Shannon Gault
Senior Client Manager at SYNERGISTIC- Claim this Profile
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Bio
Experience
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SYNERGISTIC
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United States
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Advertising Services
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1 - 100 Employee
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Senior Client Manager
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Feb 2022 - Present
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LPK
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United States
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Advertising Services
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100 - 200 Employee
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Brand Leader
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Apr 2018 - Jan 2022
• Develop new connections and foster existing client relationships, providing consultancy and mining for new brand challenges to grow business across client organizations• Acquired and managed initiatives totaling $1.2 million in business revenue across multiple B2C brand accounts (including 2 Fortune 500 companies) in the 2021 calendar year• Collaborate with cross functional teams to develop tailored approaches and deliver positive results for complex business challenges spanning trends, brand strategy, innovation, video, product graphics and packaging design• Authored training materials and provide guidance to new hires for Client Engagement best practices and thorough proposal development• Revamped project planning tool to create efficiencies in detailed information tracking including scoped activities, timing, resource management, and financial evaluations
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Senior Project Leader
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Oct 2015 - Mar 2018
• Planned and facilitated two Design Week events to develop upstream, innovative brand solutions through collaboration of multi-functional client and internal teams• Delivered a strong client experience from project conceptualization to completion, through detailed proposal development, engaging presentations, and clear, proactive communication• Served as lead internal and external contact for up to 14 concurrent initiatives, spanning Baby Care, Feminine Care, Family Care, and Restaurant brands• Developed internal tools to assist in efficient and organized project tracking
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Project Leader
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May 2014 - Sep 2015
• Created, documented, and deployed a streamlined photography process to increase time and budget efficiency for LPK Marketing materials• Developed meaningful client relationships and managed projects across multiple accounts, including P&G CPG brands, Restaurant brands, and internal LPK Marketing efforts• Coordinated and supported cross-functional teams to develop and deliver packaging design, brand guidelines, and seasonal marketing campaigns• Led internal project communication and developed a plan of action for initiatives to ensure all deliverables were met according to the aligned scope, budget, and timeline
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Client Services Intern
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Mar 2012 - Apr 2014
• Planned and managed project completion event for clients• Performed store audits and researched competitors’ marketing efforts to develop a competitive analysis• Collaborated with managers to develop project estimates based on the scope of client’s creative brief• Developed creative briefs, led meetings, and managed projects for Baby Care, Feminine Care, and Pet Care clients• Served as communication hub between Designers, Client Services, Implementation, QA, and clients• Created and implemented tracking system to manage location and status of 280 SKUs
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Panera Bread
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United States
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Restaurants
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700 & Above Employee
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Certified Trainer
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Apr 2008 - Jan 2012
• Arrive before co-workers to prepare bakery displays and make necessary provisions before opening• Train and evaluate 5 new associates on cash register, and instruct them on apposite customer interaction• Correspond with managers to bake and orchestrate large pastry and/or beverage orders• Interact with customers, serving 25 orders per hour while maintaining consumer excellence• Administer cash register, maintaining $1,200 a day in cash and credit transactions • Arrive before co-workers to prepare bakery displays and make necessary provisions before opening• Train and evaluate 5 new associates on cash register, and instruct them on apposite customer interaction• Correspond with managers to bake and orchestrate large pastry and/or beverage orders• Interact with customers, serving 25 orders per hour while maintaining consumer excellence• Administer cash register, maintaining $1,200 a day in cash and credit transactions
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Education
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University of Cincinnati Carl H. Lindner College of Business
Bachelor of Business Administration - BBA, Marketing/Marketing Management