Digital Marketing Executive

• Jun 2019 - Present

Digital Marketing Executive

• Oct 2018 - Mar 2019

Executing solid plans to increase page views, unique visitors, dwell time and site 'stickness' to encourage repeat usage. Developing & executing Digital/Online marketing strategies including online, web and SEO to drive business forwards through key marketing channels. Managing Online Branding, Communications, building online community & attract new customers.Deployed organic search result including in depth keyword research, competitor analysis, technical audits, content optimization and link building.Consolidate SEO recommendation on 5+ millions website pages.Working with the development team to ensure SEO best practices are properly implemented on newly developed code.Creating engaging Social Media Strategies and execution plans that cultivated audiences, increased web presence and enhanced brand awareness.Suggested improvements for SEO: internal website architecture, identify content gaps and communicate any new content opportunities.

Digital Marketing Consultant

• Oct 2016 - Sep 2018

SEO Audit - Detailed Website Audit & Analysis and Recommendations for Solving Technical Issues.Keyword Research & Analysis – Analysing & Researching keywords related to client’s website using tools like Google Keyword Planner, KWFinder, Wordtracker, Keyword Tool and SEMrush etc. on 3 major factors Relevancy, Popularity and Composite.On Page Optimization - Competitor Analysis, Keyword Research, Meta Tags Optimization (including titles, descriptions & keywords), Page Content Optimization, Image Optimization, New Service Page Creation, XML Sitemap Creation & Submission, Alt-Tags Optimization, Solving Canonical Issues, Broken Link Check, Site Content Optimization, Sitemaps Creation & Implementation, W3C Validation, Keyword Mapping & Keeping Track of Targeted Keywords.Robots File Creation/Optimization, Internal link structuring and optimization, Generate Sitemap In XML, Google Webmaster Tools Account Setup & Monitoring, Google Analytics Setup & Integration.Off-page Optimization - Directory Submissions, Post Creation And Posting, Social Bookmarking, Press Release Submission, Classified Submission, Business Listing submission, Local Keyword Research, Google local listing, Google Places Optimization.Social Media Promotion - Handled Social Media for Branding exercises. Account Setup and Management in Facebook, LinkedIn, Twitter, Google Plus (Profile Creation & Ideation for the Posts).Conducting regular research into industry to keep abreast of latest Google updates, search marketing technologies, digital trends, marketing advancements, etc.Email Marketing. Handled occasional email campaigns with the use of emailing tools like Mailchimp.Google Analytics - Used Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis, social media tracking and monitoring traffic to various pages and blogs of the website and tracking the sources of traffic generation

Marketing Consulting | Online Bidder | Customer Acquisition & Retention | Marketing Communications

• Jul 2015 - Sep 2016

Shouldered the responsibility of growing the business and communicating with clients (UK, USA, Australia & India).Mapping requirements & providing them best solutions involving evaluation & definition of scope of project and finalization of project requirements.Work closely with developers, programmer, Designer as per clients requirements.Ensuring timely completion and delivery of project to the client.

Senior Business Development Executive

• May 2012 - Jun 2015

Responsible for Sales and Marketing activities of the Company.Focus on creating a sales pipeline by generating leads for the group’s businesses by direct marketing, bidding on portals and in any other manner related to building the business of the company.Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations. Doing market research to find prospective merchants.Assume full responsibilities in identifying and targeting new customers, implementing vertical market strategies. Manage the full sales cycle including prospecting, client solutions, contract negotiations, account implementation project management and overall client relations.Report directly to the CEO to measure goal achievement and determine areas of improvement. Establish client specific value propositions for outsourced services, performance against stated objectives, business growth, and business consultancy.Build long-term quality relationships to customers for profitability and growth while simultaneously developing new business opportunities outside of existing customer base.Initiated the development of strategies to increase sales penetration and profits in assigned accounts. Identified business opportunities, assessed customer needs, and matched clients’ requirements with the available services. Called, qualified, and closed new business opportunities.

Senior Business Development Executive

• Jul 2011 - May 2012

Company Profile :iSolution Software Systems Private Limited started in 2004, as an out-sourcing unit, to provide software support to a small number of dedicated clients in Europe.Year 2005 to 2007, iSolution experienced a good growth & in 2009 the overseas branch was opened in Singapore.Since then the company has grown rapidly in size, diversifying into different web based technologies and services. The company's objective is to help the clients in structuring and implementing the most effective means to expand their business online with strong marketable and optimized solutions and achieving practical results. To this end, the company's professionals apply technical, industry and process knowledge to help the client face their business challenges and thus grow.Job Profile :-- Developing new business opportunities and maintaining client relationship. - Identifying prospective clients, generating business & developing new business strategies.- Responding to competition and working out new strategies.- Handling Customer queries.- Doing market research to find prospective merchants.- Build /manage database of clients. Gathering data on competitors and analyzing prices, sales, and methods of marketing and distribution , List management.

Project Coordinator

• Jan 2011 - Jun 2011

Job Profile :-- Excelled at organizing, coordinating, and managing projects.- Gained experience while training and leading teams to deliver quality products on time and within budget.- Assisted Project Manager in day to day duties of project's administration.- Closely coordinated job schedules.- Identified and allocated human and physical resources.- Planning for efficient and optimum use of resources.- Worked closely under the guidance of project manager.- Conducted research and gave suggestions in solving different problems and interferences as well as errors and omissions.

Business Developer

• Jan 2010 - Dec 2010

Job Profile :-- Opportunity identification and prospect generation through online portals (Elance, Guru, Scriptlance etc).- Clarification and mapping of client's functional requirements and expected deliverables to finalize a feasible functional specification.- Identifying solution options and assessing them for both technical and business suitability.- Liaising with technical team for effort estimations.- Proposal drafting for bidding. - Financial negotiations concluding with deal closure including up selling and cross selling.- Relationship Management with key accounts for generation of repeat business

Internal Auditor

• Jan 2007 - Dec 2009

Job Profile :-- Coordinate with management and trustees to ensure a system is in place that provides guarantee about the identification and evaluation of all major risks, on an annual basis.- Organize, plan and carry out the internal audit function that includes the preparation of an audit plan that completes the duty of the department, assigning work, scheduling and estimating resource needs.- Provided administrative support to department.- Prepared internal audit reports.- Ensure there is harmony between employees in the department.- Identify weaknesses in the department and providing solutions.

Customer Support Executive

• Nov 2005 - Dec 2006

Job Profile :-- Worked as a senior security consultant in KPO department.- Duty was to generate threat analysis report from raw data.- Provide alerts to clients in Europe about virus, scam, spam, S/w vulnerabilities and help them with patch management, disaster recovery, etc.