Shane Smith
Creative Director at Lush Retail Environments- Claim this Profile
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Bio
Yolanda Hunt-Boes, MBA, PMP, PCM
Shane is a highly talented designer who is creative and comprehensive in his design approach. He knew the Sony brand inside and out, always delivering fresh and effective solutions. Shane is a consummate professional with an energetic and focused work ethic. He consistently delivered great work under tight timelines. It was a pleasure working with Shane and I hope our professional paths cross again.
francois sulic
I've known Shane since he graduated from college and begun his remarkable career—from intern to chief creative director—spending many years over the past 3 decades working with me, first at ParkerSulic and then at Sulic. Shane is one of those few individuals who get better and wiser as time goes by, without losing that childlike curiosity and passion that let him see every new day as the best one of his life. Regardless of the scope of the project or the size of the client—the likes of Siemens, Nike, Sony, ScubaPro, and Microsoft, among others—Shane always delivered superior creative work. Strikingly effective and memorable work, under frequently absurd time and budgetary pressures. Simply put, Shane is a leader. But the best aspect of him is the nature of his character. Always decisive and strong, yet compassionate when it counts. A genuine man who's friendship I'll treasure forever, and one who will add substantial value and quality to any workplace fortunate to have him.
Yolanda Hunt-Boes, MBA, PMP, PCM
Shane is a highly talented designer who is creative and comprehensive in his design approach. He knew the Sony brand inside and out, always delivering fresh and effective solutions. Shane is a consummate professional with an energetic and focused work ethic. He consistently delivered great work under tight timelines. It was a pleasure working with Shane and I hope our professional paths cross again.
francois sulic
I've known Shane since he graduated from college and begun his remarkable career—from intern to chief creative director—spending many years over the past 3 decades working with me, first at ParkerSulic and then at Sulic. Shane is one of those few individuals who get better and wiser as time goes by, without losing that childlike curiosity and passion that let him see every new day as the best one of his life. Regardless of the scope of the project or the size of the client—the likes of Siemens, Nike, Sony, ScubaPro, and Microsoft, among others—Shane always delivered superior creative work. Strikingly effective and memorable work, under frequently absurd time and budgetary pressures. Simply put, Shane is a leader. But the best aspect of him is the nature of his character. Always decisive and strong, yet compassionate when it counts. A genuine man who's friendship I'll treasure forever, and one who will add substantial value and quality to any workplace fortunate to have him.
Yolanda Hunt-Boes, MBA, PMP, PCM
Shane is a highly talented designer who is creative and comprehensive in his design approach. He knew the Sony brand inside and out, always delivering fresh and effective solutions. Shane is a consummate professional with an energetic and focused work ethic. He consistently delivered great work under tight timelines. It was a pleasure working with Shane and I hope our professional paths cross again.
francois sulic
I've known Shane since he graduated from college and begun his remarkable career—from intern to chief creative director—spending many years over the past 3 decades working with me, first at ParkerSulic and then at Sulic. Shane is one of those few individuals who get better and wiser as time goes by, without losing that childlike curiosity and passion that let him see every new day as the best one of his life. Regardless of the scope of the project or the size of the client—the likes of Siemens, Nike, Sony, ScubaPro, and Microsoft, among others—Shane always delivered superior creative work. Strikingly effective and memorable work, under frequently absurd time and budgetary pressures. Simply put, Shane is a leader. But the best aspect of him is the nature of his character. Always decisive and strong, yet compassionate when it counts. A genuine man who's friendship I'll treasure forever, and one who will add substantial value and quality to any workplace fortunate to have him.
Yolanda Hunt-Boes, MBA, PMP, PCM
Shane is a highly talented designer who is creative and comprehensive in his design approach. He knew the Sony brand inside and out, always delivering fresh and effective solutions. Shane is a consummate professional with an energetic and focused work ethic. He consistently delivered great work under tight timelines. It was a pleasure working with Shane and I hope our professional paths cross again.
francois sulic
I've known Shane since he graduated from college and begun his remarkable career—from intern to chief creative director—spending many years over the past 3 decades working with me, first at ParkerSulic and then at Sulic. Shane is one of those few individuals who get better and wiser as time goes by, without losing that childlike curiosity and passion that let him see every new day as the best one of his life. Regardless of the scope of the project or the size of the client—the likes of Siemens, Nike, Sony, ScubaPro, and Microsoft, among others—Shane always delivered superior creative work. Strikingly effective and memorable work, under frequently absurd time and budgetary pressures. Simply put, Shane is a leader. But the best aspect of him is the nature of his character. Always decisive and strong, yet compassionate when it counts. A genuine man who's friendship I'll treasure forever, and one who will add substantial value and quality to any workplace fortunate to have him.
Experience
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Lush Retail Environments
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director
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Sep 2018 - Present
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Sony Electronics
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United States
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Computers and Electronics Manufacturing
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700 & Above Employee
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Art Director
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Sep 2010 - Dec 2017
Working with Sony Marketing Communications Managers from multiple departments to develop innovative sales incentive campaigns. Created Sony branded collateral tailored for distributors, retailers and field sales to penetrate new accounts and develop new business within multiple industry segments. Working with Sony Marketing Communications Managers from multiple departments to develop innovative sales incentive campaigns. Created Sony branded collateral tailored for distributors, retailers and field sales to penetrate new accounts and develop new business within multiple industry segments.
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Sulic Worldwide
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United States
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Advertising Services
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Creative Director
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Jun 2001 - Jun 2008
Directed multiple discipline creative department providing concept and design for national and regional brands. Performed client presentations as an integral part of the account team. Managed schedules, budgets and deliverables of outside vendors and partners. Directed multiple discipline creative department providing concept and design for national and regional brands. Performed client presentations as an integral part of the account team. Managed schedules, budgets and deliverables of outside vendors and partners.
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Thor Motocross
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Retail Apparel and Fashion
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1 - 100 Employee
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Art Director
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May 1998 - Jun 2001
Directed in-house creative marketing team for motocross apparel and lifestyle brand during explosive growth in scope, budgets, and staff following acquisition by Parts Unlimited, the world’s largest distributor in the powersports industry. Helped grow the Thor brand into a dominant national brand with over $40 million in annual retail sales. Directed in-house creative marketing team for motocross apparel and lifestyle brand during explosive growth in scope, budgets, and staff following acquisition by Parts Unlimited, the world’s largest distributor in the powersports industry. Helped grow the Thor brand into a dominant national brand with over $40 million in annual retail sales.
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Education
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San Diego State University-California State University
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