Shannon Leckinger

Franchise Owner, Abbott’s Frozen Custard at Abbott's Frozen Custard
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Contact Information
us****@****om
(386) 825-5501
Location
Huntersville, North Carolina, United States, US

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Franchise Owner, Abbott’s Frozen Custard
      • May 2018 - Present

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Campaign Manager, Students of the Year
      • Jul 2017 - Jun 2018

      • Recruited 13 high impact candidates for inaugural Students of the Year campaign, exceeding campaign standard of 12 • Created and updated campaign materials, social media updates, presentations, and scripts • Maintained exceptional relationships with candidates and parents; trained on fundraising best practices • Negotiated contracts for special events at hotels, schools, and restaurants facilities • Recruited 13 high impact candidates for inaugural Students of the Year campaign, exceeding campaign standard of 12 • Created and updated campaign materials, social media updates, presentations, and scripts • Maintained exceptional relationships with candidates and parents; trained on fundraising best practices • Negotiated contracts for special events at hotels, schools, and restaurants facilities

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Star Stylist
      • Sep 2014 - Jun 2018

      • Independent contractor for $200M+ annual company that provides entrepreneurial opportunities to build, work, and sell through your own small business. • Generate sales marketing via social media such as Facebook, Instagram, and Pinterest, home pop-up shop, vendor events, fundraisers and personal styling sessions. • Promoted 3 levels in 12 months, sold over $35K/yr. • Finished in top 1% in sales 2015-2017 • Recruited and coached/trained team of 26 Stylists. • Independent contractor for $200M+ annual company that provides entrepreneurial opportunities to build, work, and sell through your own small business. • Generate sales marketing via social media such as Facebook, Instagram, and Pinterest, home pop-up shop, vendor events, fundraisers and personal styling sessions. • Promoted 3 levels in 12 months, sold over $35K/yr. • Finished in top 1% in sales 2015-2017 • Recruited and coached/trained team of 26 Stylists.

    • United States
    • Design Services
    • 1 - 100 Employee
    • Design Specialist
      • Nov 2016 - Jul 2017

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Director of Product Management
      • Jul 1998 - Nov 2004

      ● Managed three products that gained over 1.8 million new members. ● Created strategic and tactical goals that allowed for long term growth of products. Managed internal and external resources to accomplish these goals. ● Created and maintained product budgets; managed and prepared monthly reporting on product P&L, product net margin, and controllable EBITDA. ● Researched, tested, and implemented enhancements to client products. Concurrently accomplished sustained membership growth, maintain competitive edge for client products, and grew product margin through effective pricing. ● Strategized to acquire new members and present products to clients to obtain new marketing windows. Worked with strategy teams to effectively manage those windows at a set profit target. ● Developed and implemented concepts for tests within different areas, including creative, media, product benefits, positioning, premium, offer structure, and terms. ● Supervised and mentored a team of three managers, including hiring, developing, and directing their daily activities. Manager, Product Management 08/99- ­ 04/00 ● Developed and authored bi­monthly newsletter to promote ‘Buyers Advantage’ to internal departments. ● Drafted marketing updates for product membership center to inform and renew all current and future marketing and billings. ● Managed the flow of information required to develop and implement new acquisition strategies, including: M1 reporting; hurdle model development; presentational material development for clients; and analysis of CPAM and NPV data. ● Tracked fulfillment spending; made purchasing decisions based on specified budgets. Show less

    • United States
    • Utilities
    • 700 & Above Employee
    • Account Executive
      • 1997 - 1998

    • Oil and Gas
    • 1 - 100 Employee
    • Account Executive
      • 1997 - 1998

    • United States
    • Staffing and Recruiting
    • 400 - 500 Employee
    • Recruiter
      • 1996 - 1997

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • 1993 - 1995

Education

  • University of South Carolina Darla Moore School of Business
    B.S., Marketing, Human Resource Management
    1991 - 1995
  • University of South Carolina Darla Moore School of Business
    Bachelor of Science (B.S.), Marketing

Community

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