Shannon Auster-Weiss
Senior Product Manager at Hertility- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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French Elementary proficiency
Topline Score
Bio
Marjorie Castro
Shannon is an exceptional individual and General Manager. Under her leadership, the team transformed NannyLane from a concept into the fastest-growing product at CareGuide. She skillfully managed numerous critical areas, including hiring, strategy, research, design, and data analysis. Her ability to keep the team and processes lean while consistently delivering outstanding results is truly impressive. I greatly appreciate her analytical skills and strong commitment to growth. Through her guidance, NannyLane is now positioned for future success, as seen by its exciting expansion into Canada. I highly recommend hiring Shannon to witness firsthand the incredible impact she can make!
Leandro Fernandez
I had the absolute pleasure of reporting directly to Shannon during my time at CareGuide. Shannon's commitment to her craft is incredibly admirable. Watching her grow from Product Manager to Director of Nanny Lane was inspiring and well deserved. She had this infectious drive to constantly grow and push herself to take on any challenge that came her way, and she did so with ease! As my manager, I am eternally grateful for the impact Shannon has left on my career. She's intentional in her efforts to support her team grow and reach their highest potential. Whether it was through our 1:1s or quarterly check-ins, Shannon always showed a genuine interest in my growth. She even went as far as to help me create a professional development plan which I used to pursue opportunities I would've never considered. As a Product Manager, collaborating with Shannon felt like a breeze. She was very organized in her approach to managing projects and ensuring they met our business objectives. We worked closely to determine how design contributes to those goals and she was always present to deliver any data, research, and generally unblock me at times when needed. Anyone who gets to work with Shannon would be incredibly fortunate.
Marjorie Castro
Shannon is an exceptional individual and General Manager. Under her leadership, the team transformed NannyLane from a concept into the fastest-growing product at CareGuide. She skillfully managed numerous critical areas, including hiring, strategy, research, design, and data analysis. Her ability to keep the team and processes lean while consistently delivering outstanding results is truly impressive. I greatly appreciate her analytical skills and strong commitment to growth. Through her guidance, NannyLane is now positioned for future success, as seen by its exciting expansion into Canada. I highly recommend hiring Shannon to witness firsthand the incredible impact she can make!
Leandro Fernandez
I had the absolute pleasure of reporting directly to Shannon during my time at CareGuide. Shannon's commitment to her craft is incredibly admirable. Watching her grow from Product Manager to Director of Nanny Lane was inspiring and well deserved. She had this infectious drive to constantly grow and push herself to take on any challenge that came her way, and she did so with ease! As my manager, I am eternally grateful for the impact Shannon has left on my career. She's intentional in her efforts to support her team grow and reach their highest potential. Whether it was through our 1:1s or quarterly check-ins, Shannon always showed a genuine interest in my growth. She even went as far as to help me create a professional development plan which I used to pursue opportunities I would've never considered. As a Product Manager, collaborating with Shannon felt like a breeze. She was very organized in her approach to managing projects and ensuring they met our business objectives. We worked closely to determine how design contributes to those goals and she was always present to deliver any data, research, and generally unblock me at times when needed. Anyone who gets to work with Shannon would be incredibly fortunate.
Marjorie Castro
Shannon is an exceptional individual and General Manager. Under her leadership, the team transformed NannyLane from a concept into the fastest-growing product at CareGuide. She skillfully managed numerous critical areas, including hiring, strategy, research, design, and data analysis. Her ability to keep the team and processes lean while consistently delivering outstanding results is truly impressive. I greatly appreciate her analytical skills and strong commitment to growth. Through her guidance, NannyLane is now positioned for future success, as seen by its exciting expansion into Canada. I highly recommend hiring Shannon to witness firsthand the incredible impact she can make!
Leandro Fernandez
I had the absolute pleasure of reporting directly to Shannon during my time at CareGuide. Shannon's commitment to her craft is incredibly admirable. Watching her grow from Product Manager to Director of Nanny Lane was inspiring and well deserved. She had this infectious drive to constantly grow and push herself to take on any challenge that came her way, and she did so with ease! As my manager, I am eternally grateful for the impact Shannon has left on my career. She's intentional in her efforts to support her team grow and reach their highest potential. Whether it was through our 1:1s or quarterly check-ins, Shannon always showed a genuine interest in my growth. She even went as far as to help me create a professional development plan which I used to pursue opportunities I would've never considered. As a Product Manager, collaborating with Shannon felt like a breeze. She was very organized in her approach to managing projects and ensuring they met our business objectives. We worked closely to determine how design contributes to those goals and she was always present to deliver any data, research, and generally unblock me at times when needed. Anyone who gets to work with Shannon would be incredibly fortunate.
Marjorie Castro
Shannon is an exceptional individual and General Manager. Under her leadership, the team transformed NannyLane from a concept into the fastest-growing product at CareGuide. She skillfully managed numerous critical areas, including hiring, strategy, research, design, and data analysis. Her ability to keep the team and processes lean while consistently delivering outstanding results is truly impressive. I greatly appreciate her analytical skills and strong commitment to growth. Through her guidance, NannyLane is now positioned for future success, as seen by its exciting expansion into Canada. I highly recommend hiring Shannon to witness firsthand the incredible impact she can make!
Leandro Fernandez
I had the absolute pleasure of reporting directly to Shannon during my time at CareGuide. Shannon's commitment to her craft is incredibly admirable. Watching her grow from Product Manager to Director of Nanny Lane was inspiring and well deserved. She had this infectious drive to constantly grow and push herself to take on any challenge that came her way, and she did so with ease! As my manager, I am eternally grateful for the impact Shannon has left on my career. She's intentional in her efforts to support her team grow and reach their highest potential. Whether it was through our 1:1s or quarterly check-ins, Shannon always showed a genuine interest in my growth. She even went as far as to help me create a professional development plan which I used to pursue opportunities I would've never considered. As a Product Manager, collaborating with Shannon felt like a breeze. She was very organized in her approach to managing projects and ensuring they met our business objectives. We worked closely to determine how design contributes to those goals and she was always present to deliver any data, research, and generally unblock me at times when needed. Anyone who gets to work with Shannon would be incredibly fortunate.
Credentials
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Mental Health First Aid Certification
Dalhousie UniversityNov, 2016- Nov, 2024 -
Intercultural Communication Certificate
Dalhousie UniversityMay, 2016- Nov, 2024 -
Open Water Scuba Certification
Professional Association of Diving Instructors (PADI)Aug, 2014- Nov, 2024 -
Smart Serve
Smart Serve OntarioMar, 2014- Nov, 2024
Experience
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Hertility
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United Kingdom
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Biotechnology Research
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1 - 100 Employee
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Senior Product Manager
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Sep 2023 - Present
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ONYX
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United States
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Retail Health and Personal Care Products
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1 - 100 Employee
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Business Advisor
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May 2023 - Present
- Business advisor for a B2C startup alleviating menstrual pain - Supporting the founder and other advisors to provide strategic guidance on go-to-market strategy, business development, product, and growth - Business advisor for a B2C startup alleviating menstrual pain - Supporting the founder and other advisors to provide strategic guidance on go-to-market strategy, business development, product, and growth
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Entrepreneurial Advisor
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Aug 2021 - Present
- Entrepreneurial advisor for a B2B2C startup supporting survivors of gender-based violence - Partnering with the founder and other advisors to provide strategic guidance on investor pitch, product design, and launch - Entrepreneurial advisor for a B2B2C startup supporting survivors of gender-based violence - Partnering with the founder and other advisors to provide strategic guidance on investor pitch, product design, and launch
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CareGuide
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Canada
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Technology, Information and Internet
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1 - 100 Employee
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General Manager, Nanny Lane
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Jan 2021 - Aug 2022
- Developed and executed the vision and strategy transforming a new entrepreneurial venture into one of the largest online platforms connecting families and nannies in the United States to make child care more accessible- Drove exponential revenue growth from $20,000 to $2 million annually, expanding our reach to over 800,000 people per month, through continuous product innovation- Hired and managed a cross-functional team of 12 (including Director of Engineering, Design Manager, and Payroll Operations Manager) while cultivating a culture of continuous growth, shared ownership, and collaboration- Established processes and forged 10+ strategic partnerships to scale growth and operations- Delivered profit and loss statement and financial forecasts alongside our Chief Financial Officer to build a profitable, sustainable business- Collaborated on company-wide initiatives as an executive member, including creating company values, implementing strategic goal-setting (OKRs), and facilitating professional development workshops Show less
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Product Lead, Nanny Lane
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Jan 2020 - Jan 2021
- Hired, and managed a cross-functional team of 6, which reduced to two during the pandemic (including myself)- Drove strategic decisions while executing as a designer, marketer, product manager, customer success representative, and payroll operator- Launched 4 new revenue streams and key features to achieve product-market fit
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Product Manager
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Dec 2018 - Jan 2020
- Conducted user research and leveraged those insights to drive Nanny Lane’s approach to achieve our objectives by developing the product roadmap- Analyzed the impact of all launched projects and orchestrated iteration where necessary- Led our engineering and design resources and iterating on the team’s development and communication processes- Built and executed SEO strategy that grew our organic user growth by 80% (Q4 2018 to Q1 2019)
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Jr. Product Manager
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Jun 2018 - Dec 2018
- Conducted user research across the company supporting multiple projects- Designed a new way to position our value proposition from insights learned in user research & managed the implementation as well as the analysis of those experiments- Transitioned to full-time product manager of Nanny Lane - Conducted ongoing qualitative research and data analysis to co-create our product strategy and roadmap- Scoped, prioritized, iterated our roadmap to reach our objectives and guided a team of 6 Show less
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Email Marketing Lead
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Feb 2018 - Jun 2018
- Continuously monitored and analyzed 60 email campaigns for their efficacy- Maximized the customer engagement of these campaigns with increased customer segmentation, messaging opportunities, and iterative experimentation- Instituted processes to engage all stakeholders in email ideation and production while increasing efficiency- Designed and launched an email strategy for a new product including 22 email campaigns
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Marketing Coordinator
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Jul 2017 - Feb 2018
- Actively managed & transitioned 38 email campaigns onto a new platform to increase systemization & customization- Taught myself SQL + HTML + CSS + Liquid Templating Language and pioneered the GitHub repository and workflow for email- Spearheaded initiatives to increase data tracking on emails (including deliverability and engagement metrics)- Optimized these campaigns for customer engagement through iterative testing
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APM Toronto
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Canada
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Education
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1 - 100 Employee
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Program Manager
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Jul 2019 - Sep 2020
- Designed, formalized, and operated a professional development program for increasing diversity in product management, serving 60 students and 30 mentors across 10+ industries - Designed, formalized, and operated a professional development program for increasing diversity in product management, serving 60 students and 30 mentors across 10+ industries
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Venture for Canada
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Venture for Canada Fellow 2017
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Apr 2017 - Jun 2019
- Selected as one of 65 fellows in Canada with entrepreneurial talent, out of nearly 2,200 applicants to participate in a two-year fellowship - Selected as one of 65 fellows in Canada with entrepreneurial talent, out of nearly 2,200 applicants to participate in a two-year fellowship
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Stragility® Change Management
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Canada
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Business Consulting and Services
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Research Associate
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Jul 2013 - Jun 2017
- Developed stakeholder engagement strategies and solutions for local and global clients - Researched, wrote, and edited book: Stragility: Excelling at Strategic Change Transformations. (2016). University of Toronto Press (cited in acknowledgements) - Developed stakeholder engagement strategies and solutions for local and global clients - Researched, wrote, and edited book: Stragility: Excelling at Strategic Change Transformations. (2016). University of Toronto Press (cited in acknowledgements)
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Schulich School of Business - York University
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Canada
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Higher Education
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200 - 300 Employee
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Research Assistant
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Jun 2013 - Apr 2017
- Provided research, literature reviews, writing, editing and synthesizing in the book, Bridging the Values Gap: How Authentic Organizations Bring Values to Life (Berrett-Koehler Press, 2015), and an academic journal article, Middle Managers’ Knowledge of Strategy: Antecedents, Cognitive Accuracy and Self-Awareness (International Journal of Strategic Change Management, 2015, 6,1: 73-99) - Provided research, literature reviews, writing, editing and synthesizing in the book, Bridging the Values Gap: How Authentic Organizations Bring Values to Life (Berrett-Koehler Press, 2015), and an academic journal article, Middle Managers’ Knowledge of Strategy: Antecedents, Cognitive Accuracy and Self-Awareness (International Journal of Strategic Change Management, 2015, 6,1: 73-99)
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Education
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2022 - 2023
University of Oxford
Master of Science - MSc, Medical Anthropology -
2018 - 2019
OCAD University
Communication and Media Studies -
2013 - 2017
Dalhousie University
Bachelor's Degree, Social Anthropology -
2016 - 2016
Universidad de Salamanca Cursos Internacionales en Cusco
Semester Abroad -
2009 - 2013
Earl Haig Secondary School
High School, Screen Arts (Film Production)
Community
