Shanaya Dotivala
Marketing Coordinator at Frye Properties Inc- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Juan Medrano
Shanaya is a hardworking person and a great team member. She has worked with me at PLITZS for 1 year, where she helped lead several ongoing projects and created marketing content to reach models, designers and press media outlets worldwide. It was an absolute pleasure to work with Shanaya and I give her my full recommendation.
Juan Medrano
Shanaya is a hardworking person and a great team member. She has worked with me at PLITZS for 1 year, where she helped lead several ongoing projects and created marketing content to reach models, designers and press media outlets worldwide. It was an absolute pleasure to work with Shanaya and I give her my full recommendation.
Juan Medrano
Shanaya is a hardworking person and a great team member. She has worked with me at PLITZS for 1 year, where she helped lead several ongoing projects and created marketing content to reach models, designers and press media outlets worldwide. It was an absolute pleasure to work with Shanaya and I give her my full recommendation.
Juan Medrano
Shanaya is a hardworking person and a great team member. She has worked with me at PLITZS for 1 year, where she helped lead several ongoing projects and created marketing content to reach models, designers and press media outlets worldwide. It was an absolute pleasure to work with Shanaya and I give her my full recommendation.
Credentials
-
Fair Housing Compliance (FHC)
Virginia Department of Professional and Occupational RegulationJul, 2022- Oct, 2024 -
Content Marketing
HubSpotJan, 2022- Oct, 2024 -
HubSpot Marketing Software
HubSpotAug, 2022- Oct, 2024
Experience
-
Frye Properties, Inc
-
United States
-
Real Estate
-
1 - 100 Employee
-
Marketing Coordinator
-
Mar 2022 - Present
-Manage 25 corporate and subsidiary brands establishing branding guidelines, logos, and an online presence, resulting in an increase in brand recognition by 126.42% in 1 year -Led a marketing campaign for 4 months, with a $42,000 budget, using KPI’s and various SaaS platforms to measure campaign success resulting in a target audience of 1,249,599 individuals reached within the regional area and 598,480 individuals engaged in the campaign -Manage annual budgets ≈$630,000 for all divisions & analyze data to determine ineffective costs -Identified workflow problem areas & implemented solutions by updating interdepartmental processes by fully redesigning 20 websites, resulting in organic Search Engine Optimization (SEO) increasing from 6% to 52% in 1 month -Update & manage public information to be accurate & user friendly for target audiences, using Facebook, Instagram, Yelp, Google Business, call tracking systems, & realty specific ad sources -Copywriting material and creating content for ad platforms, while tracking integrated marketing campaign success using Key Performance Indicators (KPI), increasing page outreach by 6,208%, social media impressions by 256, website visits by 63, and Google leads by 29 in 1 week -Implemented a CRM that manages new interest in brands & company projects, acted as POC for Salesforce & HubSpot allowing for transparency in lead generation between brands and subdivisions Show less
-
-
-
PLITZS Fashion Marketing
-
New York, New York, United States
-
Assistant Director of Fashion Production and Marketing
-
Sep 2020 - Sep 2021
-Hired as Coordinator, promoted to Senior Coordinator in six months, then to Assistant Manager, Manager, and Assistant Director within 11 months; reported directly to company CEO -Assisted in implementing and executing marketing campaigns for the entire organization including digital marketing, content creation, content strategy, and data management/ social media analysis -Planned all company events, shows, and social functions while publicizing events through social media, press release distribution, and contacting press outlets -Managed interdepartmental teams ranging to 70+ people; ran project meetings and presented a summary of all projects to the CEO -Helped establish e-commerce stores through Shopify, Merch by Amazon, and TeeSpring Show less
-
-
-
Aerie by AEO, Inc.
-
United States
-
Retail
-
700 & Above Employee
-
Brand Ambassador/ Fitting Consultant
-
Aug 2018 - Aug 2019
-Promoted to be a fitting consultant, specifically for Aerie’s more notable product line, within a year -Served as a point of contact to customers, handling customer service questions and concerns -Aided Sales Team in increasing store sales by 29% within six months, surpassing all monthly goals -Designed product displays to market merchandise to customers, in accordance with corporate standards -Took on other responsibilities that arose in a fast-moving, detail-oriented environment Show less
-
-
-
The Piano Company
-
United States
-
Retail Luxury Goods and Jewelry
-
1 - 100 Employee
-
Junior Sales Associate
-
Aug 2016 - Aug 2017
-Communicated product knowledge to customers -Sold and played pianos to demonstrate each piano’s tonal differences and to increase sales -Assisted the franchise owners with office work -Communicated product knowledge to customers -Sold and played pianos to demonstrate each piano’s tonal differences and to increase sales -Assisted the franchise owners with office work
-
-
Education
-
2017 - 2021
Virginia Commonwealth University
Bachelor of Science - BS, Marketing, Concentration in Brand and Product Management
Community
