Shannel Schumer
Project Manager at Mind Dance Marketing, Inc.- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bio
Patricia A. Martinez
I worked with Shannel Vance at Cumulus Broadcasting. She is always first to sign up for projects in the non-traditional branches of the broadcasting group. She excelled in managing the Zone Magazine, Website and E-mail Marketing campaigns for the stations.
Patricia A. Martinez
I worked with Shannel Vance at Cumulus Broadcasting. She is always first to sign up for projects in the non-traditional branches of the broadcasting group. She excelled in managing the Zone Magazine, Website and E-mail Marketing campaigns for the stations.
Patricia A. Martinez
I worked with Shannel Vance at Cumulus Broadcasting. She is always first to sign up for projects in the non-traditional branches of the broadcasting group. She excelled in managing the Zone Magazine, Website and E-mail Marketing campaigns for the stations.
Patricia A. Martinez
I worked with Shannel Vance at Cumulus Broadcasting. She is always first to sign up for projects in the non-traditional branches of the broadcasting group. She excelled in managing the Zone Magazine, Website and E-mail Marketing campaigns for the stations.
Credentials
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Business Writing for Employees
ADPDec, 2019- Sep, 2024 -
Communication: Basic Skills for Clear Messages
ADPDec, 2019- Sep, 2024 -
Introduction to Time Management
AlisonNov, 2019- Sep, 2024 -
Time Management: More Minutes for You!
ADPNov, 2019- Sep, 2024 -
Time Management: Getting Out From Under the Avalanche of To-Dos
ADPOct, 2019- Sep, 2024 -
TrainingBytes: Achieving Communication Excellence
Sollah Interactive, LLCSep, 2019- Sep, 2024 -
Food Service Manager's Certification
City of Houston Health and Human ServicesJul, 2016- Sep, 2024
Experience
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Mind Dance Marketing, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Project Manager
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Oct 2021 - Present
Responsible for planning and overseeing projects, from the initial ideation through to completion. Coordinate people and processes to deliver projects on time, within budget and with the desired outcomes aligned to objectives. Design POP, banners, brochures, and more. Marketing and event planning for three Chick-fil-A markets - Birmingham, New Orleans, El Paso, and also worked with Knoxville and Laredo markets. Design and execute websites for clients and client events.
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Brand Coordinator Strategist
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Jun 2021 - Oct 2021
Contribute to marketing projects, develop a brand strategy, create content for online brand presence, schedule communications, and evaluate the progress of company initiatives associated with branding and messaging.
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Northwest Assistance Ministries
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Communications Specialist
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Apr 2018 - May 2021
Responsible for overseeing and leading all aspects of using communication and multimedia initiatives to advance NAM's mission and vision. Produce a wide range of multimedia assets to support the marketing communications strategies and business objectives.• Initiate, schedule, create, edit and proofread a variety of error-free internal and external corporate communication materials including press releases, newsletters, website copy, brochures, annual reports, flyers and other materials.• Coordinate and implement web-based components of NAM’s marketing communications efforts including overseeing and maximizing functionality and content of all social media platforms.• Create and cultivate relationships with representatives of the media in order to better position NAM for positive press coverage and to establish NAM as a go-to organization for media resources.• Create social media campaigns to increase followers and engagement.• Assist NAM’s marketing efforts by creating compelling and creative videos, public service announcements, media exposure opportunities, social media posts and human interest stories complying with NAM’s brand and style guidelines.• Research the latest technologies, best practices and trends in marketing, website and social media communications, analyze social media and website data and advise the team accordingly.• Assist the Chief Advancement Officer in the creating of a communications and marketing plan for the organization that raises more money and attracts more volunteers and donors. Show less
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Meals On Wheels Bear Creek Site Coordinator
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Jun 2016 - Mar 2018
• Managed all aspects of the Meals On Wheels program at Bear Creek satellite office.• By using the ServeTracker software, I maintained the client list of seniors/disabled adults, meal orders, and mapped daily routes.• Recruited, trained, and scheduled volunteers and managed paid staff drivers.• Compiled weekly and monthly reports for grants and city compliance.• Handled daily office tasks.
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Digital Coordinator
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May 2006 - Nov 2015
• Coordinated and implemented digital-based components of Houston based marketing and communications efforts including overseeing and maximizing functionality and content of all social media platforms, e-newsletters, mobile app, and listener databases. • Worked independently and collaboratively with all departments to develop and execute digital promotions and marketing plans and proposals. • Analyzed weekly and monthly reports for websites, digital advertisements, and social media. • Assisted listeners and clients through phone, email and social media messages and provided appropriate information in a timely manner. Assisted in the planning and coordination of promotional events, which included graphic design of signs/ads used at events and in print. • Maintained a system of checks and balances for digital trafficked ad sales and promotional campaigns. • Assigned by the corporate office to train other Cumulus employees throughout the company on design and website techniques. • Produced a wide range of multimedia assets to support the marketing communications strategies and business objectives. Show less
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Assistant Marketing Director
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May 1995 - May 2006
• Coordinated and implemented web-based components of marketing, communications efforts including overseeing and maximizing functionality and content of all social media platforms, e-newsletters, direct mail, and listener database. • Maintained accurate research and demographics on listeners. • Managed PR and photographed events and concerts. • Assisted with the planning and execution of promotional events. • Designed banners, brochures, signs, and ads used at events and in print. • Editor for “104 Zone”, station's Houston lifestyle and entertainment magazine, which included managing content for monthly issues, researching and writing stories, coordinating interviews with media companies and record labels, distributing writing assignments to writers, proof-reading, and approve magazine design. • Worked with Marketing Director on other duties as assigned. Show less
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Education
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Art Institute of Houston
Associate's Degree, Music and Video Business -
The Art Institute of Pittsburgh-Online Division
Web Design -
College of the Mainland
Web Page, Digital/Multimedia and Information Resources Design -
Long Beach City College
Radio/Television Production
Community
