Experience

SethiLabs

• United States
• Medical and Diagnostic Laboratories
• 1 - 100 Employee

• Vice President

  • Sep 2023 - Present

  Dallas, Texas, United States Responsible for overseeing laboratory operations, commercialization, sales, marketing & product development for SethiLabs' patient and provider lab services.



SOPHiA GENETICS

• Switzerland
• Biotechnology Research
• 400 - 500 Employee

• Senior Director, Enterprise

  • May 2022 - Mar 2023

  United States



Pierian

• United States
• Biotechnology Research
• 1 - 100 Employee

• Regional Vice President, Commercial Development

  • Apr 2021 - May 2022

  Texas, United States



MDxRL Consultants

• Consultant

  • May 2018 - Apr 2021

  Dallas/Fort Worth Area Optimizing the Next Generation of Healthcare Diagnostics. Expert sales, marketing & business development advisor. Consultant, advisor & board member to for-profit & non-profit organizations. I generate revenue for national/global businesses; strengthening impact through superior marketing analysis & strategic partnerships. Advisor to C-Suite & leadership to implement best practice & training for sales/marketing personnel. Recognized for KOL development… Show more Optimizing the Next Generation of Healthcare Diagnostics. Expert sales, marketing & business development advisor. Consultant, advisor & board member to for-profit & non-profit organizations. I generate revenue for national/global businesses; strengthening impact through superior marketing analysis & strategic partnerships. Advisor to C-Suite & leadership to implement best practice & training for sales/marketing personnel. Recognized for KOL development, clinical studies/clinical trial design input, product re-branding, go-to market strategies, clinical development & fundraising for served companies. Show less



TriCore Reference Laboratories

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Vice President of Strategic Alliances, TriCore Research Institute

  • Feb 2017 - May 2018

  Albuquerque, New Mexico Supported top line growth, sales, branding & strategic business development efforts by creating alliances with Global Medical Diagnostic Device Manufacturers. Ushered both emerging & established technologies from concept to launch, while using Disease State Progression Models. Developed "ClinMaps": Studies that supported clinical claims through proprietary algorithms & improved healthcare outcomes. Supported Clinical Studies/Trials & FDA Submissions to expand product… Show more Supported top line growth, sales, branding & strategic business development efforts by creating alliances with Global Medical Diagnostic Device Manufacturers. Ushered both emerging & established technologies from concept to launch, while using Disease State Progression Models. Developed "ClinMaps": Studies that supported clinical claims through proprietary algorithms & improved healthcare outcomes. Supported Clinical Studies/Trials & FDA Submissions to expand product utility. Established & Reinforced Global Partnerships at Strategy & Design Phases to improve Product Efficacy & Utility through Clinical Mapping and Outcome-based Algorithms. Member of the Roche MCOE (Molecular Center of Excellence) Show less



Counsyl

• United States
• Biotechnology Research
• 1 - 100 Employee

• Strategic Account Executive

  • Aug 2015 - Feb 2017

  Dallas, Texas Planned & Executed Strategic Business Development efforts to expand flagship Molecular products into Hospitals, Healthcare Organizations & Reference Laboratories. Contribute to Development of National Commercial Strategy to fortify market landscape, competitive positioning & clinical relevance in conjunction with customer needs. Actively organize team workload, communication & prioritization with Executive Leadership. 2016 Achievements Q1: 136% to plan, ranked #1… Show more Planned & Executed Strategic Business Development efforts to expand flagship Molecular products into Hospitals, Healthcare Organizations & Reference Laboratories. Contribute to Development of National Commercial Strategy to fortify market landscape, competitive positioning & clinical relevance in conjunction with customer needs. Actively organize team workload, communication & prioritization with Executive Leadership. 2016 Achievements Q1: 136% to plan, ranked #1 Strategic Account Executive in the U.S. Q2: 132% to plan, ranked #1 Strategic Account Executive in the U.S. Show less



bioMérieux

• France
• Biotechnology Research
• 700 & Above Employee

• National Molecular Business Specialist

  • Jul 2013 - Aug 2015

  United States Led Commercial Team to provide market intelligence & excellence in downstream areas of support Benchmarked protocols to establish MDPD & derive VOC Aligned Global Molecular (Argene) Team Members to establish support roles & responsibilities with the greater National Commercial team of 57 General Business Specialists Charged with leading U.S. commercialization, market development, training and implementation of molecular products. 2014 growth: 138% to… Show more Led Commercial Team to provide market intelligence & excellence in downstream areas of support Benchmarked protocols to establish MDPD & derive VOC Aligned Global Molecular (Argene) Team Members to establish support roles & responsibilities with the greater National Commercial team of 57 General Business Specialists Charged with leading U.S. commercialization, market development, training and implementation of molecular products. 2014 growth: 138% to plan 2014 Clinical VP Award Winner Team Exceeded Q1 2015 Goal: 142% to plan Products include clinical molecular solutions from former Argene & THxID BRAF. Show less



Diasorin - Molecular

• United States
• Biotechnology
• 200 - 300 Employee

• Account Executive, Southwest Territory

  • Apr 2012 - Jul 2013

  Southwest Territory, United States Account Management and Sales Executive for the Southwest United Sates. #1 Region in Western U.S. Commercializing Focus Diagnostics Molecular & Serology programs throughout the Southwest Territory. Territory includes: Texas, Oklahoma, Louisiana, Arkansas & Missouri.

• Account Executive, Northwest Territory

  • Oct 2011 - Apr 2012

  Northwest Territory, United States Lead commercialization efforts by spearheading Serology & Molecular Diagnostic based Infectious Disease, Cancer & Genetic Disorder Products in a territory that integrates over 700 Hospitals, Research and Healthcare-based Facilities for the Pacific Northwest United States.



AutoGenomics

• Account Manager, Northwest Territory

  • Aug 2009 - May 2011

  Northwest United States Charged with leading business development efforts by enhancing clinical utilization of AutoGenomics' Molecular Diagnostic Products. Territory integrated over 500 Hospital Systems in 5 States including Alaska, Idaho, Nevada, Northern California, Oregon and Washington. Business Development exemplified management and sales experience with Capital Equipment.

• Global Product Manager

  • Jul 2007 - Aug 2009

  Carlsbad, California Developed Global Marketing and Commercialization efforts of multifaceted product lines for the diagnostic utilization of Bacteriology & Genetic Disorder products. Marketing initiatives included the development and execution of marketing plans to encompass various applications including Cancer, Infectious Diseases, and Pharmacogenetics Assays for effective team-selling strategies.



Baylor University

• United States
• Higher Education
• 700 & Above Employee

• Undergraduate Research Assistant / Marketing Assistant

  • Nov 2006 - Jun 2007

  Analyzed mechanism of RNA to examine nuclear export of plant viral transcripts.