Shannon Brown
eCommerce Director at Mardel Christian & Education- Claim this Profile
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Bio
Experience
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Mardel Christian & Education
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United States
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Retail
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100 - 200 Employee
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eCommerce Director
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Feb 2020 - Present
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eCommerce Manager
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Feb 2019 - Feb 2020
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Online Marketing Manager
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Jun 2012 - Feb 2019
In June 2012 I was promoted to Online Marketing Manager for Mardel. I report directly to the eCommerce Director, and manage a team of two full-time employees that report directly to me: an Online Content Writer/SEO copywriter & a Graphic Web Designer. I ensure that all aspects of my team are working in a cohesive manner by overseeing the work flow including: SEO, SEM, Social Media, Email Marketing, Retargeting, Network/Banner Ads, etc. My time is spent working on new ways to enhance the… Show more In June 2012 I was promoted to Online Marketing Manager for Mardel. I report directly to the eCommerce Director, and manage a team of two full-time employees that report directly to me: an Online Content Writer/SEO copywriter & a Graphic Web Designer. I ensure that all aspects of my team are working in a cohesive manner by overseeing the work flow including: SEO, SEM, Social Media, Email Marketing, Retargeting, Network/Banner Ads, etc. My time is spent working on new ways to enhance the customer’s experience on the Mardel E-Commerce sight, while cultivating a community, building trust, and creating engagement. Come see for yourself at www.mardel.com and don’t forget to connect with us by signing up for our emails and following us on: Facebook, Twitter, Pinterest, YouTube, Vimeo, Instagram, Vine, Wanelo, and Google+.
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Marketing Assistant
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Mar 2000 - Jun 2012
As the Marketing Assistant I worked directly under the Marketing Director. I wrote press releases, radio ads, oversaw the informational website, scheduled and managed all in-store events such as concerts, book signings, special speakers, etc. In this position I also introduced and began building an email marketing campaign for Mardel, having studied it in college and learning its power for the growth of companies. From that point forward email marketing is what I have spent most of my time… Show more As the Marketing Assistant I worked directly under the Marketing Director. I wrote press releases, radio ads, oversaw the informational website, scheduled and managed all in-store events such as concerts, book signings, special speakers, etc. In this position I also introduced and began building an email marketing campaign for Mardel, having studied it in college and learning its power for the growth of companies. From that point forward email marketing is what I have spent most of my time building and improving.
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Owner Operator
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Mar 1992 - May 2000
Lawton, Oklahoma
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Education
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Cameron University
Bachelor of Business Administration (BBA), Marketing