Shannon Hanlon

Demand Generation Manager at MineralTree, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Boston, US

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Experience

    • United States
    • Software Development
    • 100 - 200 Employee
    • Demand Generation Manager
      • Jul 2022 - Present

      Boston, Massachusetts, United States

    • Demand Generation Specialist
      • Jan 2022 - Jul 2022

      Boston, Massachusetts, United States

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Growth Marketing Program Lead
      • Aug 2021 - Dec 2021

      Dedham, Massachusetts, United States

    • Event Planner
      • Jun 2020 - Aug 2021

      Dedham, Massachusetts, United States

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Director, Events
      • May 2019 - May 2020

      Boston, MA IDEA is a venture accelerator that fosters the development of entrepreneurs in the Northeastern community through the educational experience of developing a business from concept to launch. We strive to provide a holistic experience for our ventures through support, in-kind resources, and opportunities to engage in an experiential learning opportunity. Responsibilities include: - Coordinated and managed multiple large-scale events, including Northeastern's Entrepreneurship and… Show more IDEA is a venture accelerator that fosters the development of entrepreneurs in the Northeastern community through the educational experience of developing a business from concept to launch. We strive to provide a holistic experience for our ventures through support, in-kind resources, and opportunities to engage in an experiential learning opportunity. Responsibilities include: - Coordinated and managed multiple large-scale events, including Northeastern's Entrepreneurship and Innovation Expo (NEXPO) and IDEA's 10 Year Celebration, spanning over 350 ventures, speaker events, panelists, and information sessions around the world to boost IDEA's brand in the global start-up community - Collaborated with student leadership, faculty, and advisory board regularly on operations, portfolio management, and long-term organizational vision as part of the 10 Year Anniversary growth strategy, including a $1M capital campaign - Constructed event strategies to promote registrations, external community involvement, and public recognition of NEXPO and the 10 Year Celebration - Managed a team of 3 associates and collaborate with other team leads to boost operational efficiency - Established networks of entrepreneurs and ventures spanning all industries to increase student mentorship, educate founders, build community, and foster IDEA's culture and brand presence Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing Events and Programs Specialist
      • Jun 2019 - Dec 2019

      Dedham, MA Evariant's Patients for Life Platform enables healthcare providers to optimize growth through smarter patient acquisition and retention. Customers achieve indisputable value through high-value service line growth, improving provider network utilization and planning, and extending patient lifetime value. Evariant's solutions deliver actionable intelligence that enable healthcare providers to find, guide, and keep patients for life. Evariant is the trusted adviser to leading healthcare systems… Show more Evariant's Patients for Life Platform enables healthcare providers to optimize growth through smarter patient acquisition and retention. Customers achieve indisputable value through high-value service line growth, improving provider network utilization and planning, and extending patient lifetime value. Evariant's solutions deliver actionable intelligence that enable healthcare providers to find, guide, and keep patients for life. Evariant is the trusted adviser to leading healthcare systems, representing over 1,000 hospitals nationwide. Responsibilities included: - Planned, collaborated in, and executed aspects of digital integrated marketing campaigns promoting events, trade show presence, webinars, and other digital proceedings. These campaigns resulted in a 28% increase in email engagement. - Planned, promoted, facilitated, and led lead generation follow-up for 6 webinars with internal speakers and client guest speakers - Successfully orchestrated staffing strategies, executed, and met pipeline goals for lead generation from 2 major trader shows, 3 Evariant-hosted client and prospect dinners, and 16 attend-only networking events - Coordinated on-site meetings at trade shows with Evariant executives and current clients or prospects - Negotiated contract terms with vendors for event venues, products, and services - Built and managed Eloqua campaigns for webinars and events - Monitored and encoded the marketing budget - Conducted and managed competitive intel documentation Show less

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Events Co-op
      • Jul 2018 - Dec 2018

      New York, New York Rakuten Marketing *now Rakuten Advertising brings relevance, value, and enjoyment to everyone involved in online retail—advertisers, publishers and consumers alike. The company combines pioneering artificial intelligence with rich Data insights, connecting global brands to our industry-leading publisher network and using game-changing strategy, shaped by decades of learning, to disrupt the industry as we know it. Responsibilities included: - Assisted in the planning and execution of… Show more Rakuten Marketing *now Rakuten Advertising brings relevance, value, and enjoyment to everyone involved in online retail—advertisers, publishers and consumers alike. The company combines pioneering artificial intelligence with rich Data insights, connecting global brands to our industry-leading publisher network and using game-changing strategy, shaped by decades of learning, to disrupt the industry as we know it. Responsibilities included: - Assisted in the planning and execution of the first annual Rakuten Optimism in San Francisco for over 3,000 attendees - Led the on-site registration team at Rakuten Optimism and used quick thinking to solve event-day issues as they came up - Coordinated VIP treatment and transportation to and from Optimism and VIP events - Assisted in the creation of the event websites and event apps for 3 Rakuten Dealmaker events - Managed external communications to attendees and invitees for Dealmaker events - Relayed weekly updated and registration statistics to department heads of Rakuten Marketing and Rakuten USA - Worked with vendors in booking venues, transportation, and purchasing event supplies Show less

    • Civil Engineering
    • 1 - 100 Employee
    • Marketing Co-op
      • Jul 2017 - Apr 2018

      Since their founding in 1987, Howard Stein Hudson has provided complex engineering solutions that have transformed the face of Boston, and the surrounding region. From large-scale civil engineering to traffic engineering and planning, their leading expertise in traffic and transportation solutions helps clients realize big ideas dependably and efficiently. Their experience with local permitting agencies and the public means we can streamline complex projects that improve the community, so our… Show more Since their founding in 1987, Howard Stein Hudson has provided complex engineering solutions that have transformed the face of Boston, and the surrounding region. From large-scale civil engineering to traffic engineering and planning, their leading expertise in traffic and transportation solutions helps clients realize big ideas dependably and efficiently. Their experience with local permitting agencies and the public means we can streamline complex projects that improve the community, so our clients can focus on the big picture. Responsibilities included: - Worked with Deltek (CRM software) to track information on leads, projects, clients, and contacts - Utilized InDesign to build resumes, proposals, reports, and other external-facing documents for clients - Created marketing hit-rate spreadsheets that tracked key metrics and analyzed department success; - Supported each project team in the creation and execution of documents and presentations for clients Show less

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Administrative Assistant
      • Jan 2018 - Mar 2018

      Boston, MA Responsibilities included: - Constructing leases and lease renewals in TransactionDesk - Preparing leases to be sent to tenants through DocuSign - Continuously updating the Northeastern Housing website with available rentals - Speaking with customers who called into the office - Opening the office each morning

    • United States
    • Chemical Manufacturing
    • 1 - 100 Employee
    • Accounts Receivable Clerk
      • Apr 2015 - Jan 2017

      Needham, Massachusetts Suburban Supply services include a complete line of detergents, sanitizers, and a variety of cleaning products for all of your kitchen and hotel cleaning need, preventative maintenance, including a regular check of all machines and product inventory, a fully equipped service vehicle fleet available 24 hours a day, 7 days a week for on-the-spot emergency repairs, employee training on all dish machines and sanitation operations, and installation of dispensing equipment at no extra charge.

    • 1 - 100 Employee
    • Accounts Receivable Clerk
      • Apr 2015 - Aug 2016

      Needham, Massachusetts

Education

  • Northeastern University
    Bachelor of Business Administration (BBA), Business Marketing & Interactive Media
    2015 - 2020
  • Dover-Sherborn High School
    High School Diploma
    2011 - 2015

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