Shani Jensen

Marketing Campaign Manager at 101domain.com
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Contact Information
Location
Oceanside, California, United States, US

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Experience

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Campaign Manager
      • Sep 2023 - Present

      As the Marketing Campaign Manager at 101domain, I lead the development and execution of marketing programs to drive awareness, generate leads, and increase revenue. My role is in charge of developing and executing a multichannel content roadmap, CRM email communications and approvals, prospecting and segmentation activities, optimizing our digital campaigns for maximum impact, and managing a Digital Marketing Assistant.

    • Digital Marketing Strategist
      • Jun 2016 - Oct 2023

      Assist with management, UX, operations, and marketing of 101domain programs.• Responsible for developing business plans, present to management, updating and executing• Responsible for the product development roadmap• Ensure quality control• Identify and address improvements and bug fixes• UX for customer onboarding, purchase flow, email communications, and website pages• Equip support and sales teams with internal knowledge and resources• Ensure execution of sales & marketing programs• Ideate and develop campaigns and promotions• Identify and target opportunities within the customer base and target market• Develop, track and present KPIs• Work with management and teams to create strategy and roadmap to achieve goals Show less

    • Van Nuys Airport Guide 1
      • Nov 2014 - Jun 2016

      Located in the heart of the San Fernando Valley, Van Nuys Airport (VNY) ranks as one of the world's busiest general aviation airports. • Increase brand awareness through social media coordination and content creation on platforms including: Facebook, Twitter, Instagram, Pinterest, Google Plus, YouTube, Yelp, Flickr. • Oversaw growth on social media platforms Facebook (185%), Twitter (132%), Instagram (41%) and Pinterest (90%) since December 2014. • Maintain and update LAWA VNY website and coordinating the quarterly Flight Tracks Newsletter via MailChimp. • Track monthly airport operations statistics with The Air Traffic Activity Data System (ATADS) • Participate in company marketing activation throughout the region: NBAA, VICA, The Valley Economic Alliance, etc. • Lead for VNY’s Team Los Angeles World Airports (LAWA) an organization consisting of VNY employees, tenants, family, and friends who volunteer their time for a wide variety of community projects. • VNY representative for Greater Van Nuys Rotary Club and Sherman Oaks Chamber of Commerce. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Feb 2014 - Aug 2015
    • India
    • Writing and Editing
    • Sales Associate
      • Feb 2013 - Feb 2014
    • Business Consulting and Services
    • 1 - 100 Employee
    • Public Relations Intern
      • Jan 2013 - Jun 2013

      • Research and outreach with bloggers • Help maintain and update media lists • Facilitate stylist and editorial pulls • Coordinate returns • Daily upkeep of showroom • Create and upload press clips for clients • Research celebrity blogs and websites for client-affiliated content • Research trends in fashion and pop culture • Research and outreach with bloggers • Help maintain and update media lists • Facilitate stylist and editorial pulls • Coordinate returns • Daily upkeep of showroom • Create and upload press clips for clients • Research celebrity blogs and websites for client-affiliated content • Research trends in fashion and pop culture

Education

  • Woodbury University
    Bachelor of Business Administration (B.B.A.), Fashion Marketing
    2012 - 2015

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