Experience

Reading Cooperative Bank

• United States
• Banking
• 1 - 100 Employee

• Senior Vice President, Director of Marketing and Community Development

  • Jul 2022 - Present

  Greater Boston Responsible for the overall Marketing and Community Development teams for RCB. Responsible both for the development of robust business development, community outreach and customer engagement strategies and marketing strategies for Bank products and services. Ensures that RCB has a wide range of initiatives in all of our market areas served, with the goal of extending and enhancing the Bank’s deposit and loan growth. Works in a team along with the Commercial Lenders, VP… Show more Responsible for the overall Marketing and Community Development teams for RCB. Responsible both for the development of robust business development, community outreach and customer engagement strategies and marketing strategies for Bank products and services. Ensures that RCB has a wide range of initiatives in all of our market areas served, with the goal of extending and enhancing the Bank’s deposit and loan growth. Works in a team along with the Commercial Lenders, VP Residential Lending and VP Branch Administration to develop marketing strategies and outreach plans to meet the Bank’s goals. Responsible for developing and maintaining the banks marketing budget, developing strategies and initiatives in support of the Bank’s products, services and sales team. Develops and communicates the bank’s brand and social presence through a multipronged communication plan. Ensures Community Banking officers join relevant Community organizations and participate in community events setting objectives and outcomes for each officer and market and guiding their accomplishments. Ensures that RCB meets their CRA goals through the actions and initiatives of the Community Development Officers who will responsible for CRA activities in their designated markets.

• Vice President, Director of Marketing

  • Aug 2014 - Aug 2022

  Greater Boston Area Oversees the Bank’s marketing communications, public relations and community relations activities Develops and executes creative strategies and tactical plans to support the Bank’s financial and business growth goals Researches and analyzes available market data to identify opportunities to increase market share and profitability Leads brainstorming sessions and strategic discussions to help the Bank achieve a competitive advantage Develops in-house creative designs… Show more Oversees the Bank’s marketing communications, public relations and community relations activities Develops and executes creative strategies and tactical plans to support the Bank’s financial and business growth goals Researches and analyzes available market data to identify opportunities to increase market share and profitability Leads brainstorming sessions and strategic discussions to help the Bank achieve a competitive advantage Develops in-house creative designs and advertisements and implements weekly marketing initiatives Recommends budgets and is accountable for, and executes, all marketing expenditures Selects and negotiates contracts with vendors to ensure cost-effective completion of project objectives Analyzes, measures and reports on program results to evaluate campaign efficiency

• Assistant Vice President, Director of Marketing

  • Mar 2009 - Aug 2014

  Greater Boston Area Oversees the Bank’s marketing communications, public relations and community relations activities Develops and executes creative strategies and tactical plans to support the Bank’s financial and business growth goals Researches and analyzes available market data to identify opportunities to increase market share and profitability Leads brainstorming sessions and strategic discussions to help the Bank achieve a competitive advantage Develops in-house creative designs… Show more Oversees the Bank’s marketing communications, public relations and community relations activities Develops and executes creative strategies and tactical plans to support the Bank’s financial and business growth goals Researches and analyzes available market data to identify opportunities to increase market share and profitability Leads brainstorming sessions and strategic discussions to help the Bank achieve a competitive advantage Develops in-house creative designs and advertisements and implements weekly marketing initiatives Recommends budgets and is accountable for, and executes, all marketing expenditures Selects and negotiates contracts with vendors to ensure cost-effective completion of project objectives Analyzes, measures and reports on program results to evaluate campaign efficiency



The Wellness Community-Greater Boston

• Director of Special Events & Marketing Communications

  • Jan 2007 - Jan 2009

  TWC-GB is an international non-profit organization dedicated to providing free support, education and stress management programs to people with cancer and their loved ones. Develop event budgets, implement fundraising strategies, design messaging, create event-related materials Compose and distribute press releases for four greater Boston locations to generate media attention Update event related web pages prior to and following the conclusion of an event Evaluate… Show more TWC-GB is an international non-profit organization dedicated to providing free support, education and stress management programs to people with cancer and their loved ones. Develop event budgets, implement fundraising strategies, design messaging, create event-related materials Compose and distribute press releases for four greater Boston locations to generate media attention Update event related web pages prior to and following the conclusion of an event Evaluate event success based on maintaining budget goals, funds raised and increased awareness Recruit, train and delegate tasks to volunteers, event committees, board members and staff Coordinate successful programs and events involving more than 500 attendees including: award presentations, large dinners, golf tournaments, premieres, ribbon cuttings, bike rides, exhibits, and galas Select and negotiate contracts with vendors as well as source and secure sponsorships Show less



Hill & Partners Brand Environments

• Events Services
• 1 - 100 Employee

• New Business Development & Project Management

  • Jan 2005 - Dec 2006

  Created qualified prospect database through research and calls Understood prospects’ core messages in order to prepare proposals and presentations Managed client trade show strategies to achieve and maintain marketing goals Handled contract negotiation, account service and post-sales support for clients



Cone

• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • 2004 - 2004

  Boston, MA Jiffy Lube & Domtar accounts Drafted articles for Jiffy Lube’s web site to enhance the brand image for female cliental Created portfolios for clients highlighting Cone’s monthly accomplishments and value add Quantified the value of media coverage for each client Analyzed target markets on a national level