Senior Marketing Manager

• Oct 2022 - Present

Marketing Manager

• Oct 2021 - Oct 2022

Digital Marketing (Senior Executive)

• Jun 2018 - Oct 2021

1. Modernising a traditional Chinese Orchestra through branding and digital content strategy -Overall lead in managing website and social media strategy, re-branding of online and print communication material, creative storytelling for English and Mandarin-speaking audiences -Provide data analytics reporting to monitor KPIs for digital platforms -Stakeholder management with government organisations and community partners to provide publicity for talks and events -Liaison with China and Hong Kong musicians and partners on marketing, branding and public relations for concerts -Project and vendor management for video productions and artwork 2. Advocating workplace digitalisation as nominated member of the Digital Task Force -Conducted training and presentations on digital marketing to educate company staff -Won a commendation award for providing technical support and educating colleagues to be digital-savvy Show less

Account Executive

• Jan 2018 - Jun 2018

Brand(s) I worked on: BMW (BMW Asia and Performance Motors Ltd)

Content Specialist

• Oct 2016 - Dec 2017

Brands that I’ve worked on: Scoot and Tigerair-Lead the content creation, crafting, execution and liaison with market community managers for our client’s social media pages to garner a stronger and more engaging digital and social presence-Oversee content creation and community management of Japan, Korea and Thailand markets-Assume responsibility on interactions across all relevant social and digital platforms (Facebook, Twitter, LinkedIn, etc.), and identify opportunities of engagement with the target audience-Identify and report on the latest social media trends and opportunities for growth where applicable-Strategise and execute social media ad buys, and monitor ad performance-Social media monitoring around brand sentiment and reputation for clients-Develop and continuously improve the social media strategy, under the guidance of other team members Show less

Marketing and Communications Executive

• May 2016 - Sep 2016

-Created various online and print communication material for greater awareness of arts therapy such as brochures, booklets, exhibition panels, newsletters, website editorials, EDMs-Managed the key social media pages and lead the content creation for Facebook and Instagram-Organised and executed awareness events managing volunteers, partners and media contacts at Gardens By The Bay, Art Stage, gala dinners and conferences-Managed editing of documentary videos with freelancers and Mediacorp Show less

INTERNSHIP: Marketing and Communications Assistant

• Jan 2016 - Apr 2016

INTERNSHIP: Project Management

• May 2014 - Aug 2014