Shannon Noonan

Director Marketing Communications at Iditarod Trail Committee
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Contact Information
us****@****om
(386) 825-5501
Location
Girdwood, Alaska, United States, US

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Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Director Marketing Communications
      • Jan 2022 - Present

      Goals and objectives are to promote and raise the public profile of The Iditarod and its brands and products through external communications, events, and other community initiatives. This is done through the development of marketing strategies that strive to promote the company brand, it's products, events and fundraising ventures. This position works with sponsorship/trade/business arrangements and relationships with local businesses, individuals, communities, vendors, organizations and the general public. Essential Functions: Company Branding and Marketing Event Management and Marketing Community Memberships & Partnerships Social Media Management Graphic and Content Creation Show less

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Marketing and Events Manager
      • Mar 2017 - Feb 2022

      Summary: The Marketing & Events Coordinator works to promote and raise the public profile of Anchorage Daily News and its brands and products through external communications, events, and other community initiatives. The Marketing & Events Coordinator will work within the Marketing Services Department and report directly to the Advertising Director, Publisher and Owner(s) when necessary. Additional projects may be assigned by the Owner, Publisher or any company Directors. This position requires a highly detailed, process oriented individual who thrives in a multi-faceted team environment. The ideal candidate will be approachable, detail-oriented, knowledgeable of ADN’s products, services and events, and possess the ability to develop and maintain event marketing strategies that meet agreed company objectives. This position works with sponsorship/trade/business arrangements and relationships with local businesses, individuals, communities, vendors, organizations and the general public. Show less

    • Marketing Engagement Specialist
      • Oct 2013 - Mar 2017

      Working closely in supporting the marketing team on all mountain marketing initiatives and projects to obtain overall resort revenue goals. Aside from the normal duties as determined by the DOM, the Specialist’s three primary areas of focus will be day-to-day entertainment marketing, specifically but not limited to, the Sitzmark venue, social media management and content creation and serving as a host to a wide array of visiting VIPs/athletes/media/film and other production personnel. The Specialist Heavily involved in public media relations and Resort partnerships & sponsorship programs, inclusive of market research and marketing project implementation. Assist mountain marketing initiatives in the areas of advertising, public relations, online, events, sponsorship, promotion, photo shoots, athlete support, etc. Show less

    • Network and Station Marketing Coordinator
      • Oct 2012 - Oct 2013

      Working directly with the General Manager, this position entails everything from creating on-air promotions to working directly with our partners to promote community events (ie, Walk for Warmth, Roll for Hope, Bowl for Kid’s Sake, etc.). Working directly with the sales team, I help create “packages” for them to be able to successfully advertise their clients. Network promotions are also a key component to this position; everywhere from finding the right promotions provided by the network, editing them using Final Cut Pro, and writing scripts. This position comes with a wide variety of responsibilities to ensure that we promote ourselves and our advertisers to the highest standards of quality. Also assisted as an NSA which requires precision in contract entry, preemption notifications to the National Agencies, and a series of checks and balances to make sure our National advertisers air correctly. Show less

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Account Executive
      • Mar 2012 - Dec 2012

      Assisted clients with the marketing and promotion of their companies through promotional products. Assisting with the implementation of company marketing for each client while ensuring that the customer’s product is above satisfactory. This position demands strong attention to detail to maintain that each company’s logo is representative and correct to their logo guidelines and restrictions. Accuracy and precision with consistent attention to detail is a must, which has allowed for efficient project completion with minimal oversight. Focused on customer satisfaction, project research, and a tremendous amount of multitasking in order to produce a quality product for each customer. Show less

    • United States
    • Advertising Services
    • Marketing Specialist
      • Jun 2009 - Jan 2012

      Primarily started at Klondike Advertising as an accounting technician with a concentration on both A/P and A/R. Duties ranged from verifying and vouching vendor invoices, to conducting A/R responsibilities as well (billing, collections, check writing, etc.). Maintained accurate A/P, A/R, General Ledger, journal entries, and bank reconciliations. Accepted a marketing position in November 2009, which focused on collaboration of account development, vendor and customer coordination and communication, quotes, State bids, project research, community involvement, order entry, and managing customer satisfaction. Attended a national convention (PPAI 2010) in January, have attended many Chamber of Commerce luncheons, a member of the American Marketing Association, met with various key accounts, and provided full support to the sales representatives. Show less

Education

  • Montana State University-Bozeman
    Bachelor's degree
    2002 - 2009
  • Dimond High School
    1998 - 2001

Community

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