Experience

Launch

• United States
• Marketing Services
• 1 - 100 Employee

• Executive Director of Brand & Marketing Strategy

  • Sep 2020 - Present



Shannon Delaney

• Greater Atlanta Area

• Customer & Brand Experience Consultant

  • Oct 2016 - Present

  Available for passion projects during my personal time, leveraging the skills I have developed throughout my career. Available for passion projects during my personal time, leveraging the skills I have developed throughout my career.



Dinova

• United States
• Internet Publishing
• 1 - 100 Employee

• VP of Marketing

  • Jul 2017 - Sep 2020

  I lead a team focused on strategies to drive revenue for a unique marketplace that sits at the intersection of corporate travel/procurement and restaurants. While a large portion of our efforts are B2B, we are also focused on driving adoption of our model through a consumer loyalty program. My work includes: • Driving the Go-to-Market strategy for our business with the leadership team • Manage channel strategy with credit card issuers and partners to extend marketplace reach • Partnering with Sales to modernize the demand generation approach around tradeshows, advertising & lead management • Leveraging marketing automation technology and account based marketing to streamline the funnel and deliver better ROI for marketing spend • Establishing domain authority for our brand through primary and secondary research and the generation of content that cements our position as category creator ( e.g. infographics, white papers, webinars) • Customer account support to drive adoption of our program across the Fortune 1000 and retention with national restaurant brands • Influencing product development and supporting with integrated product marketing to grow our loyalty program and product adoption Show less



Kids2

• United States
• Manufacturing
• 300 - 400 Employee

• VP Digital & Consumer Marketing

  • Sep 2014 - Oct 2016

  Built an incredibly competent team that executed marketing and merchandising strategies for a global manufacturing company. Generated over $2.5M in revenue in the first half of 2016 with the launch of a new website. Developed complete digital and consumer marketing offerings that had never before existed, supporting the Baby Einstein, Bright Starts, Oball and Ingenuity brands. • Realized company’s first opportunity to tie ROI to consumer engagement tactics including activations like packaging, website activity, content marketing, and digital marketing • Established brand plans with clearly defined consumer target and positioning for each brand • Launched fully responsive, category-advanced, award winning website, resulting in a 43% increase in sessions y/y as well as a 53% increase in organic traffic y/y by developing a robust digital content strategy • Activated a comprehensive global product launch campaign for the Oball Go Grippers line that included television • Created new revenue streams for the organization through YouTube content strategies and monetization programs that saw an 83% lift in subscribers for Baby Einstein (winning a Silver Play award) • Established robust “Friends & Family” program seeding products to gain reviews and social media content to drive word of mouth • Launched a full scale consumer acquisition CRM program • Positioned the team as a source of insights influencing product development, customer support, and go-to-market strategies through the use of data collected from product reviews, social listening, POS data, and other learnings • Led creative process for all brands including global product launch campaigns and extensive brand video content • Participated in meetings with key retailers to build relationships and further growth • Implemented many technologies including Microsoft Dynamics CRM, Bazaarvoice, Sitecore CMS, Salesforce Social Studio, Product Information Management library, and Adobe DAM Show less



IQ Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Vice President, Strategy, Experience & Analytics

  • Jul 2012 - Sep 2014

  Lead a team of Experience Designers, Analysts, and Strategists to translate client business objectives and consumer needs into a “playbook” to deliver measurable results for clients including Smith & Wesson, Pergo, Central Garden & Pet, Hot Spring Spas, Georgia Pacific, Valic, CIT and Ameriprise. • Implement multiple new agency services including Brand Planning, Integrated Marketing Planning, Content Strategy, CRM Strategy, Analytics and Social Media • Conduct Brand Planning initiatives and client research that bring about actionable insights • Align Creative team with client organizational goals and initiatives to insure brand continuity across all marketing channels • Develop integrated brand plans for clients that include the entire marketing ecosystem with specific tactics by channel and consumer target • Develop robust content strategies that result in messaging frameworks and brand/activation campaigns • Create agency thought leadership, intellectual capital and processes to generate results and support client teams • Maintain multiple client relationships as well as oversee a team of professionals, helping them develop client management skills Show less



Spunlogic

• Technology, Information and Internet
• 1 - 100 Employee

• VP Digital Strategy/Director of Brand Planning

  • Feb 2006 - Jun 2012

  Provide thought leadership and strategic guidance that culminates in the development of brand positioning and strategic roadmapping including clients such as AARP, The CDC, Walgreens, The Home Depot, Cisco, Hershey's and multiple brands for The Coca-Cola Company.• Guide the development of integrated marketing and communications programs, including collaboration with various divisions within client organizations to influence annual brand planning processes and budget allocations• Utilize understanding of industry and consumer insights/trends to identify key issues/opportunities for profitable brand growth for multiple clients• Identify need for and direct custom marketing research to inform client initiatives and plans• Distill research results and insights into actionable strategies and business building initiatives• Leverage successful client engagements to bring about organic and new business growth for the company• Lead the ideation and creation of brand experiences for consumers that increase consumer connection to and affection for client’s brands Show less

• VP of Client Services

  • Feb 2006 - Oct 2009

  Managed client relationships and team of account management professionals to ensure satisfaction and results with a special focus on digital marketing strategy for clients such as The Home Depot, ChoicePoint/Lexis Nexus, InterContinental Hotels Group, Valasis/RedPlum and more. Ultimately lead the largest and most profitable client engagement team within the agency.• Developed client relationships that lead to organic growth resulting in beyond projected revenue growth• Applied marketing best practices (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) to develop marketing plans• Fully managed P&L against a staff of 26 employees as well as provided coaching and guidance to reinforce the performance of others toward goal accomplishments Show less



Sevista Technologies

• Software Development
• 1 - 100 Employee

• Sr. Account Manager/Product Development Manager

  • Jan 2001 - Feb 2006

  Facilitated development of ESP product offering and managed client relationships to provide ongoing product and strategic support for 70+ active clients including CNN, Cartoon Network, XM Radio, Herschend Family Entertainment and MCI Worldcom. Supporting clients in this start-up environment required that I fulfill many roles from marketing strategy, to creative/HTML design support in order to obtain successful response rates to marketing campaigns that drove revenue and retention. Responsibilities included determination of initial business objectives to develop campaign strategies and database management plans, supporting clients through campaign launches, and ongoing strategic planning for optimal results. Show less



Outweb

• Atlanta

• Sr. Project Manager

  • Sep 1999 - Jan 2001

  Managed Internet business solutions from concept to deployment for multiple clients with budgets on average of $1MM. Responsibilities included collaboration on business plan, creation of project scope, development of project plan and budget, resource allocation and management of staff of 17 development and creative resources. Managed Internet business solutions from concept to deployment for multiple clients with budgets on average of $1MM. Responsibilities included collaboration on business plan, creation of project scope, development of project plan and budget, resource allocation and management of staff of 17 development and creative resources.



Newton Park

• Atlanta, GA

• Proposal/Business Development Manager

  • Nov 1997 - Sep 1999

  Created and managed company sales engineering process with Business Development team to deliver potential clients with project scope and cost designed to meet specific objectives. Created and managed company sales engineering process with Business Development team to deliver potential clients with project scope and cost designed to meet specific objectives.