Business Development Executive

• May 2022 - Present

TheSmartLocal.com is a leading local travel and lifestyle content publisher, reaching out to over 3 million Singaporeans every month. We have also executed multiple viral social media campaigns for top brands in F&B, Fashion & Lifestyle, Telecommunications, Tourism Boards, Airlines, Education Institutes, Government Agencies, Statutory Boards etc. • Plan and develop new strategies for TheSmartLocal.com and its sister sites, Eatbook, Zula, and MustShareNews • Generate new business leads, media plans and proposals daily • Liaise with Digital Media/PR/Advertising Agencies to develop marketing strategies for the Client's campaigns • Work closely with the Content Strategists, Creative, Video and Editorial teams to create content and execute campaigns for Clients • Manage influencer campaigns between the company and the client Show less

Marketing Executive

• Jan 2022 - Apr 2022

Spa Esprit Group is a homegrown brand with a diverse portfolio spanning across beauty and F&B, with presence in 13 cities around the world. To date, we have 14 distinct lifestyle brands that are recognised both in Singapore and internationally. - Responsible for the development, organisation and execution of marketing initiatives/campaigns/events - Conducted the competitor analysis and market research to remain competitive and relevancy - Manage daily admin and operational duties to facilitate marketing processes and brand communications - Collaborate with respective departments to enable the proper coordination - Plan, source, and execute marketing campaigns, event set-ups, liaise with external stakeholders (e.g agencies) - Accountable for analytics reports and post mortems resulting in data driven decision making, testing and learning Show less

Product Manager

• Aug 2021 - Dec 2021

Planning, implementing, executing and monitoring marketing campaigns across all platforms from our own digital social media (Facebook, Instagram), ecommerce platforms, to different media and channel partners, and across all market places. Develop and oversee marketing (online and offline) activities including managing customer database, ecommerce, online platforms, memberships, social media, public relations, communications and marketing campaigns with channel partners. Develop and manage web content, ecommerce, social media platforms, EDMs and communication materials. Content creation and copywriting for all marketing campaigns. Ensure constant and clear communications with all channel partners/vendors and customers to ensure smooth implementation. Take active lead position in webinars / live streaming events / associated business forums Develop and execute an influencer strategy through KOLs. Develop, build and maintain media relationships for press coverage, public relation and media release. Interact and respond to media / customer queries and requests. Show less

Marketing Executive

• Aug 2021 - Dec 2021

Product Manager for clean skincare company, aspurely. Product Manager for clean skincare company, aspurely.

High Performance Executive

• Nov 2019 - Jul 2021

Missionary

• Feb 2018 - Jul 2019

Full-time representative of the Church of Jesus Christ of Latter-Day Saints. I talked with and met up regularly with everyone I meet on the streets and in their homes and invited them to make changes in their lives. Time management, adaptivity, and interpersonal communicative skills were exercised as I plan according to their needs and personality. I work well in teams as we work in a pair, 24/7. Full-time representative of the Church of Jesus Christ of Latter-Day Saints. I talked with and met up regularly with everyone I meet on the streets and in their homes and invited them to make changes in their lives. Time management, adaptivity, and interpersonal communicative skills were exercised as I plan according to their needs and personality. I work well in teams as we work in a pair, 24/7.

Air Weapons Safety Officer

• Jan 2013 - Feb 2018

Marketing Intern

• Sep 2017 - Dec 2017

Internship

• Jan 2016 - Jun 2016