Shannon DiPinto
Director of Sales at The Scout Guide- Claim this Profile
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Bio
Credentials
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Certified Event Planner
CorrelationsJan, 2015- Sep, 2024
Experience
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The Scout Guide
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Director of Sales
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Dec 2016 - Present
• Creating and prospecting a customized hit list of potential clients for advertising in TSG. • Run meetings to explain TSG and what benefits will help their businesses exposure in a yearly publication.• Utilize a sales tracking guide to track all potential advertisers per their responses based on meetings/emails/and walk in communication. • Creating and prospecting a customized hit list of potential clients for advertising in TSG. • Run meetings to explain TSG and what benefits will help their businesses exposure in a yearly publication.• Utilize a sales tracking guide to track all potential advertisers per their responses based on meetings/emails/and walk in communication.
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Guarantee Trust Life Insurance
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United States
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Insurance
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100 - 200 Employee
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Project Coordinator
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Sep 2014 - May 2016
• Ensure that all projects are delivered on-time, within scope and within budget.• Manage changes to the project scope, project schedule, and project costs using appropriate verification techniques.• Successfully manage the relationship with the client and all stakeholders.• Responsible for the production of events from conception through completion.• Events include: Exhibitions and Fairs, Conferences, Agent Incentive, Promotions and product launches, Fundraising and social events. • Execute negotiations for space contracts and book event space, arrange food and beverage, order supplies, equipment and signage, entertainment, transportation, and ensure appropriate décor to meet quality and brand expectations.
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Blast Marketing
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Germany
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Marketing Services
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1 - 100 Employee
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Public Relations Manager
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Nov 2012 - Jun 2014
• Develop newsworthy story angles based on industry trends to strengthen the company brand and profile of hospitality clients.• Secure stories on behalf of clients in print, broadcast, and interactive media outlets.• Spearhead client agendas, timelines and activity reports.• Cultivate and maintain relationships with key journalists in national and local publications.• Coordinate new business pitches for hospitality industry.• Experience in working with both Cision database & Constant Contact.• Special Event Management & Coordination with logistics, setup, staffing and contracts.
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Director of Sales and Marketing
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Sep 2012 - Nov 2012
• Directed a restaurant marketing plan to drive awareness and sales.• Delivered effective grand opening marketing plans for new restaurant opening.• Planned and led the maintenance of social media campaigns to grow awareness and engagement of the brand.• Executed, created and designed marketing communication and promotional materials.• Coordinated on all Public Relations and Social Media. • Directed a restaurant marketing plan to drive awareness and sales.• Delivered effective grand opening marketing plans for new restaurant opening.• Planned and led the maintenance of social media campaigns to grow awareness and engagement of the brand.• Executed, created and designed marketing communication and promotional materials.• Coordinated on all Public Relations and Social Media.
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Morton's The Steakhouse
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United States
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Hospitality
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700 & Above Employee
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Server/Special Events Coordinator
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Dec 2010 - Jun 2012
• Provided exceptional dining experiences for guests through use of knowledge of food and wine.• Performed verbal menu presentation for every table.• Recognized for maintaining exceptional hospitality skills. • Provided exceptional dining experiences for guests through use of knowledge of food and wine.• Performed verbal menu presentation for every table.• Recognized for maintaining exceptional hospitality skills.
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Empower Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Publicist/Sales Account Representative
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Jul 2008 - May 2010
• Generated new business leads, by researching, cold calling, and prospecting potential clients.• Organized new business meetings and served as the liaison between the potential client and CEO of the company.• Created and designed weekly press releases for clients, resulting in products and services featured on local and national television, online, print and radio.• Expanded client’s exposure through strategic press releases and targeted media outreaches.• Developed outstanding professional relationships through constant interaction with the client, while maintaining and attributing to the success of their account.
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Chicago Tribune Media Group
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United States
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Newspaper Publishing
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700 & Above Employee
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Account Representative
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Jan 2008 - Jul 2008
• Consulted businesses in a defined territory to identify their recruiting and staffing needs.• Provided unique product combinations and solutions to meet each client’s needs.• Established loyal and long-lasting relationships through personal attention and follow-up.• Generated revenue while maintaining monthly quota. • Consulted businesses in a defined territory to identify their recruiting and staffing needs.• Provided unique product combinations and solutions to meet each client’s needs.• Established loyal and long-lasting relationships through personal attention and follow-up.• Generated revenue while maintaining monthly quota.
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All State Promotions
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Public Relations and Communications Services
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1 - 100 Employee
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Spokesperon
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May 2007 - Sep 2007
• Spokesperson for Sidney Frank Importing Company.• Increased brand awareness at special events by informing customers of product knowledge. • Spokesperson for Sidney Frank Importing Company.• Increased brand awareness at special events by informing customers of product knowledge.
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Education
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2003 - 2007
Southern Illinois University, Carbondale
Bachelor of Applied Science (B.A.Sc.), Public Relations, Advertising, and Applied Communication -
1999 - 2003
Resurrection High School
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