Shang Hui Chua
Head Of Marketing & Sales at Mantissa College- Claim this Profile
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English -
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Chinese -
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Malay -
Topline Score
Bio
Credentials
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Introduction to Social Media Marketing
CourseraNov, 2022- Nov, 2024 -
Investment Portfolio Management
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Experience
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Mantissa College
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Malaysia
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Higher Education
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1 - 100 Employee
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Head Of Marketing & Sales
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Jun 2010 - Present
Online Marketing SpecialistCo-managed all online marketing for company websites (desktop/mobile). Oversaw and guided team members through training materials and workflow organization. Coordinated across multiple departments internally (marketing, graphic, registry, academic, principal office etc.), and collaborated with external consultants, including IT professionals and recruitment agencies. Successes include:1) Social Media & Community Management: Ability to create social media presence across Facebook, Twitter, and YouTube for the company.2) Copywriting & Content Development: Developed SEO/viral-optimized content for company websites, writing many blog posts, site copy, and promotional messages.3) PPC Advertising: Oversaw multiple successful searches, display, and mobile advertising campaigns, including writing and testing ad copy. Consistently increased click-through rates and ROI on PPC advertising, driving improvements of up to 80% over prior results. 4) Email Marketing: Revamped email marketing content plans and schedule for the top sites, delivering an average 30% open rate (formerly 12%) by dramatically improving content and headlines. 5) Growing social media presence: Ensured company brand maintained its voice and targeted the right audience. - Grew Facebook page for Mantissa College from scratch to pools of followers and “likes” through smart content curation, effective engagement, and targeted Facebook advertising. 6) SEO: Constantly maintain and achieved top 15 Google ranking on key terms for the company sites after optimizing content. 7) Landing Page Optimization: Drove leads generation for all the programme and promotions for the company by writing and testing landing page copy to improve conversions. General Marketing Roles1) Responsible in transforming the whole Marketing / Sales processes into full automation via CRM software (Hubspot) and spearheading the framework for the entire Marketing processes into full automation
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Lecturer
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Jan 2015 - Present
Delivering lectures to groups of students and using advanced teaching techniques to inspire and motivate them for higher level qualifications and then employment. Responsible for organizing open evenings and giving demonstrations to students and parents on the colleges commitment to high quality education and training.-Organized, implemented and monitored programmes and assessments.-Was responsible for preparing learning material for courses and devising relevant practical activities.-Involved in course team activities and curriculum development for students.-Participated in the interviewing of potential students.-Experience of applying for external grants (EPF / PTPTN)
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Head of ICT Office
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Jan 2009 - Jun 2010
1) Developed, design and maintaining of the company website and mobile website2) Developed, and designed the Learning Portal from scratch for the usage of the stake holders.3) Spearhead the implementation of CMS (College Management System) system in the organisation from the initial setup, data migration, troubleshooting of bugs with the supplier, data implementation, training of staff to familiarise with the system, training of students with to acquaint with the system, constant monitoring of the system for on and off issues.4) Installing and configuring computer hardware operating systems and applications;5) Monitoring and maintaining computer systems and networks;6) Troubleshooting system and network problems and diagnosing and solving hardware or software faults (Servers and network);7) Providing support, including procedural documentation and relevant reports;8) Supporting the roll-out of new applications
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Assistant to Accountant cum admin support
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Aug 2008 - Jun 2009
1) Responsible for monthly payroll processing and benefits administration;2) Responsible for statutory contributions computation & ensure timely submissions of statutory payment and reports;3) Responsible to prepare payroll reconciliation reports for management review & payroll related information for auditors;4) Responsible to update staff leave records5)Assist in ad-hoc duties as and when assigned
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Office Administation
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Jan 2008 - Aug 2008
1) Pick up calls from main line and handle caller’s inquiries.2) Attend to guests/ visitors on timely manners.3) Upkeep of meeting rooms and serve guests/ visitors drinks when required.4) Assist in the coordination of Certificate and academic classes.5) Project Manager for the Education Management System (EMS) in ensuring the system is implemented on time and accurately according to the time line given6) Deal with any ad-hoc task assigned by the Academic Director or supervisor
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Education
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2010 - 2011
ESGCI
Master in Business Administration, Specialized in Strategic Project Management & International Marketing -
2009 - 2010
ESGCI
Bachelor's Degree, Specialized in Finance & Management -
2007 - 2008
Mantissa College
Diploma in Business Admin, General Business Administration
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