Shannon Mayer

Managing Director at Annalect
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area

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5.0

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Jennifer Cady

Shannon values the relationships and partnerships that come through company doors. She is dedicated, not only in the day-to-day milestones of campaigns and projects, but to the long-term growth of accounts. She is innately curious in digital media and the evolution of new strategies and technologies, and it shines through whenever she interacts with her clients! Because of this, clients rely on Shannon, as they know she will provide valuable, timely, (and honest) feedback to their questions on strategy and future steps.

Amanda Anderson

When I first started at Flashtalking I was fortunate enough to be trained by Shannon. Her knowledge, passion, and dedication showed in every project she tackled. She was a great teacher, not only about the company and their technology, but also of how to extend that knowledge to our clients.

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Credentials

  • Duolingo German Fluency: Elementary (Estimated)
    Duolingo
    Mar, 2016
    - Nov, 2024
  • IAB Digital Ad Operations Certification
    Certification Commission
    Oct, 2014
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Managing Director
      • Jul 2022 - Present

      Leading the personalization practice here at Annalect, my team acts as a strategic counterpart to agency teams across the Omnicom network on how to incorporate end-to-end personalization in to their client's strategy.

    • Director, Experience Management
      • Jan 2021 - Jun 2022

    • Associate Director, Experience Management
      • Oct 2018 - Jan 2021

    • Associate Experience Manager
      • Feb 2018 - Oct 2018

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Account Director
      • Apr 2015 - Dec 2017

      Work directly with Sales Executive, Campaign Team, and External Client Team to grow revenue on accounts such as Lowes, KAYAK, Priceline, Monster, FedEx, Regions Bank, KPMG, Benjamin Moore and Virgin Atlantic. Act as Sales lead both internally and externally by working with agencies such as BBDO, OMD, PHD, SteinIAS, Swellshark, OwnerIQ, and SapientRazorfish. Manage client direct relationships with clients such as Priceline and KAYAK, and remain a trusted extension of the sales team by activating the following:· Weekly meetings/calls with client· Reporting/Performance analysis· Strategic and Creative discussions· Education on new FT offerings/capabilities Show less

    • Senior Campaign Manager
      • Nov 2010 - Apr 2015

Education

  • William Paterson University of New Jersey
    Bachelor of Arts (B.A.), Psychology
    2006 - 2010

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