Experience

Tourism New Zealand
• India
• Technology, Information and Internet
• General Manager, Americas and Europe

  • Feb 2019 - Present


Hasbro

• United States
• Manufacturing
• 700 & Above Employee

• VP of Global Brand Strategy and Marketing

  • 2015 - Jan 2019

  Responsible for global vision and brand strategies, product development, retail channel strategies and go-to-market plans for Girls Partner & New Platform brands portfolio. Responsible for global vision and brand strategies, product development, retail channel strategies and go-to-market plans for Girls Partner & New Platform brands portfolio.



Fisher-Price / Mattel

• VP of Global Brand Marketing

  • 2012 - 2015

  Head of global brand marketing for the Fisher-Price licensed portfolio. Responsible for global vision, strategic planning, product development and managing all entertainment partnerships. Head of global brand marketing for the Fisher-Price licensed portfolio. Responsible for global vision, strategic planning, product development and managing all entertainment partnerships.



Jakks Pacific

• United States
• Consumer Goods
• 400 - 500 Employee

• VP of Marketing

  • 2009 - 2011

  Head of global brand marketing for JAKKS’ largest corporate division - Interactive. Developed global brand strategy for the Interactive portfolio and identified significant opportunities for the division to leverage technologies and technical expertise into new areas of business Head of global brand marketing for JAKKS’ largest corporate division - Interactive. Developed global brand strategy for the Interactive portfolio and identified significant opportunities for the division to leverage technologies and technical expertise into new areas of business



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• Snr. Director, Global Brand Management

  • 2008 - 2009

  Managed brand marketing and P&L for EA’s Casual Entertainment portfolio of video games and associated on-line experiences. Leveraged entertainment marketing expertise to develop global product strategy, brand management and integrated marketing programs. Managed brand marketing and P&L for EA’s Casual Entertainment portfolio of video games and associated on-line experiences. Leveraged entertainment marketing expertise to develop global product strategy, brand management and integrated marketing programs.



THQ

• United States
• Computer Games
• 200 - 300 Employee

• Director, Global Brand Management

  • 2005 - 2007

  Global lead for THQ’s global portfolio of kid/family licenses (Disney/Pixar, Nickelodeon, Warner Bros, Sony, MGA), representing more than $500 million in worldwide sales. Global lead for THQ’s global portfolio of kid/family licenses (Disney/Pixar, Nickelodeon, Warner Bros, Sony, MGA), representing more than $500 million in worldwide sales.



Hasbro Inc

• United States

• Director of Marketing

  • 2001 - 2005

  Led US marketing efforts for various brands within Tiger Electronics and Licensed Entertainment (Boys Toys) Divisions

• National Marketing Manager

  • 1994 - 2001