Director / General Manager

• Jun 2021 - Present

Strategic Leadership: - Overseeing the development and implementation of the institution's strategic plan, aligning it with its mission & objectives. - Setting goals & KPIs to measure progress & achievements. Academic Management: - Collaborating with academic staff to ensure the curriculum meets international standards & addresses the needs of global students. Student Recruitment & Admission: - Creating & executing student recruitment strategies to attract a diverse & qualified pool of international students. - Managing the admission process, including application reviews & interviews. Financial Management: - Formulating & managing budgets to ensure the institution's financial stability. - Managing & monitoring financial allocations, revenue streams, including tuition fees & partnerships. International Partnerships: - Establishing collaborations with universities, colleges, and educational organisations worldwide. Student Services: - Ensuring comprehensive support services for international students. Compliance & Accreditation: - Ensuring compliance with local and international education regulations & standards. - Pursuing & maintaining relevant accreditations & certifications. Staff Management: - Recruiting, training, & overseeing a faculty & administrative staff team. Marketing & Promotion: - Developing marketing strategies to promote the organisation & its programs. - Implementing branding & advertising campaigns to enhance awareness. Data Analysis & Reporting: - Utilising data analytics to assess program performance & student outcomes. Facility Management: - Managing the physical infrastructure To ensure a safe & conducive learning environment. Crisis Management & Risk Mitigation: - Developing & implementing crisis response plans to address emergencies or unforeseen challenges. Global Trends & Education Policies: - Staying informed about international trends in education and government policies affecting international students. Show less

Senior Digital Marketer

• Jan 2018 - Mar 2022

Assistant Manager Digital Marketing

• Jul 2019 - May 2021

Digital Strategy Development:- Devised and executed a comprehensive digital marketing strategy aligned with the organisation's goals.- Strategised and executed digital marketing campaigns for 11 Future Centre branches of ANC across the country .- Identified key performance indicators (KPIs) to gauge the success of digital marketing endeavors.Team Leadership:- Recruited, trained, and supervised a team of digital marketing specialists and coordinators.- Offered guidance and mentorship to optimise team performance.Campaign Management:- Strategised, executed, and enhanced digital marketing campaigns across various channels, including SEM, social media, email marketing, and content marketing.- Monitored campaign performance, budgets, and schedules.Content Strategy:- Formulated a content marketing strategy that involved creating and promoting high-quality, engaging content to attract and retain the target audience.- Oversaw the production of blog posts, videos, infographics, and other content assets.SEO & SEM:- Managed SEO efforts to improve website rankings and organic traffic.- Controlled SEM campaigns, including keyword research, bidding strategies, and ad copy optimisation.Social Media Management:- Developed and maintained a social media strategy to increase brand visibility and engage with the audience.- Monitored social media channels, responded to comments, and tracked metrics.Email Marketing:- Executed email marketing campaigns, including segmentation, content development, and performance analysis.- Grew and nurtured the email subscriber list.Analytics & Reporting:- Employed web analytics tools to track and analyse digital marketing performance.- Generated regular reports and provided insights for data-driven decisions.Budget Management:- Managed the digital marketing budget, allocated resources effectively, and optimised spending for ROI goals. Show less

Digital Marketing Manager

• May 2021 - Nov 2021

Strategy Development: - Developed and implemented comprehensive digital marketing strategies aligned with the organisation's goals and objectives. - Conducted market research and competitor analysis to identify opportunities and refine strategies. Team Leadership: - Led & managed a team of digital marketing specialists, coordinators, & analysts. Campaign Management: - Planned, executed, and optimised digital marketing campaigns across multiple channels. - Monitored campaign performance, budgets, and timelines. Budget Management: - Managed the digital marketing budget, allocating resources effectively and optimising spending to achieve return on investment (ROI) goals. Analytics & Reporting: - Utilised web analytics tools and data analysis techniques to track and analyse digital marketing performance. SEO & SEM: - Managed SEO efforts to improve website rankings and increase organic traffic. - Oversaw SEM campaigns, including keyword research, bidding strategies, ad copy optimisation, and budget allocation. Content Strategy: - Developed & executed content marketing strategies, including creating and promoting high-quality, engaging content to attract and retain the target audience. - Supervised the creation of various content assets such as blog posts, videos, infographics, and more. Social Media Management: - Developed and maintained a social media strategy to increase brand visibility, engage with the audience, and grow the online community. - Monitored social media channels, responded to comments, and tracked social media metrics to assess performance. Email Marketing: - Created & executed email marketing campaigns, including audience segmentation, content development, & performance analysis. Compliance & Trends: - Stayed up-to-date with digital marketing trends, best practices, and industry regulations. - Ensured compliance with data protection and privacy regulations, implementing necessary measures to safeguard customer data. Show less

Marketing & Product Development Coordinator

• Apr 2017 - Jan 2018

Interior Specialist

• Jul 2016 - Mar 2017

Menu Specialist

• Apr 2014 - Jul 2016

Architectural Design Intern

• Apr 2014 - Jul 2014