Senior Digital Marketing Associate

• Aug 2022 - Present

Paid Media Manager

• Dec 2021 - May 2022

• Worked directly with stakeholders to recommend, plan, and execute enterprise paid marketing activations on multiple platforms such as Google Search, YouTube, Facebook, LinkedIn, and Twitter. • Oversaw marketing budgets upwards of $1,000,000 per quarter, split between multiple channels such as Paid Social, Paid Search, Content Syndication, and Display Ads. • Worked directly with external agencies and vendors to execute marketing campaigns. • Managed 6sense dashboards and used ABM to… Show more • Worked directly with stakeholders to recommend, plan, and execute enterprise paid marketing activations on multiple platforms such as Google Search, YouTube, Facebook, LinkedIn, and Twitter. • Oversaw marketing budgets upwards of $1,000,000 per quarter, split between multiple channels such as Paid Social, Paid Search, Content Syndication, and Display Ads. • Worked directly with external agencies and vendors to execute marketing campaigns. • Managed 6sense dashboards and used ABM to target specific enterprises throughout the world. • Ran top-of-funnel campaigns focusing on awareness to middle-of-funnel consideration campaigns to bottom-of-funnel nurture campaigns, ensuring Net New Names were converted to MQLs and SQLs. • Created social lead generation forms within social platforms for highest possible conversion rates. • Managed paid media for multiple enterprise business units within the company from Networking and Healthcare to Artificial Intelligence. • Used CRMs such as Salesforce and Marketo to direct leads to the sales team and managed Adobe Analytics and Tableau dashboards to track user experience and lead flow. • Leveraged project management tools (JIRA and Asana) to keep track of multiple campaigns/projects. • Delivered weekly optimized reports to campaign teams which included KPI’s, metrics, benchmark metrics, highlights, and recommendations for future campaigns. Show less • Worked directly with stakeholders to recommend, plan, and execute enterprise paid marketing activations on multiple platforms such as Google Search, YouTube, Facebook, LinkedIn, and Twitter. • Oversaw marketing budgets upwards of $1,000,000 per quarter, split between multiple channels such as Paid Social, Paid Search, Content Syndication, and Display Ads. • Worked directly with external agencies and vendors to execute marketing campaigns. • Managed 6sense dashboards and used ABM to… Show more • Worked directly with stakeholders to recommend, plan, and execute enterprise paid marketing activations on multiple platforms such as Google Search, YouTube, Facebook, LinkedIn, and Twitter. • Oversaw marketing budgets upwards of $1,000,000 per quarter, split between multiple channels such as Paid Social, Paid Search, Content Syndication, and Display Ads. • Worked directly with external agencies and vendors to execute marketing campaigns. • Managed 6sense dashboards and used ABM to target specific enterprises throughout the world. • Ran top-of-funnel campaigns focusing on awareness to middle-of-funnel consideration campaigns to bottom-of-funnel nurture campaigns, ensuring Net New Names were converted to MQLs and SQLs. • Created social lead generation forms within social platforms for highest possible conversion rates. • Managed paid media for multiple enterprise business units within the company from Networking and Healthcare to Artificial Intelligence. • Used CRMs such as Salesforce and Marketo to direct leads to the sales team and managed Adobe Analytics and Tableau dashboards to track user experience and lead flow. • Leveraged project management tools (JIRA and Asana) to keep track of multiple campaigns/projects. • Delivered weekly optimized reports to campaign teams which included KPI’s, metrics, benchmark metrics, highlights, and recommendations for future campaigns. Show less

Production Team Lead

• Oct 2018 - Nov 2021

• Managed the entire digital marketing production team from all service aspects of the company for small and medium-sized service businesses, SEO, Google Ads, Web Design. • Led marketing campaigns for small to medium-sized businesses offering home services, products, and local services. • Led multiple marketing campaigns from idea to goal setting to execution & completion. • Focused efforts on the largest return on investment based solely on the client’s goals and expectations. •… Show more • Managed the entire digital marketing production team from all service aspects of the company for small and medium-sized service businesses, SEO, Google Ads, Web Design. • Led marketing campaigns for small to medium-sized businesses offering home services, products, and local services. • Led multiple marketing campaigns from idea to goal setting to execution & completion. • Focused efforts on the largest return on investment based solely on the client’s goals and expectations. • Oversaw all SEO marketing efforts including on-site SEO, off-site SEO, and local SEO. • Optimized and managed Google Ads, Facebook Manager, and other lead generation campaigns. • Led marketing efforts for clients including Facebook social marketing, Blog/Content creation, social media optimizations, Google My Business optimizations, and more. • Collected and analyzed data to track user experience, and benefits/drawbacks of user interface in order to optimize marketing efforts and campaigns. • Became proficient in project management tools such as Asana, Basecamp, and Airtable. • Mastered multiple tools such as Google Analytics, Google Tag Manager, Google Search Console, Bing Webmaster Tools, Agency Analytics, Ahrefs, Screaming Frog, YEXT, and Adobe Analytics. • Used Microsoft and Apple products/software daily such as Microsoft Word, Excel. PowerPoint and Apple Pages, Numbers, and Keynote. Show less • Managed the entire digital marketing production team from all service aspects of the company for small and medium-sized service businesses, SEO, Google Ads, Web Design. • Led marketing campaigns for small to medium-sized businesses offering home services, products, and local services. • Led multiple marketing campaigns from idea to goal setting to execution & completion. • Focused efforts on the largest return on investment based solely on the client’s goals and expectations. •… Show more • Managed the entire digital marketing production team from all service aspects of the company for small and medium-sized service businesses, SEO, Google Ads, Web Design. • Led marketing campaigns for small to medium-sized businesses offering home services, products, and local services. • Led multiple marketing campaigns from idea to goal setting to execution & completion. • Focused efforts on the largest return on investment based solely on the client’s goals and expectations. • Oversaw all SEO marketing efforts including on-site SEO, off-site SEO, and local SEO. • Optimized and managed Google Ads, Facebook Manager, and other lead generation campaigns. • Led marketing efforts for clients including Facebook social marketing, Blog/Content creation, social media optimizations, Google My Business optimizations, and more. • Collected and analyzed data to track user experience, and benefits/drawbacks of user interface in order to optimize marketing efforts and campaigns. • Became proficient in project management tools such as Asana, Basecamp, and Airtable. • Mastered multiple tools such as Google Analytics, Google Tag Manager, Google Search Console, Bing Webmaster Tools, Agency Analytics, Ahrefs, Screaming Frog, YEXT, and Adobe Analytics. • Used Microsoft and Apple products/software daily such as Microsoft Word, Excel. PowerPoint and Apple Pages, Numbers, and Keynote. Show less

Marketing Manager

• Jan 2015 - Aug 2018

• Led all marketing efforts for the small business including Facebook Manager, Google Ads, SEO, and content management. • Collected analytical data to understand user experience and behavior in order to optimize marketing campaigns. • Used Microsoft products to store and display data for company owners (Excel, Word, PowerPoint). • Trained in sales of various products the company offered. • Managed the entire marketing team including the SEO Team, Lead Generation Team, and User… Show more • Led all marketing efforts for the small business including Facebook Manager, Google Ads, SEO, and content management. • Collected analytical data to understand user experience and behavior in order to optimize marketing campaigns. • Used Microsoft products to store and display data for company owners (Excel, Word, PowerPoint). • Trained in sales of various products the company offered. • Managed the entire marketing team including the SEO Team, Lead Generation Team, and User Experience Team. • Worked directly with CEO to ensure marketing ROI goals were reached. Show less • Led all marketing efforts for the small business including Facebook Manager, Google Ads, SEO, and content management. • Collected analytical data to understand user experience and behavior in order to optimize marketing campaigns. • Used Microsoft products to store and display data for company owners (Excel, Word, PowerPoint). • Trained in sales of various products the company offered. • Managed the entire marketing team including the SEO Team, Lead Generation Team, and User… Show more • Led all marketing efforts for the small business including Facebook Manager, Google Ads, SEO, and content management. • Collected analytical data to understand user experience and behavior in order to optimize marketing campaigns. • Used Microsoft products to store and display data for company owners (Excel, Word, PowerPoint). • Trained in sales of various products the company offered. • Managed the entire marketing team including the SEO Team, Lead Generation Team, and User Experience Team. • Worked directly with CEO to ensure marketing ROI goals were reached. Show less