Experience

Purple Strategies

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Director

  • Oct 2022 - Present

• Director

  • Jan 2019 - Oct 2022

  Shane brings more than thirteen years of experience as a communications and political strategist to Purple where he works with clients on reputation, issues management and advocacy challenges.



U.S. House of Representatives

• United States
• Legislative Offices
• 700 & Above Employee

• Communications Director

  • Dec 2016 - Jan 2019

  Oversaw the development and implementation of an effective proactive communications, social media, and paid advertising strategy aimed at maximizing the Congressman’s media presence and highlighting key messaging points. Worked closely with network producers, on-air-talent, print reporters, and online bloggers both in Los Angeles and in Washington, D.C. to drive home the Congressman’s message and goals and the enhance the Congressman’s exposure. Coordinated all TV, radio, and new media requests and serve as the Congressman’s spokesman. Show less

• Deputy Chief of Staff | Communications Director

  • Dec 2012 - Dec 2016

  Highlighted main messaging goals and benchmarks to ensure the Congressman’s traditional communications strategy was being effectively delivered. Developed new media strategies across four different platforms to maximize message exposure and continuity. Drafted social media content, emails, speeches, and talking points for speaking engagements, floor procedures, and interviews. Served as the Congressman’s on-the-record spokesman. Actively monitored, tracked, and circulated relevant media coverage. Led a team of three focused on expanding the Congressman’s presence through all mediums both locally and nationally. Show less



Matt Cartwright for U.S. Congress

• Scranton, Pennsylvania Area

• Campaign Manager | Political Director

  • Jan 2012 - Dec 2016

  Led underdog candidate to 14-point Democratic primary victory over a 20-year incumbent Congressman in 2012, and a 20-point victory in the general election; Secured reelection with a 14-point victory in 2014. Designed a comprehensive traditional and new media communications plan targeted at constituencies to cement the Candidate’s key message points. Oversaw campaign finance operation with average election year budget of $750,000 that had raised over $7 million to date. Generated and implemented digital and traditional media buying strategy using top line and cross-tab polling data, spending well over $1 million across 3 media markets. Managed 15 staff members, 5 consultants, and 6 office locations (at height of campaign). Show less



Madden, Moriarty and Mosquera (NJ LD-4)

• Sewell, NJ

• Deputy Campaign Manager

  • Aug 2011 - Nov 2011

  Worked with consultant team and candidates to draft and analyze a complete field plan and operating budget. Coordinated and scheduled all candidate outreach, community and campaign related events. Organized and managed paid canvass program that includes 50 shifts per day, totaling nearly 50,000 contacts. Utilized Catalist and VAN to create micro-targeted persuasion and GOTV universes. Worked with consultant team and candidates to draft and analyze a complete field plan and operating budget. Coordinated and scheduled all candidate outreach, community and campaign related events. Organized and managed paid canvass program that includes 50 shifts per day, totaling nearly 50,000 contacts. Utilized Catalist and VAN to create micro-targeted persuasion and GOTV universes.



DCCC

• United States
• Political Organizations
• 200 - 300 Employee

• Research and Tracking

  • Aug 2011 - Sep 2011

  Covering PA-6, PA-7, PA-8, PA-15 and NJ-3. Covering PA-6, PA-7, PA-8, PA-15 and NJ-3.



Isaiah Thomas for City Council

• Philadelphia, PA

• Campaign Manager

  • Feb 2011 - May 2011

  Managed a city-wide campaign with an electorate of over 1 million. Created an intensive targeted field operation, resulting in top five results in each targeted Ward. Wrote campaign releases, email blasts and other media correspondence as needed. Garnered 31,307 votes with only $15,000 making the campaign the top vote getter per dollar city-wide. Managed a city-wide campaign with an electorate of over 1 million. Created an intensive targeted field operation, resulting in top five results in each targeted Ward. Wrote campaign releases, email blasts and other media correspondence as needed. Garnered 31,307 votes with only $15,000 making the campaign the top vote getter per dollar city-wide.



Rich DeMarco for Philadelphia City Council

• Campaign Manager

  • Mar 2011 - Mar 2011

  Worked with consultant team to draft and analyze a complete campaign plan, including field, finance and mail. Initiated call time operation that allowed the candidate to make over 150 dials per day on average. Wrote campaign budget of $310,000. Worked with consultant team to draft and analyze a complete campaign plan, including field, finance and mail. Initiated call time operation that allowed the candidate to make over 150 dials per day on average. Wrote campaign budget of $310,000.



Bill Holmes for PA

• Campaign Manager

  • Aug 2010 - Nov 2010

  I worked with the PA House Democratic Campaign Committee to create targeted field, GOTV and vote by mail plans; as well as an operating campaign budget. I put in place a robust field operation, reaching nearly 20,000 voters; I created and successfully implemented a full and regimented finance solicitation program using union outreach and current donor research. I worked with the PA House Democratic Campaign Committee to create targeted field, GOTV and vote by mail plans; as well as an operating campaign budget. I put in place a robust field operation, reaching nearly 20,000 voters; I created and successfully implemented a full and regimented finance solicitation program using union outreach and current donor research.



Mark Schauer for Congress

• Regional Field Organizer

  • May 2010 - Jul 2010

  Developed and successfully implemented a detailed field plan for Jackson County, the largest in district. Organized numerous field events, such as: one on one's, organizational meetings, public events. Maximized voter contact through a regimented phone bank and canvass recruitment operation. Developed and successfully implemented a detailed field plan for Jackson County, the largest in district. Organized numerous field events, such as: one on one's, organizational meetings, public events. Maximized voter contact through a regimented phone bank and canvass recruitment operation.



Doug Pike for Congress

• Field Organizer

  • Aug 2009 - May 2010

  Maintain and help to build the financial database using NGP Software. Create financial call sheets, finding all necessary information through research. Participated in the organization and creation of numerous fund raising events. Organized petition and lit drop canvasses, generating participation and knocking 10,000 doors in two days. Coordinated a recent TV ad shoot, recruiting volunteers and shoot areas working directly with the producer. Maintain and help to build the financial database using NGP Software. Create financial call sheets, finding all necessary information through research. Participated in the organization and creation of numerous fund raising events. Organized petition and lit drop canvasses, generating participation and knocking 10,000 doors in two days. Coordinated a recent TV ad shoot, recruiting volunteers and shoot areas working directly with the producer.



Mike McGann for Clerk of Courts

• Campaign Volunteer

  • Jun 2009 - Nov 2009

  Phone banked in order to raise awareness of November 3, 2009 election. Organized meet and greets with various clubs at West Chester University. Spearheaded GOTV field plan, developing Election Day tasks and maximizing turnout. Phone banked in order to raise awareness of November 3, 2009 election. Organized meet and greets with various clubs at West Chester University. Spearheaded GOTV field plan, developing Election Day tasks and maximizing turnout.



Joe Sestak for Congress

• Campaign Intern

  • May 2009 - Aug 2009

  Learned the bulk mail process through an 80,000 person fund raising mailing. Implemented use of communication skills to interact with inquisitive constituents. Continued to build the constituent database through research and data entry using VAN. Learned the bulk mail process through an 80,000 person fund raising mailing. Implemented use of communication skills to interact with inquisitive constituents. Continued to build the constituent database through research and data entry using VAN.



Carolyn Comitta for Mayor

• Campaign Volunteer

  • Jan 2009 - May 2009

  Supported Carolyn in the field introducing the candidate through canvassing. Performed numerous tasks on Primary Day, handing out literature and answering questions. Supported Carolyn in the field introducing the candidate through canvassing. Performed numerous tasks on Primary Day, handing out literature and answering questions.