Experience

HighRock

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing & Brand Strategist

  • Aug 2020 - Present

  Hagerstown, Maryland, United States I am the gatekeeper to the soul and story of brands. What I do: Develop holistic brand experiences based on extensive research, experience, industry and client knowledge. I research, unearth actionable insights, formulate, write copy, present strategies, and tell brand stories. I collaborate with the creative team, clients, and lead ideation sessions. This is how I do it: -Conduct extensive primary and secondary research -Stay up-to-date on consumer research and market… Show more I am the gatekeeper to the soul and story of brands. What I do: Develop holistic brand experiences based on extensive research, experience, industry and client knowledge. I research, unearth actionable insights, formulate, write copy, present strategies, and tell brand stories. I collaborate with the creative team, clients, and lead ideation sessions. This is how I do it: -Conduct extensive primary and secondary research -Stay up-to-date on consumer research and market trends -Analyze research, data, and trends -Creating competitive reviews and situational analyses -Identifying insights, challenges, and opportunities -Developing brand architecture, positioning, and strategy -Writing compelling brand stories Show less



HighRock Group

• United States
• Venture Capital and Private Equity Principals

• Marketing Coordinator

  • Oct 2019 - Aug 2020

  Baltimore, Maryland Area • Responsible for the management and execution of digital and social media strategy of multiple brands for the holdings company. • Strategic analysis and reporting of all digital platforms and content efforts. Set up best practices and streamline processes for digital funnels. • Responsible stewardship of media campaign strategies according to industry trends to support the PR and marketing goals of brands. • Development of solid brand identities, personas and communication… Show more • Responsible for the management and execution of digital and social media strategy of multiple brands for the holdings company. • Strategic analysis and reporting of all digital platforms and content efforts. Set up best practices and streamline processes for digital funnels. • Responsible stewardship of media campaign strategies according to industry trends to support the PR and marketing goals of brands. • Development of solid brand identities, personas and communication guidelines for brands. • Creative design and copywriting Show less



Water Street | Marketing for Manufacturers

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Marketing Manager and Strategist

  • Oct 2013 - May 2019

  Winchester VA • Responsible for comprehensive project management in collaboration with Fortune 500 clients, including the development of project proposals to review marketing plans and execution strategies, and ensuring compliance with brand guidelines • Provided guidance and tactical support to creative team through complex projects from conceptualization to implementation, including product marketing, and visual design assignments -- inspiring effective team building, strategic thinking… Show more • Responsible for comprehensive project management in collaboration with Fortune 500 clients, including the development of project proposals to review marketing plans and execution strategies, and ensuring compliance with brand guidelines • Provided guidance and tactical support to creative team through complex projects from conceptualization to implementation, including product marketing, and visual design assignments -- inspiring effective team building, strategic thinking, problem-solving tactics, and quality product delivery • Managed targeted marketing communications with customers across a variety of communication platforms including email, direct mail, and social media, facilitating positive client relationships • Responsible stewardship of media campaign strategies according to industry trends to support the PR and marketing goals of large corporations and nonprofits • Successfully implemented effective large-scale marketing campaigns that delivered proven Return on Investment (ROI), hit Key Performance Indicators (KPI’s), and had a lasting impact on the target market, and brand positioning • Managed the design and construction of one of the largest sustainable digital food platforms in Virginia, VAFoodie, boosting consumer reach, and promoting brand awareness • Served as a lead strategist in both copy and design on VAFoodie project, improving brand visibility in an innovative, and creative manner • Developed business to business (B2B) sales tools and marketing collateral for use in support of internal sales strategies • Expanded social media influencer platform, executing marketing strategies in partnership with influencers and advertising campaigns, working alongside a variety of brands and nonprofits Show less



Make Your Mark Design

• Marketing Specialist and Brand Strategy Consultant

  • 2010 - 2016

  Martinsburg WV • Consulted on project proposals for a wide variety of clients across industry verticals, including digital media, product marketing, and creative design, educating them on the best practices for marketing strategy and presentations, brand awareness and diplomacy, product design, and project execution • Provided comprehensive professional web design services -- visual layout, design and formatting, content conceptualization, and digital media production and editing • Conducted a… Show more • Consulted on project proposals for a wide variety of clients across industry verticals, including digital media, product marketing, and creative design, educating them on the best practices for marketing strategy and presentations, brand awareness and diplomacy, product design, and project execution • Provided comprehensive professional web design services -- visual layout, design and formatting, content conceptualization, and digital media production and editing • Conducted a detailed quantitative analysis of the clients’ current social media strategy and reach, communicating ways to boost visibility, influencer collaboration, and reach target consumers Show less



TV3 Winchester

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Media News Producer and Creative Strategist

  • Aug 2010 - Aug 2013

  Winchester VA • Managed and produced local news programming in partnership with the station and news team, establishing a reputation as a respectful, adaptable leader • Provided reliable creative services, including the design of the visual/oral layout of the show, ensuring the concept supported station marketing and communications guidelines, and overall brand strategy • Oversaw station media and brand management -- responsible for the strategic direction of marketing plans, and delivering marketing… Show more • Managed and produced local news programming in partnership with the station and news team, establishing a reputation as a respectful, adaptable leader • Provided reliable creative services, including the design of the visual/oral layout of the show, ensuring the concept supported station marketing and communications guidelines, and overall brand strategy • Oversaw station media and brand management -- responsible for the strategic direction of marketing plans, and delivering marketing materials for advertising partners • Organized and proposed plans for media outreach through written content, graphics, webinars, radio, and other digital media, demonstrating strong communication skills, and ability to collaborate with station teams • Directed digital production including the review and editing of all audiovisual components Show less