Experience

Cork City Council - Comhairle Cathrach Chorcaí

• Ireland
• Government Administration
• 1 - 100 Employee

• Corporate Affairs and International Relations Department

  • Aug 2021 - Present

  •Head of Internal Communications, managing the staff intranet, contributing written content and graphic content to communicate the work being done throughout the organisation to staff.•Project Manager on the 2021 & 2022 Cork Airport ‘Thank Cork it’s Christmas’ campaign. Managing the campaign budget and all stakeholder engagement. Responsible for the management of the campaign design and implementation across print, radio and digital. Recording an engagement of 416,000 over both campaigns.•Provision of support for high level marketing campaigns such as ‘Our City is Changing’ and 'The Docklands' , providing support on content for use across stakeholder events, social media, press releases, graphic design and website design.•Provide support the Lord Mayor’s office through photography and videography of official visits such as Ambassadors and various official events.•Manage media queries from local and national publications, working closely with relevant stakeholders both internally and externally.•Provide graphic design support, designing content for external adverts, social media and for internal communication purposes.•Support the Social Media Specialist with content, promoting the work being carried out by the council.•Manage web content feedback, providing monthly reports to relevant Directorates.•A member of the Major Emergency Response Communications Team, working during events such as flooding with relevant stakeholders Guards, Fire, HSE to communicate updates to public during such events.



Maxi Zoo Ireland Ltd

• Ireland
• Retail
• 1 - 100 Employee

• Marketing Executive- Temporary Cover

  • Feb 2021 - May 2021

  •Responsible for the creation, development and implementation of new social strategy in particular LinkedIn to increase brand awareness and equity.•Support to the Director of Marketing and Purchasing implementing national and localised campaigns across T.V, Radio, and Digital.•Responsible for the management of the Irish Marketing calendar and managing internal communications relating to campaign updates to relevant stake stakeholder.•Main lead in the updating of consumer focused policies such as complaints communications and procedures.•Support in brand partnership meetings, representing the needs of Maxi Zoo Ireland to ensure that both brands synergy is correct and in line with company standards.



H+A Marketing + PR

• Ireland
• Advertising Services
• 1 - 100 Employee

• Marketing Account Manager

  • Jun 2019 - Mar 2020

  Developing & Executing Brand Strategy•Supported in the creation & implementation of branding strategies for clients such as Lucozade Sport, Old Head of Kinsale, Keating Construction , Kays Kitchen & Colas Ireland.•Managed the development and execution of digital campaigns for all clients, including the Lucozade Sport Six Nations digital advertising campaign in 2019 (keyword research, SEO management and content creation).•Led rebranding campaigns for Colas Ireland & Keating Construction including the delivery of custom websites, sales collateral, event branding materials for corporate events, corporate videos, internal and external communication branded materials. •Responsible for the delivery of the 2019 CSR report for Colas Ireland, liaising with senior management to showcase the company’s commitment to sustainable business practices in line with the overall strategy.Internal and External Stakeholder Management•External stakeholder management included the day-to-day management of clients, holding monthly presentations to clients, discussing project progress, ad-hoc duties & budget management.•Internal management consisted of weekly project & sales reports to line manager& company directors, managing the graphic design & web development teams internal design calendars for all projects for the company.Creativity Management & Execution•Project lead on corporate videos for Keating Construction, developing and executing the storyboard, script and the management of the production shoot over two days. •Delivered client animation videos for internal corporate & event use, managing both the graphic development team and animation team.Budget Management•Responsible for achieving specific monthly income targets•Prepared marketing project budgets, reporting back KPI’s and forecasts to clients and internal stakeholders. •60% increase in H+A's marketing billings through the management & implementation of client campaigns.



Irish Examiner

• Media Production
• 100 - 200 Employee

• Advertising Executive

  • Mar 2019 - Jun 2019

  ● Management of all motoring clients advertising campaigns both print and digital.● Responsible for the design and execution of all design collateral, working with the internal design teams and clients to deliver engaging and relevant content.● Business development through the acquisition of new customers through events and onsite visits to grow the revenue of the news group● Worked on the “Build Your Brand” trade event, aiding in all presentations, setup and sales collateral design.● Project lead on the delivery of specific print and digital features and supplements.● Weekly client meetings to maintain relations and coordinate online and print campaigns in line with client objectives.



Higher Ground Gardens

• Marketing & Account Consultant

  • May 2018 - Dec 2018

  ● Led in the creation and implementation of social and print media marketing campaigns.● Managed all offline, localised campaigns to increase brand awareness and achieve financial targets through the design of collateral such as flyers, posters and online adverts.● Responsible for reporting all marketing campaign performance to management.● Managed company recruitment drives to fulfil company staffing needs, through targeted marketing materials and adverts.● Aided in accounting functions such as the invoicing of clients for services tendered.● The management of staff payroll using Quickbooks, T- Sheets and Mhelpdesk.



Bewleys Coffee Ltd

• Food and Beverage Services
• 100 - 200 Employee

• National Sales Executive

  • Jan 2017 - May 2018

  ● Responsible for the management the Bewley’s Musgrave account, 223 national grocery stores.● Developed store strategies to grow and maintain brand awareness.● Reported to the National Sales Director weekly on KPI’s and account progress.● Developed new product ideas and presented monthly presentations to company executives, including packaging, RRP and marketing recommendations to grow revenue.● Management of sector trade event stands.● Conducted daily store audits to ensure company standards were maintained and improved across all stores nationwide.● Carried out quantitative and qualitative research to maintain knowledge over both, customer trends and competitor actions, and presenting data to company officials.● Created and managed the monthly journey plan to ensure store visits were consistent across the account.● Performed cost-benefit and needs analysis of existing/potential customers to meet their needs.● Held in store negotiations to maximise Bewley’s product listings, shelf space and position.

• ERP Project Associate

  • Mar 2016 - Dec 2016

  ● Responsible for the training of all senior management and over 40 logistical staff members.● Developed reports to present to senior management on the progression of the implementation stage of the ERP system.● Responsible for the creation and implementation of an effective change management plan to promote the new ways of working within the company.● Worked with the ERP implementation team to develop new workflows to optimise the new system.



Smyths Toys Superstores

• Ireland
• Retail
• 700 & Above Employee

• Sales Associate

  • Sep 2012 - Oct 2015

  Delivery ManagementMerchandisingTraining of new staffDelegation of duties to ensure specific tasks were carried out efficientlyAwarded "Your Are the Difference" customer award, a certified customer service course Delivery ManagementMerchandisingTraining of new staffDelegation of duties to ensure specific tasks were carried out efficientlyAwarded "Your Are the Difference" customer award, a certified customer service course



State Examination Commission

• Assistant Superintendent

  • Jun 2015 - Jun 2015

  Superintendent of the state exams over the three week period, collecting and returning papers. Carrying out administration and assisting students when necessary Superintendent of the state exams over the three week period, collecting and returning papers. Carrying out administration and assisting students when necessary