Shane Marzola
Vice President of Business Development & Strategic Partnerships at NFT.com- Claim this Profile
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Bio
Tom Hill
Not only whip-smart as a business strategist, Shane is also a talented creative marketer. As our primary liaison with affiliates, he was master of a thousand details, steering us through all the complexities of the Diginet landscape. He also took on a key role in our social-digital efforts, both hands-on tactics and contributing great ideas. He is a rare combination, driven to work independently but also a generous team player and collaborator. Throw in a valuable wide-ranging knowledge of pop culture – music especially! – and it’s easy to see why he led the growth of the COZI TV business so adeptly.
Tom Hill
Not only whip-smart as a business strategist, Shane is also a talented creative marketer. As our primary liaison with affiliates, he was master of a thousand details, steering us through all the complexities of the Diginet landscape. He also took on a key role in our social-digital efforts, both hands-on tactics and contributing great ideas. He is a rare combination, driven to work independently but also a generous team player and collaborator. Throw in a valuable wide-ranging knowledge of pop culture – music especially! – and it’s easy to see why he led the growth of the COZI TV business so adeptly.
Tom Hill
Not only whip-smart as a business strategist, Shane is also a talented creative marketer. As our primary liaison with affiliates, he was master of a thousand details, steering us through all the complexities of the Diginet landscape. He also took on a key role in our social-digital efforts, both hands-on tactics and contributing great ideas. He is a rare combination, driven to work independently but also a generous team player and collaborator. Throw in a valuable wide-ranging knowledge of pop culture – music especially! – and it’s easy to see why he led the growth of the COZI TV business so adeptly.
Tom Hill
Not only whip-smart as a business strategist, Shane is also a talented creative marketer. As our primary liaison with affiliates, he was master of a thousand details, steering us through all the complexities of the Diginet landscape. He also took on a key role in our social-digital efforts, both hands-on tactics and contributing great ideas. He is a rare combination, driven to work independently but also a generous team player and collaborator. Throw in a valuable wide-ranging knowledge of pop culture – music especially! – and it’s easy to see why he led the growth of the COZI TV business so adeptly.
Experience
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NFT.com
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India
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Food and Beverage Services
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Vice President of Business Development & Strategic Partnerships
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Sep 2022 - Present
-Owned business development lifecycle end-to-end: Sized and scoped opportunities, engaged partners, negotiated mutually beneficial terms, identified and mitigated risks, and drove execution plan -Conducted and managed strategic outreach campaigns and initiatives to generate qualified leads and partner prospects -Forged and maintained strong relationships with executives at Web2 and Web3 companies (NFT projects, tech providers, gaming, sports teams, music labels) to uncover and pursue growth opportunities -Developed new business opportunities to increase brand awareness, user acquisition, revenue, and other relevant metrics -Oversaw partnership launches, worked with cross-functional teams to solve operational challenges, ensured we met our contractual obligations, and brought first-of-its-kind partnerships to life -Represented NFT.com at industry events and conferences Show less
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BlockFi
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United States
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Financial Services
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100 - 200 Employee
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Partnerships & Partner Success Lead
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Mar 2021 - Aug 2022
-Led partner success team, manage relationships with 250+ of the top YouTube, TikTok, Twitch, and Instagram crypto and finance content creators and influencers -Identified and develop partnership opportunities across crypto, finance, investing, and other verticals -Formed go-to-market strategy, and scale international partners, with a particular focus on Spanish-speaking influencers and/or those based in Latin America -Built the business and financial rationale for each partnership, aggregated feedback, and regularly analyzed data to track partner performance metrics to measure success and enhance efficiency -Oversaw all recruitment, activation, and communication to affiliates, and oversaw the day-to-day management of publishers, contracts, implementations, campaigns, and performance -Designed and implemented initiatives to grow partner performance through acquisition and retention tactics -Worked cross-functionally with growth team (marketing, social, creative) to optimize partner performance -Established product launch strategies/messaging for partners -Hired, onboarded, and supervised partner success associates -In charge of high-profile partnerships (e.g. Cade Cunningham and Matt James of “The Bachelor”) Show less
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NBCUniversal Media, LLC
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Media Production
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Manager of Partnerships, Affiliate Marketing, and Business Development (NBCUniversal/COZI TV)
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Oct 2016 - Feb 2021
-Headed day-to-day affiliate relations and operations for all COZI TV stations and broadcast partners nationwide -Negotiated and close affiliate deals, contracts, and renewals -Managed COZI TV marketing budget -Forged business relationships with content providers, and secure new co-marketing partnerships -Analyzed news and trends in broadcast distribution landscape to provide strategic information for business development -Evaluated distribution data for financial forecasting -Traveled to stations to conduct sales presentations and personnel meet and greets -Executed targeted marketing strategy for outdoor and digital buys -Orchestrated event marketing and off-air brand initiatives -Hired, onboarded, and supervised production assistants -Worked with Creative, Research, Legal, and Finance teams to secure deliverables necessary for station launches and long-term success Show less
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CBS
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Leasing Non-residential Real Estate
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1 - 100 Employee
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Affiliate Relations Coordinator, Station Services
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Feb 2012 - Sep 2016
-Served as network point person for ~120 affiliate stations-Ensured compliance with contractual agreements-Analyzed and reported on CBS Video Player site metrics -Set up closed-circuit feeds of affiliate marketing material-Built CBS Factbook and Resource Guide for affiliate partners-Collected station clearances and secured optimal makegoods of preempted programming -Arranged alternate in-market clearances of live sports programming
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Affiliate Relations Coordinator
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Sep 2011 - Jan 2012
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Affiliate Relations Administrator
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Sep 2008 - Aug 2011
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Production Intern
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Jan 2008 - May 2008
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NewsChannel 9 WSYR
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Sports Intern
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Jun 2007 - Aug 2007
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Education
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2004 - 2008
Tufts University
Bachelor of Arts - BA, Political Science and Mass Media/Communications -
2007 - 2007
Queen Mary University of London
Political Science and Mass Media/Communications
Community
