Experience

Tross

• Israel
• Advertising Services
• 1 - 100 Employee

• VP Clients & Performance

  • May 2020 - Present

  Spearing a global eCommerce B2C marketing team and creative hub of ~6. I define performance KPIs, analyze the ROI of all marketing efforts, and evaluate marketing effectiveness. Influence the company’s management decision-making and manage its full billing cycle.

• Campaign Manager

  • Aug 2018 - May 2020

  Experienced in planning and creating eCommerce and lead generation campaigns across Google and Facebook ads. Managed and consulted over 100 international clients and handled >$7M budget, raised >$24.5M in funding. Successfully analyzed data to optimize ads and remain ROAS sensitive, while exercising creativity in ad copy, email marketing & landing page optimization.



LATET - Israeli Humanitarian Aid

• Israel
• Civic and Social Organizations
• 1 - 100 Employee

• Assistant to the Director

  • 2017 - 2018



Knesset

• Israel
• Government Administration
• 200 - 300 Employee

• Parliamentary Advisor to MK. Yael German

  • 2015 - 2017

  MK's PR and social media platform management, released press statements, conducted pre-legislation research, and wrote bills. Produced conferences including LGBT Rights, and Animal Rights Lobby. MK's PR and social media platform management, released press statements, conducted pre-legislation research, and wrote bills. Produced conferences including LGBT Rights, and Animal Rights Lobby.



Israel Defense Forces

• Israel
• Armed Forces
• 700 & Above Employee

• Operations Officer- Captain

  • Apr 2010 - Sep 2013