Experience

来伊份

• 1 - 100 Employee

• Chief Marketing Officer

  • Feb 2020 - Present

  Overview: The only post-90s executive in the group, manages the marketing budget of 100 million yuan, reports directly to the chairman, and leads the brand team of more than 40 people. During his tenure, quick help transform the brand younger, reshape around "fresh snacks" brand positioning, create a new "yard" retail environment, improve the image of the brand internationalization, Shanghai Shanghai gene and around face flow of digital integrated marketing and dividends, open a national awareness of the brand, proportion of young users quickly promoted, Achieve online and offline business closed loop, the integration of quality and efficiency to help the company's sales performance double digit growth, individual large single product growth in hundreds of digits. At the end of 2020, he was awarded the "Best Employee of the Year" by the chairman of the board. At the same time, the brand terminal store image upgrade "Lyfen Mall" won the enterprise's "innovation first Prize". Later, with excellent resource integration and pioneering creativity, several projects won more than ten industry marketing awards. Show less



Goodbaby International

• Manufacturing
• 100 - 200 Employee

• Creative Director

  • Aug 2018 - Oct 2019

  Overview: One of the core members of brand transformation, and the only director of the group born in the 1990s, reports directly to the CEO of the Chinese market. Tens of millions of budget operators, leading the company's many major brand projects. In actual practice, it imitates the dual-core mode of "CEO+ Creative director" commonly used in luxury brand management, and quickly realizes the brand image upgrading, the transformation of younger users, product iteration and digital channel innovation. Goodbaby Group has a variety of categories and has formed a multi-brand matrix. As the brand creative director of the Group, I deeply transformed the multi-brand product lines of empowered products BU (GB), children's wear BU (GB Kids), nursing products BU (GB Care) and achieved double-digit growth in performance. Among them, individual products have become the king of explosive style (tens of millions of orders) of their own channels and dealers. At the same time, in terms of integrated marketing, "30 for 30", luxury designers' cooperation, artists' co-signing and other projects are highly praised by e-commerce platforms and the new generation of precious mothers. Show less



CONNECTIONSy

• Italy
• Retail Apparel and Fashion

• Founder

  • Mar 2016 - Aug 2018

  Overview: The brand by Mr Yang on founded in milan, Italy in 2016, this is the rise of a group of outstanding independent designer brands of China s, in the face of accelerated economic globalization, China's fashion industry scarce resources of high quality creative design, the curiosity of consumers, as well as the collective exchange fair business model, makes the brand in 2 years (4 season products) sales. Showrooms have been set up in Milan, New York and Shanghai, and their products have been sold to Europe, North America and mainland China, and have been widely recognized by customers. Several collections of them have been reported by foreign magazines, including Italian Vogue, Elle and so on. Yang Shang was not only responsible for brand management, but also responsible for clothing design and research, brand marketing, public relations, and supply chain sales channel management, which enabled him to have diversified and complex manager qualities at an early age. She actively participated in milan Fashion Week, Shanghai Fashion Week, New York Fashion Week and other international fashion events, and accumulated a large number of international resources during this period. Show less



Avaro Figlio

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• CEO Assistant

  • Feb 2015 - Mar 2016

  Overview : One of the famous luxury fashion brand in Milan, whose products have been sold to the world since the early 2000s. With its Italian heritage, exquisite workmanship, and elegant and innovative styling, the brand is deeply loved by customers in Europe, North America and the Middle East. Yang shang has been working for the brand since he was a master's student, under the guidance of legendary creative director Dario Figlio. During his tenure, he absorbed a lot of management experience, design concept, value system, image management, mature supply chain management and global marketing skills of Italian luxury brands, which laid a solid foundation for Mr. Yang shang's subsequent entrepreneurship and made him possess quite excellent aesthetic taste. The brand has many European fashion resources, such as magazine editors, famous photographers, supermodels, actors and singers, etc. But all these achievements are inseparable from the ingenuity of "Made in Italy". Show less