Shane Hoalst
VP of Performance Marketing at TeKoda Accounting- Claim this Profile
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Topline Score
Bio
Preston Lewis
Shane was my team's VP of Content and Marketing for 4 years. During his time at Black Box VR, Shane did an awesome job leading and managing his teams and projects, while working very hard to push for the execution of our vision in a brand new category. As a strategic thinker, Shane consistently created focused marketing campaigns that generated leads that he would nurture through automation marketing to convert them to members. He is a master at using data to create the customer's journey and funnel them into the sales process. As an added bonus, his background in development really helps him
Adam Braunstein
During my time working as a writer with Shane at VR Fitness insider, he was as accommodating and communicative as a boss/editor could possibly be. He was straightforward with assignments, and despite the difficulty of working remotely for the first time on my end, I felt welcome and part of the team there due to Shane's detailed explanation of how things in the company worked and what my role would be. Throughout my time working there, our communication was consistent and always informative. I heavily recommend him.
Preston Lewis
Shane was my team's VP of Content and Marketing for 4 years. During his time at Black Box VR, Shane did an awesome job leading and managing his teams and projects, while working very hard to push for the execution of our vision in a brand new category. As a strategic thinker, Shane consistently created focused marketing campaigns that generated leads that he would nurture through automation marketing to convert them to members. He is a master at using data to create the customer's journey and funnel them into the sales process. As an added bonus, his background in development really helps him
Adam Braunstein
During my time working as a writer with Shane at VR Fitness insider, he was as accommodating and communicative as a boss/editor could possibly be. He was straightforward with assignments, and despite the difficulty of working remotely for the first time on my end, I felt welcome and part of the team there due to Shane's detailed explanation of how things in the company worked and what my role would be. Throughout my time working there, our communication was consistent and always informative. I heavily recommend him.
Preston Lewis
Shane was my team's VP of Content and Marketing for 4 years. During his time at Black Box VR, Shane did an awesome job leading and managing his teams and projects, while working very hard to push for the execution of our vision in a brand new category. As a strategic thinker, Shane consistently created focused marketing campaigns that generated leads that he would nurture through automation marketing to convert them to members. He is a master at using data to create the customer's journey and funnel them into the sales process. As an added bonus, his background in development really helps him
Adam Braunstein
During my time working as a writer with Shane at VR Fitness insider, he was as accommodating and communicative as a boss/editor could possibly be. He was straightforward with assignments, and despite the difficulty of working remotely for the first time on my end, I felt welcome and part of the team there due to Shane's detailed explanation of how things in the company worked and what my role would be. Throughout my time working there, our communication was consistent and always informative. I heavily recommend him.
Preston Lewis
Shane was my team's VP of Content and Marketing for 4 years. During his time at Black Box VR, Shane did an awesome job leading and managing his teams and projects, while working very hard to push for the execution of our vision in a brand new category. As a strategic thinker, Shane consistently created focused marketing campaigns that generated leads that he would nurture through automation marketing to convert them to members. He is a master at using data to create the customer's journey and funnel them into the sales process. As an added bonus, his background in development really helps him
Adam Braunstein
During my time working as a writer with Shane at VR Fitness insider, he was as accommodating and communicative as a boss/editor could possibly be. He was straightforward with assignments, and despite the difficulty of working remotely for the first time on my end, I felt welcome and part of the team there due to Shane's detailed explanation of how things in the company worked and what my role would be. Throughout my time working there, our communication was consistent and always informative. I heavily recommend him.
Credentials
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Client Server Certification
San Diego State University-California State UniversityApr, 2001- Nov, 2024
Experience
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TeKoda Accounting
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United States
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Financial Services
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1 - 100 Employee
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VP of Performance Marketing
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Sep 2021 - Present
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Black Box VR
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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VP, Digital Content/Marketing
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Aug 2017 - Sep 2021
Responsible for all GTM strategy and execution across all digital marketing channels, both paid and organic. Developed actionable content plan for an innovative fitness experience, increasing brand awareness within an industry. Responsible for all GTM strategy and execution across all digital marketing channels, both paid and organic. Developed actionable content plan for an innovative fitness experience, increasing brand awareness within an industry.
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VR Fitness Insider
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Technology, Information and Internet
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Editor in Chief
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Aug 2017 - Sep 2021
Built the largest online publication for the Virtual Reality Fitness industry. Grew traffic organically from zero to over 200,000 current monthly readers. Assembled and managed a team of writers to create weekly articles that penetrated search engines to gain readers and followers. Established relationships in the VR community and industry influencers to build the VR fitness industry. In charge of all B2B relations for advertising and partnerships on the site. Created video content with millions of views that is helping build awareness in a new innovative fitness niche. Show less
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i2media - Train Magazine
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Boise, Idaho Area
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VP, Digital Marketing
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Jan 2017 - Aug 2017
Led the marketing and content creation departments and was responsible for strategic direction and management of all of the company's online publication brands. Led the marketing and content creation departments and was responsible for strategic direction and management of all of the company's online publication brands.
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Bodybuilding.com
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United States
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Wellness and Fitness Services
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200 - 300 Employee
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Director of Ecommerce
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Jan 2012 - Jan 2017
Led a team of 25 merchandisers, marketers, designers, and developers and grew traffic, increased sales, optimized the customer experience on Bodybuilding.com, and was responsible for the company's $425MM eCommerce site. Created highly profitable comprehensive eCommerce strategies resulting in an increase in quality traffic and a higher store conversion rate.
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Director of Site Optimization
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Feb 2010 - Jan 2012
Created and ran a team of 6 to manage SEO, analytics, usability, UI/UX, A/B testing, and conversion rate optimization initiatives.
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Client Side Engineer Manager
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Jan 2009 - Feb 2010
In the first three months of working for bodybuilding.com, I successfully re-wrote all the website's HTML/CSS and JavaScript. This overhaul resulted in a 33% decrease in site data and ultimately saved the company in hosting costs. In addition, I also led a team of six client-side engineers to deliver standardized front-end code across four different web applications. I created site standards and a style methodology for design, on-page SEO, and front-end coding.
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Pets Best Insurance Services, LLC
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United States
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Insurance
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1 - 100 Employee
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Marketing Web Developer
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Nov 2005 - Jan 2009
Responsible for all front-end development and designs for the website, cart flow, quote process, community and customer portal. Created all code for optimal SEO and monitored traffic analytics. Responsible for all front-end development and designs for the website, cart flow, quote process, community and customer portal. Created all code for optimal SEO and monitored traffic analytics.
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Focus Publications
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San Diego, California
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Technical / Creative Director
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May 2003 - May 2005
Created and maintained all Mortgage and Title Company hosted websites Created and maintained all Mortgage and Title Company hosted websites
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Coffee Ambassador - Office coffee service
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United States
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Food and Beverage Services
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1 - 100 Employee
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Web Designer & Office IT Support
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Nov 2000 - May 2003
Created and maintained web pages for company website. Created new web forms for better customer interaction. Created and maintained web pages for company website. Created new web forms for better customer interaction.
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Owner
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May 1999 - Mar 2002
I ran my own website consulting business that helped small businesses have an online presence. I ran my own website consulting business that helped small businesses have an online presence.
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Education
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ITT Tech
Bachelor of Applied Science Information Technology/Multimedia
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