Experience

Digilant

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Manager, Planning & Insights

  • Oct 2023 - Present

  Denver, Colorado, United States

• Manager, Planning & Insights

  • Jun 2021 - Oct 2023

  Denver, Colorado, United States - Oversee training and development of Strategist/Senior Strategists on the Planning & Insights team - Work directly with the Sales and Campaign Solutions teams to provide media strategy and digital expertise assistance - Assist with client management, strategy execution, campaign reporting, comprehensive research, and discover upsell + cross-sell opportunities

• Senior Strategist, Planning & Insights

  • Nov 2020 - Jun 2021

  Chicago, Illinois, United States Work alongside our Sales and Campaign Solutions teams, providing strategic recommendations and insights for pre-sale, mid-campaign, and post-campaign initiatives. Pre-Sale: -Strategically align Digilant’s products & capabilities to meet Advertisers’ business objectives. -Include thorough research within comprehensive media strategy proposals. This research helps to inform our recommendations. - Conduct competitive analysis. - Perform data and analytics audits including… Show more Work alongside our Sales and Campaign Solutions teams, providing strategic recommendations and insights for pre-sale, mid-campaign, and post-campaign initiatives. Pre-Sale: -Strategically align Digilant’s products & capabilities to meet Advertisers’ business objectives. -Include thorough research within comprehensive media strategy proposals. This research helps to inform our recommendations. - Conduct competitive analysis. - Perform data and analytics audits including creative, channel, and platform planning. - Attend pre-sales meetings to serve as a product expert, answering more technical questions on Digilant’s product stack; building confidence with the client in Digilant’s capabilities as a partner. - Collaborate with Campaign Solutions to develop proposals for renewal business. - Educate the Client on best practices and trends in the programmatic space to enhance their marketing efforts. - Build proposal decks utilizing Digilant Marketing collateral; partner with Marketing to develop any custom materials. Mid- and Post-Campaign: - Customize campaign reports to highlight audience insights, tactical recommendations, and identify up-sell or cross-sell opportunities. - Work with multiple vendors to achieve different client needs (attribution studies, brand studies, other unique reporting requests, etc.). - Include comprehensive audience research (insights into consumer behavior, forecast audience sizes, new audience recommendations, audience demo, interests, etc.).



OMD USA

• United States
• Advertising Services
• 700 & Above Employee

• Manager, Digital Investment

  • Sep 2019 - Nov 2020

  Chicago, Illinois, United States Client: State Farm - Utilize a strong working knowledge of the digital media space to evaluate new partnership opportunities, continuously seeking further enhancements to campaigns - Lead client communication for media recommendations, campaign updates, and campaign results - Lead direct partnership planning - Manage junior team members by utilizing leadership experience - Train internal teams with digital, trafficking, and billing 101 sessions

• Media Analyst

  • May 2018 - Sep 2019

  Chicago, Illinois, United States Client: State Farm - Oversaw activation and launch of digital partnerships - Strategically selected partnerships to achieve campaign goals and align with client digital strategy objectives - Negotiated pricing during RFP process - Collaborated with creative agencies to launch new assets and build out custom units

• Assistant Analyst

  • May 2017 - May 2018

  Chicago, Illinois, United States Client: State Farm



Illini Media

• United States
• Media Production
• 1 - 100 Employee

• Business Department

  • Sep 2015 - May 2017

  University of Illinois Urbana-Champaign Responsible for keeping records current, fielding inquiries about Illio Yearbook and other Illini Media related tasks, and inputting data



Lifestylez Tours

• United States
• Travel Arrangements
• 1 - 100 Employee

• Campus Representative

  • May 2015 - May 2017

  University of Illinois Urbana-Champaign



Wingman Promotions

• Events Promoter

  • Jun 2016 - Jan 2017



Fit Young Minds

• Marketing And Advertising Intern

  • Sep 2016 - Dec 2016

  Urbana-Champaign, Illinois Area



helpethan.com

• Marketing And Advertising Intern

  • Sep 2016 - Dec 2016

  Urbana-Champaign, Illinois Area



Spark Foundry

• United States
• Advertising Services
• 700 & Above Employee

• Digital Activation Intern

  • Jun 2016 - Aug 2016

  Greater New York City Area I worked as the digital activation intern on the digital team on the Honda Dealer Association (HDAA) account. Our digital team worked closely with the strategy team to understand client objectives for their digital strategy. Our team would evaluate our partners performances weekly to ensure they were meeting the goals we had set. We worked closely with the creative agency to seamlessly work with creative transitions and facilitate building out custom units. I also worked with the ad operations… Show more I worked as the digital activation intern on the digital team on the Honda Dealer Association (HDAA) account. Our digital team worked closely with the strategy team to understand client objectives for their digital strategy. Our team would evaluate our partners performances weekly to ensure they were meeting the goals we had set. We worked closely with the creative agency to seamlessly work with creative transitions and facilitate building out custom units. I also worked with the ad operations team to help implement tags and creative at the launch of campaigns. I would attend weekly intern meetings to learn about different areas of digital media and marketing. With guidance from senior team members I would complete any necessary tasks and projects that were assigned. Show less



Chicago Twenty Something

• United States
• Events Services
• 1 - 100 Employee

• Campus Representative

  • Jan 2015 - Jun 2016

  University of Illinois Urbana-Champaign



American Advertising Federation at Illinois

• United States
• Advertising Services
• 1 - 100 Employee

• Professional Development

  • Sep 2015 - May 2016

  University of Illinois Urbana-Champaign At the University of Illinois Urbana-Champaign I became a part of Professional Development, a specific section of the American Advertising Federation. With Professional Development we as a group work to collaborate with Illinois alum and professors that can give presentations to fellow students to help prepare them for the business world. We as a committee work to create connections that will help us be successful in the industry.



Walking With Angels, Inc.

• Social Media Intern

  • Aug 2015 - May 2016

  Urbana-Champaign, Illinois Area



Her Campus Media

• United States
• Internet Publishing
• 500 - 600 Employee

• Social Media Intern

  • Sep 2014 - May 2016

  University of Illinois Urbana-Champaign



American Advertising Federation at Illinois

• United States
• Advertising Services
• 1 - 100 Employee

• On The House: Account Executive

  • 2014 - 2015

  University of Illinois Urbana-Champaign At the University of Illinois Urbana-Champaign I became a part of AAF (American Advertising Federation). My first year I became a member of On The House, an organization that provides registered student organizations with advertising and graphic design services. By being my teams account executive I set up meetings with clients so I could fully understand what they hoped to receive as an end product.