Experience

Richmond Marketing

• Ireland
• Food & Beverages
• 100 - 200 Employee

• Head of Category & Business Intelligence

  • Sep 2022 - Present



Valeo Foods Ireland

• Ireland
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Senior Insights Manager & Cat Man Lead

  • Nov 2021 - Sep 2022

  Cat Man Lead for the business supporting the team of 3 Category Managers in delivering customer focussed category plans, developing key retailer engagements, and working cross-functionally to drive the success for our owned & partner brands

• Head of Insights & CSR Lead (Interim)

  • Apr 2021 - Nov 2021

  Leading the Insights agenda with a team of 3 Category Managers to deliver actionable insights for our brands on a daily basis and also as part of the Brand & Business Planning programmes. Educating and promoting the CSR message for the business with key stakeholders.

• Commercial Planning Manager

  • Aug 2020 - Apr 2021

  Commercial Planner for the Valeo Confectionery portfolio (both owned & partner brands) accountable for growing revenues through optimising pack, price & promotional plans to deliver on our customers and shoppers needs.

• Category & Insights Manager

  • Oct 2012 - Aug 2020

  Multi-faceted role with key responsibilities for leading everyday insights to commercial & marketing teams while also delivering strategic insight for longer term brand planning and category evolution. Retailer engagement is a core element of the role to lead the category management agenda with strategic partners.



NielsenIQ

• United States
• Information Services
• 700 & Above Employee

• Senior Client Manager & MS Consultant

  • Sep 2008 - Oct 2012

  Sales based role within the Retailer & Merchandising Services team working to deliver team sales target and manage key relationships with over 20 clients. Here I gained valuable basis of holistic process of data driven category insights and space planning solution. The role encompassed technical learning, sales forecasting, category management consultancy, leading MS team and reporting to Europe leadership team. Key responsibilities: • Management of over 20 clients (both retailer & manufacturers) • Support clients and wider Nielsen business with technical space & range solutions • Expertise in macro and micro space management • Delivered category management consultancy projects on behalf of clients • Responsible for tracking of revenue growth targets & opportunities • Champion of strategy targeting new market opportunities (Airport retail, Book shops, DIY) • Build and deliver presentations at client events, industry conferences and client solution meetings • Stepped up to lead the team for final 12 months with 3 direct reports • Reporting team performance and planning to Ireland management and Europe leadership teams • Developing best practice in areas of space & assortment with colleagues across Europe & America Show less



Superquinn

• County Dublin, Ireland

• Category Developer (secondment)

  • Jan 2010 - Sep 2010

  Secondment into Category Development team in the support office in Lucan reporting to Head of Category. • Responsibility for range reviews for Non-Food, Health & Beauty and Chilled categories • Working in conjunction with buyers, store operations & supply chain to deliver category growth • As graduate of Nielsen academy, applied learnings from research data and space management in Superquinn estate in advance of the Musgrave takeover • Full exposure to commercial workings of the retailer during this time, the only non-employee onsite to have this level of access. • Managed the category review process with key suppliers • Project managed the delivery of a full re-imagination of the Health & Beauty aisle • Key member of store safari tours for suppliers for both Chilled and Non-Food Show less



Tesco Ireland

• Ireland
• Retail
• 700 & Above Employee

• Space & Range Planner

  • Oct 2005 - Sep 2008

  Started as a Planogram Executive in Merchandising Team for Grocery & BWS categories. After 12 months I was promoted up to specialist role overseeing all Non-Food, Health & Beauty and Baby categories with 1 direct report (planogram executive) • Worked in conjunction with the commercial team to lead category growth agenda • Managed the Tesco PGR process as custodians of the critical path • Planned the category calendar in line with Tesco UK and local commercial objectives • Editor of the monthly merchandising magazine for stores • Liaised with commercial, supply chain, support office and marketing departments • Presented objective category viewpoint along with Dunnhumby throughout PGRs • Presented category story along with Buyer to senior commercial team Show less