Shane Daley

Marketing Analyst at Ruland Manufacturing Co., Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Worcester, Massachusetts, United States, US

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Experience

    • United States
    • Automation Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing Analyst
      • Jul 2018 - Present

    • United States
    • Industrial Machinery Manufacturing
    • 100 - 200 Employee
    • Marketing Specialist — Design
      • Apr 2014 - Apr 2018

      -Worked with marketing, sales, and new product development to strategically market new product releases based on POD and POP -Conceptualized and wrote/edited highly technical cutting tool industry blog posts and emails for experienced machinists and engineers -Led sophisticated custom direct mail analyses to measure and improve end user onboarding and grow share of wallet -Designed graphics, images, and advertisements for print and the web to bolster brand consistency and salience -Worked with marketing, sales, and new product development to strategically market new product releases based on POD and POP -Conceptualized and wrote/edited highly technical cutting tool industry blog posts and emails for experienced machinists and engineers -Led sophisticated custom direct mail analyses to measure and improve end user onboarding and grow share of wallet -Designed graphics, images, and advertisements for print and the web to bolster brand consistency and salience

    • United States
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Fulfillment Team Member
      • Jul 2013 - Apr 2014

      As a Fulfillment Team Member at Harvey Tool I was responsible for filling approximately 500 customer orders for end mills a day. My responsibilities included, but were not limited to: -Receiving new and standard tools -Scanning packing lists -Picking orders -Checking orders -Creating labels using UPS Worldship -Invoicing pick tickets using Prophet 21 -Bagging and packing orders based on criteria like price and shipping -Packaging individual tools -Assuring inventory organization and accuracy Show less

    • United States
    • Maritime Transportation
    • 100 - 200 Employee
    • Deckhand
      • 2009 - 2009

      As a deckhand at Boston Harbor Cruises I was in charge of boat maintenance and passenger safety and was tasked with helping the captain and crew provide a quality experience to customers. My responsibilities included, but were not limited to: -Safely ushering passengers on and off cruise vessels -Maintaining customer counts -Ship maintenance (cleaning, engine room checks, etc.) -Tying lines on the bow and stern -Assisting the captain -Addressing customer concerns and providing a positive cruise experience Show less

Education

  • Worcester Polytechnic Institute
    Bachelor of Science, Interactive Media and Game Development- Art
    2008 - 2013
  • Cornell University
    Marketing Strategy Certificate, Marketing
    2014 - 2014

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