Experience

YoungMinds
• India
• Education Administration Programs
• Senior Supporter Mobilisation Manager

  • Jul 2021 - Present


Cancer Research UK (CRUK)

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Campaigns Manager

  • May 2019 - Aug 2021

  Campaign development: Overseeing the development and delivery of political campaigns, including on the NHS workforce and childhood obesity. Supporter Journeys: Developing cross org campaigning, brand and fundraising journeys, following movement building principles for deeper level engagement. Team leader: Line manager for 3 direct reports, and matrix manager for 2 campaign advisers. Project management and budget responsibility: Overseeing resource allocation, informing organisation strategy and campaign moments. Show less



Scope

• United States
• Public Health
• 1 - 100 Employee

• Policy and Campaigns Manager

  • Jun 2018 - May 2019

  Policy and campaign development: Overseeing the development and delivery of the children and families strategic theme. This includes commissioning research and directing policy and influencing approaches. Team leader: Manager of the policy adviser and campaigns assistant. Cross-organisation project manager for the children and families integrated milestone campaigns. This includes overseeing delivery of outputs across the organisation and evaluation and impact measuring for Senior Leadership and Board. Project management and budget responsibility: Overseeing resource allocation, informing organisation strategy and campaign moments. Show less



Unicef UK

• United Kingdom
• Non-profit Organizations
• 300 - 400 Employee

• Senior Campaigns Adviser

  • May 2015 - Jun 2018

  Campaign strategy development: Designing and leading the delivery of the public engagement component of the advocacy strategies. As the only dedicated digital campaigner’ I have delivered the organisation’s best supported e-actions. Supporter journey lead: Developing the e-campaigning retention and acquisition journeys, including the transition to support local campaigning and fundraising. Creative and content lead: Leading the messaging for all campaign emails and e-campaigning platforms. Commissioning digital assets across Unicef UK channels and online influencer networks. Advising and writing creative agency briefs for cross-organisational campaigns. Briefing internal teams and freelancers for asset gathering missions. Stakeholder coordination: I was seconded to UNICEF’s Division of Communications in New York to develop the public engagement strategy and the creative brief for the campaign which will be rolled out across all territories. Audience insight: Supporting the cross-organisational audience insight projects, including writing briefs for agencies and focus group testing. Marketing lead: Managing budgets and strategies for supporter acquisition across a number of platforms, including Facebook and Change.org. Campaign data management: Managing our supporter database, ensuring processes are compliant with marketing regulations. This includes acting as the campaign team’s focal point on GDPR compliance. Performance analyst: Created analysis tools and dashboards which incorporated campaign data, mosaic and behavioural insights to evaluate and inform supporter journeys and advocacy strategies. I was seconded to DFID to support campaign analysis, with the evidence used to inform the Department’s social media content strategy. Training: Facilitating staff training on website and online engagement tools, as well as storytelling and asset gathering workshops for colleagues across the organisation. Show less



The National Autistic Society

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Senior Campaigns Officer

  • Sep 2008 - May 2015

  Integrating External Affairs campaigning: Developed a new network which supported autistic people to campaign at a national and local level, including through the media and in s policy context. The network led to an increased empowerment of our supporters, and radically shifted the internal culture for how to involve supporters in our work. Youth engagement lead: Managed the Young Campaigners Group, which trained young autistic people to run youth campaigns in line with the organisaton’s values and priorities. Participation strategy lead: Creating and delivering the strategy to involve autistic people in internal processes. This included training and supporting autistic people to be part of staff interview panels’ and creating meaningful forums to raise issues with the Senior Leadership Team. Media spokesperson: Spoke to national and local media, and received media training to address campaign issues and current affairs affecting autistic people. People management: Line managed the Participation Support Officer, interns and volunteers. Peer-to-peer support for colleagues to integrate principles of participation in their work. Support for Government Relations Team: Worked alongside the Government Relations Manager to identify targets, write briefings and support meetings. Event organiser: Coordinated party conference programme, campaign launch events and offline stunts. Communications: Coordinated internal and external communications, writing content for web and print publications. Show less



The Department for Education

• Brazil
• Public Policy Offices
• 100 - 200 Employee

• Higher Executive Officer

  • Feb 2010 - Mar 2011

  Communications and stakeholder lead: Coordinated stakeholder engagement for the Special Educational Needs and Disability Green Paper. This included the management of online consultations and focus groups. Policy adviser: Drafted submissions to the Minister on stakeholder engagement and reported on project progress, including financial assessments. Drafted Ministerial responses to Parliamentary questions, Committee hearings and debates, as well as public and stakeholder correspondence. Project management: Project manager and chair of the steering group for two sensory impairment projects. Financial management: Managed the Children, Young People and Families Grant Programmes for three separate voluntary sector organisations. Programme and project manager: Coordinated the Division’s project management and reporting within the Department and across Government, using PRINCE2 methodology. Show less