Experience

Gregory Welteroth Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Support Manager / Division Manager / Digital Manager

  • Apr 2013 - Present

  • Works closely with corporate entities and clients to establish media tactics, strategies, and advertising campaigns. • Crafts sign-ups and plans that meet the needs of specific brands while remaining affordable to local clients. • Aids in the negotiation of traditional and digital/internet media buys for specified budgets and develops comprehensive plans for clients. • Discusses plans, tactics, and creative elements with each individual client. • Serves the creative to the media and verifies that it ran within the specified time. Reconciles non or partial delivery with the media to ensure the client’s satisfaction. • Develop and update landing pages for online advertising. • Help clients plan and coordinate event marketing. • Worked with clients to create and develop their branding. • Maintains budgets and initiates invoicing procedures. • Attends face to face meetings with clients to develop trust and maintain a lasting partnership. • Creates internal and external communication pieces for multiple constituencies. • Develop and ensure communication materials meet the client’s needs while remaining compliant with corporate standards. • Supervises and checks the work done by colleagues to ensure accuracy. • Works on and supervises high priority specialty projects. • Back-up to the Account Director.



American Red Cross Blood Services Northeastern Pennsylvania Region

• Ashley, PA

• Communications Program Manager

  • May 2010 - Aug 2012

  • Develops communications for internal audiences – i.e., newsletters, memos, notices, and signage. • Develops external communications including: press releases, donor/recipient stories, talking points, broadcast voice messages, public service announcements, advertisements, donor and sponsor letters. • Follows up with media for placements and interview opportunities. • Works closely with other departments to develop campaigns and collaterals for donors, sponsors, and staff appreciation. • Performs as a spokesman for the organization at events, interviews, and meetings. • Organizes and executes events from their creation to their execution – i.e., open houses, ribbon cuttings, donor and sponsor recognition. • Manages crisis communications. • Creates, updates, and executes growth plans. • Serves as a direct support to multiple departments, including the CEO. • Primarily works for the Northeastern Pennsylvania Region, frequently provides assistance for the Northeast Division.



Metropolis Records

• Lester, PA

• Promotions and Publicity Manager / National Sales Manager

  • May 2000 - May 2010

  • Facilitated special events – i.e., release parties, band-fan “meet-and-greets” and autograph signings. • Developed and nurtured relationships with local, national and international press for coverage of bands, new releases and tours. • Implemented cost-saving initiatives • Maintained a database of global press and club contacts to service with new music promos. • Updated corporate website and creates metadata. • Expanded brand awareness through creation of social networking pages MySpace and Facebook. • Created and published customer newsletters. • Regularly represented the company at concerts, festivals and conferences while meeting industry contacts, bands, press and fans to strengthen brand presence. • Arranged new releases, advertising, co-op programs. • Copy writing including: one-sheets, biographies, sales copy, and advertising copy. • Maintained relationship with internal distribution network, foreign distributors, and Alternative Distribution Alliance – a division of Warner Brothers. • Nurtured the company’s relationship with existing partners. • Worked closely with Owner on new business development initiatives.



WBUQ

• Program Director / Alternative Music Director

  • Jan 1997 - May 2000

  Was responsible for interviewing, hiring and managing DJs. Organized show times and music blocks and scheduled advertisements and PSA's. Prepared and submitted a proposal to the president and board of the university to upgrade WBUQ to a digital station, which lead to the upgrade. Monitored transmitter logs and communicate problems to technician. Reviewed and select appropriate material for our DJs to play on air. Created Music Charts based on airplay to submit to CMJ to generate their Top 200 album chart.



Metropolis Records

• Intern

  • Dec 1998 - Jan 2000

  Facilitated mailings. Processed product orders and returns. Provided general operations assistance to Leadership Team. Facilitated mailings. Processed product orders and returns. Provided general operations assistance to Leadership Team.