Shannon McGrath

Brand Campaign Intern at Mrkt
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Bio

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Credentials

  • CSS Essential Training 1 (2017)
    LinkedIn
    Nov, 2022
    - Nov, 2024
  • WordPress.com Essential Training (2019)
    LinkedIn
    Nov, 2022
    - Nov, 2024
  • HTML Essential Training
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • Illustrator 2021 Essential Training
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • User Experience for Web Design (2015)
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • Web Programming Foundations
    LinkedIn
    Oct, 2022
    - Nov, 2024
  • Photoshop Compositing Tips, Tricks, & Techniques
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • UX Design: 3 Creating Personas
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • UX Design: 4 Ideation
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • UX Design: 5 Creating Scenarios and Storyboards
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • UX Design: 6 Paper Prototyping
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • UX Foundations: Storytelling
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • UX Research Methods: Card Sorting
    LinkedIn
    Sep, 2022
    - Nov, 2024

Experience

  • Mrkt
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Brand Campaign Intern
      • Sep 2023 - Present

  • Phi Mu
    • Harrisonburg, Virginia, United States
    • Fraternity Relations Chairwoman
      • Jan 2023 - Present

  • Church & Dwight Co., Inc.
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Digital Growth Intern
      • May 2023 - Aug 2023

      - Created Data Dictionary based on First Party Data - Conducted research on the LatinX community and developed ideas that Church and Dwight brands could utilize in marketing campaigns for this specific community - Tracked popular social trends on platforms including Instagram, TikTok, and Pinterest, while also exploring potential approaches for integrating these trends into Church and Dwight brands - Analyzed sales trends within the social shopping platform, Flip, subsequent to maintaining a consistent posting regimen spanning a duration of three months. Show less

  • Birthdate Co.
    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Social Media Intern
      • Mar 2023 - Jun 2023

      - Maintained Press Excel Sheet with latest articles mentioning Birthdate chronologically - Created Press posts visuals each week to share across social platforms - Compiled a list of 100 micro and macro influencers each week while documenting their respective follower counts and corresponding links to various social media platforms within an Excel spreadsheet - Conducted PR outreach to influencers and updated Excel document accordingly - Maintained Press Excel Sheet with latest articles mentioning Birthdate chronologically - Created Press posts visuals each week to share across social platforms - Compiled a list of 100 micro and macro influencers each week while documenting their respective follower counts and corresponding links to various social media platforms within an Excel spreadsheet - Conducted PR outreach to influencers and updated Excel document accordingly

  • Forsgate Country Club
    • United States
    • Hospitality
    • 1 - 100 Employee
    • Member Services Associate
      • May 2021 - Aug 2022

      Assist members with poolside services and guest check-ins. Assist members with poolside services and guest check-ins.

  • LOLA'S
    • Manalapan, New Jersey, United States
    • Retail Sales Associate
      • Jan 2020 - Mar 2020

      -Merchandised special occasion dresses throughout the store -Assisted customers in purchasing clothing, dresses, and jewelry -Prepared inventory for final pick up -Merchandised special occasion dresses throughout the store -Assisted customers in purchasing clothing, dresses, and jewelry -Prepared inventory for final pick up

Education

  • James Madison University
    n/a, Advertising/Marketing
    2020 - 2024
  • Monroe Township High School
    High School Diploma, College/University Preparatory
    2016 - 2020

Community

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