Shannon McCarty

Resource Development Director at Boys & Girls Clubs of Snohomish County
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Contact Information
us****@****om
(386) 825-5501

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Bio

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Resource Development Director
      • Sep 2022 - Present

    • Financial Services
    • 700 & Above Employee
    • Marketing Campaign Strategist
      • Aug 2020 - Oct 2022

      To make the dream of homeownership a reality for every customer, every day. Developing Campaign Strategies for Platinum Sales Team. • Develop/maintain digital campaigns to increase web traffic. • Track/measure marketing outcomes including response, leads, sales, retention, and ROI. • Generate innovative ideas to promote brands/products. • Ensure brand alignment to increase awareness & equity. To make the dream of homeownership a reality for every customer, every day. Developing Campaign Strategies for Platinum Sales Team. • Develop/maintain digital campaigns to increase web traffic. • Track/measure marketing outcomes including response, leads, sales, retention, and ROI. • Generate innovative ideas to promote brands/products. • Ensure brand alignment to increase awareness & equity.

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Director of Marketing
      • Oct 2018 - Mar 2020

      Viridian Investment Management is an independent wealth management firm providing comprehensive financial planning, investment management and tax services. ▪ Responsible for management and oversight of communication initiatives that support the organizations strategic goals. ▪ Cultivates and oversees communications: internal/external messaging, marketing, media relations, material creation, digital programs & event design/marketing. ▪ Guides the firm’s identity and branding efforts, maintains standards. Builds connections/relationships to grow through market ecosystem. Works with Sales team to influence pipeline and build revenue streams.

    • United States
    • Government Relations Services
    • 1 - 100 Employee
    • Market & Business Development Executive
      • Jul 2015 - Dec 2017

      Economic Alliance Snohomish County is a catalyst for economic vitality resulting in stronger communities, increased job creation, expanded educational opportunities, and improved infrastructure throughout Snohomish County. ▪ Direct strategic planning for Development through market segmentation. Analyze and execute plans driving pipline. Upstream sales and defining new revue streams. ▪ Head project to refine/define extensive market research, analytical studies and focus to position programs/services. Define new growth strategies. Measure success and investor evolution/retention. ▪ Cultivate relationships, cross group collaboration, creative thinking, and problem solving. ▪ Work with product channel and cultivate marketing programs. ▪ Design & execute retention process. Cultivate relationships to ensure extended ROI.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Executive Director
      • Mar 2007 - Jun 2014

      Highly motivated Executive Director and Marketing Professional with entrepreneurial attitude and fifteen+ years’ progressive experience in business development and fundraising arenas; includes ten+ years developing strategies, proposals, and campaigns that generate revenue through programs, public relations, and project management. Proven and dedicated key leadership, passionate design and implementation of programs with vision that achieve results. Design and deliver effective strategic communications, inspire strong team collaboration, disseminate core values, and share mission to impact business leaders and the greater community. Strong interpersonal skills with advanced research, writing, and public speaking

    • United States
    • Health, Wellness & Fitness
    • 100 - 200 Employee
    • Marketing Manager
      • 2002 - 2006

      ▪Advanced from Member Services Manager to Marketing and Project Manager. Conducted marketingprojects to reach area youths with programs tailored to fit their needs, youth development, healthy lifestyles,and social responsibility. ▪Promoted to Member Services Manager within two years and oversaw a part-time staff of 23 front deskpersonnel. ▪Managed sales and member services department, set department goals, executed review process andhandled discipline issues. ▪Hired at Mukilteo YMCA as Member Services Associate, worked at the front desk greeting members, givingtours and selling memberships.

Education

  • The George Washington University
    Marketing, Business, Management, Marketing, and Related Support Services
  • Western Washington University

Community

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