Shannon Leckinger
Franchise Owner, Abbott’s Frozen Custard at Abbott's Frozen Custard- Claim this Profile
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Bio
Experience
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Abbott's Frozen Custard
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United States
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Food and Beverage Services
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1 - 100 Employee
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Franchise Owner, Abbott’s Frozen Custard
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May 2018 - Present
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The Leukemia & Lymphoma Society
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United States
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Non-profit Organizations
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700 & Above Employee
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Campaign Manager, Students of the Year
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Jul 2017 - Jun 2018
• Recruited 13 high impact candidates for inaugural Students of the Year campaign, exceeding campaign standard of 12 • Created and updated campaign materials, social media updates, presentations, and scripts • Maintained exceptional relationships with candidates and parents; trained on fundraising best practices • Negotiated contracts for special events at hotels, schools, and restaurants facilities • Recruited 13 high impact candidates for inaugural Students of the Year campaign, exceeding campaign standard of 12 • Created and updated campaign materials, social media updates, presentations, and scripts • Maintained exceptional relationships with candidates and parents; trained on fundraising best practices • Negotiated contracts for special events at hotels, schools, and restaurants facilities
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Stella & Dot
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Star Stylist
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Sep 2014 - Jun 2018
• Independent contractor for $200M+ annual company that provides entrepreneurial opportunities to build, work, and sell through your own small business. • Generate sales marketing via social media such as Facebook, Instagram, and Pinterest, home pop-up shop, vendor events, fundraisers and personal styling sessions. • Promoted 3 levels in 12 months, sold over $35K/yr. • Finished in top 1% in sales 2015-2017 • Recruited and coached/trained team of 26 Stylists. • Independent contractor for $200M+ annual company that provides entrepreneurial opportunities to build, work, and sell through your own small business. • Generate sales marketing via social media such as Facebook, Instagram, and Pinterest, home pop-up shop, vendor events, fundraisers and personal styling sessions. • Promoted 3 levels in 12 months, sold over $35K/yr. • Finished in top 1% in sales 2015-2017 • Recruited and coached/trained team of 26 Stylists.
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New South Home
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United States
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Design Services
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1 - 100 Employee
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Design Specialist
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Nov 2016 - Jul 2017
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Affinion Group
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United States
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Advertising Services
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400 - 500 Employee
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Director of Product Management
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Jul 1998 - Nov 2004
● Managed three products that gained over 1.8 million new members. ● Created strategic and tactical goals that allowed for long term growth of products. Managed internal and external resources to accomplish these goals. ● Created and maintained product budgets; managed and prepared monthly reporting on product P&L, product net margin, and controllable EBITDA. ● Researched, tested, and implemented enhancements to client products. Concurrently accomplished sustained membership growth, maintain competitive edge for client products, and grew product margin through effective pricing. ● Strategized to acquire new members and present products to clients to obtain new marketing windows. Worked with strategy teams to effectively manage those windows at a set profit target. ● Developed and implemented concepts for tests within different areas, including creative, media, product benefits, positioning, premium, offer structure, and terms. ● Supervised and mentored a team of three managers, including hiring, developing, and directing their daily activities. Manager, Product Management 08/99- 04/00 ● Developed and authored bimonthly newsletter to promote ‘Buyers Advantage’ to internal departments. ● Drafted marketing updates for product membership center to inform and renew all current and future marketing and billings. ● Managed the flow of information required to develop and implement new acquisition strategies, including: M1 reporting; hurdle model development; presentational material development for clients; and analysis of CPAM and NPV data. ● Tracked fulfillment spending; made purchasing decisions based on specified budgets. Show less
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Eversource Energy
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United States
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Utilities
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700 & Above Employee
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Account Executive
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1997 - 1998
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Select Energy
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Oil and Gas
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1 - 100 Employee
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Account Executive
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1997 - 1998
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Pro Staff
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United States
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Staffing and Recruiting
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400 - 500 Employee
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Recruiter
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1996 - 1997
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Macy's
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United States
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Retail
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700 & Above Employee
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Sales Associate
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1993 - 1995
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Education
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University of South Carolina Darla Moore School of Business
B.S., Marketing, Human Resource Management -
University of South Carolina Darla Moore School of Business
Bachelor of Science (B.S.), Marketing