Shannon Baxter
Founder + Executive Producer at The Co-Lab- Claim this Profile
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Topline Score
Bio
Michelle Dube
Charming, friendly and wonderfully efficient is what comes to mind when I think of Shannon. I had the pleasure of working with Shannon at Spin Master where she eagerly and successfully fulfilled the role of Project Manager for the Global Packaging Team. Shannon effectively managed multiple brands often with expedited schedules. She also represented the Creative team in weekly cross-functional team and major milestone meetings. I was often impressed with her ability to handle difficult people and situations - a skill that usually takes many years to develop came very naturally to her. Perhaps this is due to her great sense of humor - who knows. What I do know is that Shannon would be a great addition to any team and I'm happy to recommend her.
Carlo Espejo
Shannon is a seasoned professional that manages multiple projects with ease and precision. She possesses superior people skills and passion for success in a fast-moving consumer goods, manufacturing and content-rich services industry. Shannon managed multiple projects, toy lines and launches demonstrating superior skills working with marketing and project briefs, giving and supporting presentations, briefing external vendors and other departments, monitoring a campaign's progress and compiling marketing strategies to effectively drive business results. It would be an absolute pleasure to recommend Shannon to any organization looking to super-size their branding initiatives or looking for a strong advocate to support their integrated marketing solutions.
Michelle Dube
Charming, friendly and wonderfully efficient is what comes to mind when I think of Shannon. I had the pleasure of working with Shannon at Spin Master where she eagerly and successfully fulfilled the role of Project Manager for the Global Packaging Team. Shannon effectively managed multiple brands often with expedited schedules. She also represented the Creative team in weekly cross-functional team and major milestone meetings. I was often impressed with her ability to handle difficult people and situations - a skill that usually takes many years to develop came very naturally to her. Perhaps this is due to her great sense of humor - who knows. What I do know is that Shannon would be a great addition to any team and I'm happy to recommend her.
Carlo Espejo
Shannon is a seasoned professional that manages multiple projects with ease and precision. She possesses superior people skills and passion for success in a fast-moving consumer goods, manufacturing and content-rich services industry. Shannon managed multiple projects, toy lines and launches demonstrating superior skills working with marketing and project briefs, giving and supporting presentations, briefing external vendors and other departments, monitoring a campaign's progress and compiling marketing strategies to effectively drive business results. It would be an absolute pleasure to recommend Shannon to any organization looking to super-size their branding initiatives or looking for a strong advocate to support their integrated marketing solutions.
Michelle Dube
Charming, friendly and wonderfully efficient is what comes to mind when I think of Shannon. I had the pleasure of working with Shannon at Spin Master where she eagerly and successfully fulfilled the role of Project Manager for the Global Packaging Team. Shannon effectively managed multiple brands often with expedited schedules. She also represented the Creative team in weekly cross-functional team and major milestone meetings. I was often impressed with her ability to handle difficult people and situations - a skill that usually takes many years to develop came very naturally to her. Perhaps this is due to her great sense of humor - who knows. What I do know is that Shannon would be a great addition to any team and I'm happy to recommend her.
Carlo Espejo
Shannon is a seasoned professional that manages multiple projects with ease and precision. She possesses superior people skills and passion for success in a fast-moving consumer goods, manufacturing and content-rich services industry. Shannon managed multiple projects, toy lines and launches demonstrating superior skills working with marketing and project briefs, giving and supporting presentations, briefing external vendors and other departments, monitoring a campaign's progress and compiling marketing strategies to effectively drive business results. It would be an absolute pleasure to recommend Shannon to any organization looking to super-size their branding initiatives or looking for a strong advocate to support their integrated marketing solutions.
Michelle Dube
Charming, friendly and wonderfully efficient is what comes to mind when I think of Shannon. I had the pleasure of working with Shannon at Spin Master where she eagerly and successfully fulfilled the role of Project Manager for the Global Packaging Team. Shannon effectively managed multiple brands often with expedited schedules. She also represented the Creative team in weekly cross-functional team and major milestone meetings. I was often impressed with her ability to handle difficult people and situations - a skill that usually takes many years to develop came very naturally to her. Perhaps this is due to her great sense of humor - who knows. What I do know is that Shannon would be a great addition to any team and I'm happy to recommend her.
Carlo Espejo
Shannon is a seasoned professional that manages multiple projects with ease and precision. She possesses superior people skills and passion for success in a fast-moving consumer goods, manufacturing and content-rich services industry. Shannon managed multiple projects, toy lines and launches demonstrating superior skills working with marketing and project briefs, giving and supporting presentations, briefing external vendors and other departments, monitoring a campaign's progress and compiling marketing strategies to effectively drive business results. It would be an absolute pleasure to recommend Shannon to any organization looking to super-size their branding initiatives or looking for a strong advocate to support their integrated marketing solutions.
Experience
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The Co-Lab
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United States
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Community Services
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1 - 100 Employee
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Founder + Executive Producer
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Sep 2018 - Present
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Loblaw Companies Limited
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Canada
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Retail
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700 & Above Employee
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Production Manager, Creative, Content & Social Media
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Sep 2017 - Sep 2018
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Creative Project Manager
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Nov 2014 - Sep 2017
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Spin Master Ltd.
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United Kingdom
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Entertainment
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1 - 100 Employee
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Creative Services Project Manager
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2008 - Mar 2012
Managed complex development schedules across multiple seasons and successfully oversaw the approval process at 16 stages of productionCollaborated extensively with key stakeholders (product developers, brand managers, QA, legal council, structural engineers, international offices and external licensors) to ensure print, product and brand communication alignmentAllocated and managed internal and external resources including designers, production artists, structural engineers, 3D artists, illustrators, photographers, copywriters and language translators located in Toronto, Los Angeles and New YorkLed weekly reviews with Creative Team to monitor project status and to resolve source and schedule conflictsActed as a bridge between Toronto head office and Hong Kong/China teams to facilitate communication and ensure deadline driven packaging dates were being met
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Production Coordinator
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2005 - 2008
Coordinated internal and external meetings regarding the status of projects, monitored and communicated production calendar to ensure on time deliveriesIdentified, gathered and distributed artwork, copy decks, translated files needed for creative team, ensured accessibility and the accuracy of filesProvided file and asset management support including organizing and archiving assetsManaged the design and production of all trade show booths and signageCoordinated and tracked all samples for print shoots and instruction sheets, maintained product sample inventoryManaged all marketing and accounting activities, prepared summaries of fiscal spending
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Club Monaco
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Retail Apparel and Fashion
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700 & Above Employee
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Marketing Assistant
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2002 - 2004
Managed monthly calendar for shoot schedules; organized campaign, Look book, and e-commerce marketing shootsOversaw the distribution of all store communication and graphics; designed and developed sign packages, grand opening wraps and announcementsOversaw the trafficking of samples for photo shoots, press releases and media eventsSupported merchandising and PR team in retail events in-storeAssisted with styling product and models at photo shootsWrote and distributed press releases and media kitsAssisted in planning and purchasing of print and media campaigns
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Education
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1999 - 2002
Centennial College
Advertising & Marketing Communications Management -
1998 - 1999
Centennial College
Art & Design Foundations
Community
