Shane Kennedy

at Rev-Trac
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Contact Information
Location
Greater Melbourne Area, AU
Languages
  • English -

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Credentials

  • Fundamentals of Next-Gen Marketing
    6sense
    Dec, 2022
    - Sep, 2024
  • Fundamentals of Digital Marketing
    Google Digital Garage
    Mar, 2021
    - Sep, 2024

Experience

    • Australia
    • IT System Custom Software Development
    • 1 - 100 Employee
      • Jan 2023 - Present

      Responsible for helping our clients achieve their business objectives by providing quality solutions using our market-leading SAP change control automation tool. Providing recommendations on industry best practices such as Agile development and DevOps, and other advancements in change management to provide valuable insights to clients. Collaborating with cross-functional teams to ensure client satisfaction and successful project delivery.Revelation Software Concepts (RSC) develops solutions that enable organisations to increase business agility and accelerate transformation in a fast-paced digital economy. The market-leading SAP change management and intelligence products – Rev-Trac Platinum, Rev-Trac ONE, and Rev-Trac Insights – help reduce the risk and lower the costs of managing and delivering changes in SAP software across ALM and DevOps platforms Show less

      • Jul 2021 - Jan 2023

      Managing an Account-based Marketing strategy. Planning, implementing and executing digital strategies including PPC, SEO, SEM and re-marketing campaigns on various search engines that increase lead generation and conversion.

    • Australia
    • Advertising Services
    • Freelance Web Developer
      • Dec 2019 - Present

      Side hustler and helper of small businesses in my spare time. Building functional websites (including eCommerce), providing marketing advice and support, and helping local business owners emerge into the world of digital marketing. Side hustler and helper of small businesses in my spare time. Building functional websites (including eCommerce), providing marketing advice and support, and helping local business owners emerge into the world of digital marketing.

    • Australia
    • Wellness and Fitness Services
    • 1 - 100 Employee
      • Mar 2021 - Jul 2021

      Managing the paid digital campaigns on Google Adwords, Display and other paid search channels for Belgravia Health & Fitness’ suite of brands. Planning and implementing marketing strategies and campaigns to drive business growth for the Belgravia Kid’s brand.

      • Jun 2019 - Mar 2021

      Developing, coordinating and executing the company’s marketing plans, campaigns and strategies across the Belgravia Health & Fitness brand portfolio. Responsible for lead generation, influencing sales growth and customer retention. Managing campaign briefs, artwork and distribution of marketing collateral, and working closely with design teams to develop creative content for websites, blogs, social sites and promotional materials. Manage the creation and execution of EDM for various business lines. Show less

      • Mar 2018 - Jun 2019

      Main point of contact for the Johnson Health Tech Australia Marketing Department. Working with executives to incorporate marketing needs into overall company planning and strategy. Creating and presenting regular updates and information to the JHTA Managing Director.Managing the marketing budget and using financial strategy to advise all marketing plans. Coordinating trade shows and events. Developing and implementing planned marketing strategies and campaigns, and development and distribution of all electronic media, including blog articles, e-mail campaigns and web based forms, as well as the design, production and distribution of marketing material.Administering strategies and processes for the management of customer relationships, communication and contact records. Web-based role of executing social media initiatives, and administering and maintaining web sites for all brands. Responsible with the monitoring and analysing of feedback, reviewing web analytics, and assisting in identifying potential opportunities and/or issues. Show less

      • Jan 2017 - Mar 2018

      An integrated sales and marketing role. Seeking, promoting and communicating potential sales leads to outside sales staff, and helping to manage these incoming leads. Sourcing new sales opportunities through inbound lead follow-ups, outbound cold calling and emails, as well as re-qualifying leads from trade shows, events, mailers and other activities.Administrative roles of ensuring vital marketing information, lead sources and database records are recorded and stored properly, while also maintaining and expanding existing customer and prospect databases. Responsibility of ensuring the sales team have all the required assets, technology and understanding of product details. Show less

Education

  • Swinburne University of Technology
    Bachelor’s Degree, Business, Co-major in Marketing and International Business
    2014 - 2016
  • Mount Lilydale Mercy College
    VCE
    2008 - 2013

Community

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