Marketing Specialist

• Oct 2019 - Present

Marketing Coordinator

• Apr 2018 - Oct 2019

Execution of digital marketing strategy, such as EDMs, social media marketing, SEO and website/ blog content creation. Assisted the General Manager in coordinating marketing activities in line with planned marketing strategy to assist in the achievement of business objectives and grow the 12d Synergy brand. Digital paid and owned media marketing using Google AdWords, Facebook Ad Management, LinkedIn Google Analytics, Mail Chimp and Hubspot. Developed the 12d Synergy brand and image across all media platforms. Preparation of marketing reports on important marketing funnel goals. Demos, webinars, lead magnets and conversions. Show less

Intern Content Editor

• Aug 2017 - Oct 2017

200-hour internship as a Content Editor for Gracenote, A Nielsen Company's Australian entertainment and media meta-database, focusing on Netflix and Foxtel Play’s programs. Worked on major projects using CMS systems, such as the launch of Telstra’s new Telstra TV entertainment platform. Met client’s deadlines, performance KPIs and effectively managed multiple tasks. Developed strong professional communication and team-working skills through working collaboratively with a diverse 15-person team in a fast-paced corporate environment. Quickly gained a critical understanding of Gracenote’s analytical tools and CMS systems, such as NEd, CastTV and Data Genius, to progress Foxtel Play’s and Netflix’s Online Video Data Catalogue to business as usual. Show less