical companies: GenMeds, Oncology, Specialty, New Markets Added Strategic Partnership Assignments through strong relationships and positive reputation: resulting in 4 new Portfolio assignments Maintain and cultivate strong client satisfaction on assigned brands Successfully negotiated contract renewal Manage team of 8-15 direct reports, providing positive and constructive feedback to achieve continuous improvement, ongoing productivity, team collaboration and loyalty Identify and participate in agency new business initiatives to meet all organic growth targets Proactively brief senior leadership on account activities across all assignments Partner with clients and lead the strategic and tactical brand planning to execute annual marketing brand plan Collaborate with creative agencies to ensure agency creative output adheres to the highest standards of excellence and align with brand strategy Established internal AdOps department, continually evolve SOPs, and lead ongoing staff training sessions Show less



CMI Media LLC

• Parsippany, New Jersey

• SVP Media

  • Apr 2016 - Feb 2021



Ogilvy Health

• United States
• Advertising Services
• 500 - 600 Employee

• SVP, Managing Director

  • Sep 2010 - Apr 2016

  Responsible for the P&L of Full Portfolio Assignment: GenMeds, Oncology, Specialty, New Markets Added Assignments through strong relationships and reputation Maintain and cultivate strong client satisfaction on assigned brands Successfully negotiated contract renewal Manage team of 8 direct reports, providing positive and constructive feedback to achieve continuous improvement, ongoing productivity, team collaboration and loyalty Identify and participate in agency new business initiatives to meet all organic growth targets Proactively brief senior leadership on account activities across all assignments Partner with clients and lead the strategic and tactical brand planning to execute annual marketing brand plan Collaborate with creative agencies to ensure agency creative output adheres to the highest standards of excellence and align with brand strategy Established internal AdOps department, continually evolve SOPs, and lead ongoing staff training sessions Show less



Ogilvy CommonHealth Medical Media

• VP, Director of Integrated Media Services

  • Nov 2006 - Sep 2010

  Accountable for the P&L of Full Portfolio Assignment: GenMeds, Oncology, Specialty, New Markets Demonstrated strong leadership of client and agency brand teams Responsible for the strategic development and implementation of integrated marketing programs including all campaigns, print, and digital initiatives Provided ongoing key strategic input that positively impacted business-critical needs Organically increased total scope of work by 40% within one calendar year Accountable for the P&L of Full Portfolio Assignment: GenMeds, Oncology, Specialty, New Markets Demonstrated strong leadership of client and agency brand teams Responsible for the strategic development and implementation of integrated marketing programs including all campaigns, print, and digital initiatives Provided ongoing key strategic input that positively impacted business-critical needs Organically increased total scope of work by 40% within one calendar year



FCBCURE | An IPG Health Company

• United States
• Advertising Services
• 200 - 300 Employee

• Media Supervisor

  • Feb 2001 - Nov 2006

  Maintained client contact on a daily basis with brand managers recognizing and respecting the unique nature of each client culture and structure; Researched each product to gain insights into competitive landscape and other industry forces that shape the business; Negotiated and monitored internal and external timelines with agency partners to ensure all deadlines were met; Managed brand budget by weekly monitoring and regular reconciliation; trained new staff members on internal scheduling and billing system Show less