Senior Marketing Manager

• Jul 2022 - Present

Marketing Manager

• Mar 2018 - Mar 2022

• Provisioning quarterly budgets and plans befitting the fundamental stakeholders - the team objectives and vendor expectations • Planning and implementing the traditional and digital spectrum of marketing strategies for the focus solutions alongside the sales heads and higher board of management • Negotiate with the vendors for MDF (Marketing Development Funds) to successfully execute the activities scheduled for corresponding quarters • Propose the industry exhibitions/virtual events to partake for brand building and handle all the related activities till the ROI is manifested • Build and manage marketing campaigns (Social/email/organic/paid) across target verticals, collaborate with media corporations for handling the organization PR, manage the marketing collaterals of the company • Organizing events such as physical/virtual CIO/CSO roundtable conferences, partner enablement sessions, end-user programs • Manage all the digital platforms of the company and liaise with third parties for a well-aligned and timely execution of SMM, SEO, SEM and others • Measurement and reporting of the ROI achieved across, in a timely manner Show less

Marketing Manager

• Mar 2018 - Mar 2022

Marketing Specialist

• Jan 2016 - Feb 2018

(EPM systems and solutions division) • Developing marketing strategies and preparing budgets for the fiscal year • Ensure the activities are in line with the company functions and objectives • Quarterly report of the achievements in marketing dept. • Management of marketing activities across the company • Organizing trade fairs, conferences, product launches & promotional events; (Gitex/Intersec/seamless payments/HR Summit/FAHR/GovHR/ISNR) • Working closely with exhibition organizers, stand designers & contractors • Managing relationship with suppliers and partners • Maintaining team calendars for effective marketing campaign execution • Keeping team up to date with supplier/competitor news and plans • Exploring potential exhibitions/events and managing the participation • Meeting brand partners across the region, understanding their industry expectation and providing support to enhance co-marketing strategies Show less

Marketing Executive

• Apr 2012 - Dec 2015

• Responsible for conducting major events of the company • Handling the contracts with venue organizers and contractors • Participating in online webinars and being up to date in trade publications • Managing company social medias • Delivering events on time, within budget, that meet expectations • Setting, communicating and maintaining timelines & priorities on projects • Developing and maintaining supplier relationships • Launching innovative marketing campaigns/PR • Responsible for conducting major events of the company • Handling the contracts with venue organizers and contractors • Participating in online webinars and being up to date in trade publications • Managing company social medias • Delivering events on time, within budget, that meet expectations • Setting, communicating and maintaining timelines & priorities on projects • Developing and maintaining supplier relationships • Launching innovative marketing campaigns/PR